Terms
Table of contents
- Step #1: Get help with the art of proofreading
- Step 2: Automate transcription of interviews
- Step 3: Treat yourself to an automated scheduler for social media
- Step 4: Simplify your content curation
- Step 5: Keep it streamlined with email templates
- Step #6: Delegate, delegate, delegate!
It's difficult to focus on building a business. Putting some practices in place for automating content marketing will assist creators in taking the time they need and build a professional content creator kit will help to make the future easier.
There's nothing better than being the boss of your own business, however it does come with the downside of having to manage all the details on your own. No matter if you're a blogger, visual artist, podcaster or musician, or are in the charge of managing an entire community, keeping your members engaged means continually producing media and marketing it. It is true that it can save the cost of doing it your self, scaling up a company effectively means learning how and when to make adjustments. As a business owner you have time to be valuable and you should focus on the content that drives your membership forward.
To help grow your company (and having the ability to enjoy some well-earned vacation time in the event of need! ), look for ways to take some of the administrative tasks associated with marketing off your list. Below are some of our top tips for content marketing to streamline your workload and help to build your own toolkit for creating content:
Step 1: Ask for help by a proofreader
Anyone who writes, or is in contact with others on a regular basis, should know the importance of sounding professional. It is important to pay particular attention to the word you choose and punctuation , and ensure that the message is conveyed clearly.
But proofreading can be time-consuming and there are a lot of effective ways to minimize the amount of time making sure your punctuation marks are in the correct spot. Grammarly is a writing assistant. Grammarly can help entrepreneurs focus on creating good writing. With extensions for Chrome, Safari, Firefox, and Edge, Grammarly fits right in with your everyday work routine.
It's possible to add it to social media sites and email accounts on project management platforms, or as a keyboard extension on your phone. And that's just the free version.
Step #2: Automate transcription of interview transcripts
Podcasters, interviewers and even journalists know that writing written material from interviews can be difficult. Instead of manually working your way through the same interview more than a dozen times, think about getting transcriptions of each interview. The transcriptions of those interviews in front of you not just saves you time, but it also offers a great deal of ideas for content that requires little effort.
If you're on a limited (read the opposite: a low) budget, creating the transcription on your own might be the best option however we suggest using an online transcription company like Otter.ai or working with a freelancer. Groups on Facebook that focus on writing, platforms like Upwork or Fiverr, and companies like REV can all provide transcription at affordable prices.
Step #3 Take advantage of the convenience of automated scheduling your social media
The majority of people are familiar with the social media scheduling tools such as Hootsuite or Buffer, but may not have the knowledge to use these platforms properly. Aside from saving time posting social media content, these platforms take the guesswork out of the optimal time and days for posting, and offer options for mass scheduling, if you are able to compose a substantial amount of text ahead of time.
Going one step further Paid platforms such as Sprout Social provide in-depth analysis of social media and competitor tracking. You creatives out there might also want to look into IFTTT (If This Then That) which offers free applets which can automate tasks like posting new blogs on social media after they've been posted, or sharing your favorite YouTube videos, or connecting Instagram as well as LinkedIn.
Step 4: Make it easier to manage the process of curation for your content
Another aspect of social media marketing which is incredibly simple to automate is curation and community management. Update your Content Creator Kit by using news aggregator websites like Feedly and Panda make it simple to collect content across the internet simply by plugging in subjects, keywords, or the publications you like.
For keeping up-to-date with your community, media monitoring sites Mention tracks your social media accounts and alerts you whenever you're mentioned on the internet.
5. Keep it organized with templates of emails
Like social media content, email marketing is all about sending relevant message at the appropriate time. Once you've decided what you want to say You can utilize platforms such as Mailchimp to complement your content creator kit to set up and automatically send your emails.
From newsletters and email blasts to reminders and follow-up emails about sales or events, all you have to do is create templates, add your content and contacts in and then plan your marketing campaigns. Analytical data like click-through and open rates show you how efficient the content you've created is, so that you can tweak it the way you want to.
Step #6: Delegate, delegate, delegate!
This has been mentioned before in other posts which discuss tips for content marketing however, it's important to reiterate: you can't scale a business without delegating. If your audience and the demand for your content continue to expand, your content will eventually expand beyond what you can produce on your own, this is the time to make some crucial choices.
Some of these platforms in conjunction with a professional kit for creating content they will help you save the time and energy of your team, but they come with their own learning curve. The number of different platforms that you can use to automate your content may create a new type of stress. Begin by considering your tasks that you are less secure about or that don't appeal to you.
Do you like editing videos instead of transcribing audio? Do you prefer curating content over researching? Split those duties and hand these tasks to somebody else, such as your business partner, co-host an intern or a person with different talents. Maybe you'll be able to find an agreement that benefits both parties!
Be aware that these few guidelines for content marketing are only the beginning. There are hundreds of ways to automate your marketing, and it can take time to decide what is the most effective for your particular business. You'll need some trial and error. However, there's no better time than this moment to begin Good luck!