Terms

The Code Company founder Ben May talks at an industrial gathering (c) thecode.co

The Code Company, a business that is an expert in digital publishing. It's one of the most trusted partners. They're WordPress specialists, and undertake large-scale changes, such as Migrations and integrations. They've built hundreds of tech stacks for support of thousands of publishing firms.

The company just announced an upcoming relaunch of Substack huge The Dispatch, a publication which provides information and analysis about politics, policy and the arts. It's worth $1.9 million with many thousands of readers. I spoke with Stacey Clark who is part of the communications and partnerships team. The team member spoke to me about the business and its services:

"Our co-founder Ben May has been using technology to address issues since the age of 10," states Stacey. "He built his first website for a local company when he was 12, earning around $400." Ben recognized a need for the business world and also a career from it all, which was the reason he started his first business in the year 22.

Code Company Code Company didn't intend to enter publishing in the first place although it was able to gain certain publishers initially. Stacey states: "We've carved out a area of development in technology to assist digital publishers in addition switching from other platforms to WordPress and building membership capabilities as well as ad technology. In the beginning, we were not a platform neutral company, but later realized that the vast majority of our users were in trouble! Nowadays, we use WordPress and we have seen many rescue efforts that came as caused by the many platforms."

"The fundamental engineering process that is used to create the websites that are published is precisely what we accomplish for a living," Stacey continues. We help publishers solve complicated challenges using WordPress and assist them in figuring out ways to utilize technology to "increase their revenue as well as improve the efficiency of their organization and decrease the risk associated to technologies used by businesses".

Stacey and I share the view that technology is getting less technical. This is essential to publishing. "Sometimes there are editors, writers of content and marketers that are using technology and need the capability to use it , without the need to reach out to engineers every 5 minutes.These are "wordspeople" and are not technical people."

Code Company helps people create or migrate to technology stacks that allow them to become self-sufficient. Code Company helps these people build or migrate to stacks of technology that enable the self-sufficiency of their clients "They need a system capable to complete all tasks it had prior to, however in a much better way. Code Company helps with this. Code Company often works with webmasters with websites that are are in the debt of technological advances. The plugin might not provide the functionality they require. Therefore, we think it is better to develop an integrated system that can be custom-built, so that customers get all the features they need, but not one of the features they do not."

Customers

The Code Company works with content companies of all kinds that span from small-scale media to major entertainment firms. The company has recently announced the debut of Wondermind, a health-related health content hub. It is funded by the well-known Selena Gomez and Newsette CEO Daniella Pierson. It was widely applauded by Bhavik Trivedi. The chief operating officer of Wondermind said: "I've never had a flawless launch. Until now. Since it first came out it grew in size due to the increase in traffic . The integrations we made were perfect."

FuqQ9UfLAmNAKjVpzFCV The all-new Wondermind Content Hub (c) thecode.co

They also partner also with Nine which is the largest entertainment company in Australia. "We developed their corporate website and also their publications drive.com.au which is one of Australia's best websites for autos, and Future Women, a membership group that caters to women with a job." Code Company also launched a local ads website. Code Company also launched eBay's local ads website. "That was an important one since they had no regional leads prior to this, and also they could obtain Australian leads via that website," Stacey confirms. "We just launched the brand-new website Science Alert, which is an important science publication that is a major scientific publication in the US. The website is run by Australia however, the bulk of its readers hail in the US. It was being developed for more than one year and a half!" She remembers.

It appears that the company's most successful area of operation is with smaller publishers and are seeking to grow. "We would like to know"How can you show that you can create content? What are the best methods to put your business and your technology stack in proper shape to expand your company?" Stacey adds. This is probably where the majority of The Code Co's clients are located; For instance, there are non-traditional media outlets like The News site Crikey and Her Campus, which is a female-led college student's media group in The US (that The Code Company switched away from Drupal and made the transition in WordPress).

The HerCampus.com content hub that is accessible to multiple platforms (c) thecode.co

"We assist talented and innovative creators who feel frustrated or unsatisfied by their current platform, as well as CMS (content management software)," Stacey adds. "They're searching for us to assist them in finding alternatives since they realize that the system they're using has limitations on what they can do. It's not enough flexible and also they earn an enormous portion of their revenue." In addition the need is increasing for all creators to collect information from third party sources. "They're not able to get access the data through platforms like Substack. We're working on customized Creator stacks, which will let creators to have their own marketplace" she explains.

Solutions and services

The clients of the Code Company could have built their own website and sought help from a professional who could help them develop their site. The site is using a variety of plugins. "As the site has grown it's now becoming clear that their technology is not functioning properly, and they're not able fix the problem by them. It's causing issues, and complains from customers since they're not in a position to complete the tasks they'd like to do. There are times when they're unable do things as easy as adding something to their menus." the consultant affirms.

Mike McPhate at the California Sun affirms: "The biggest problem with my membership website of the past was that it was filled with errors and confusing instructions about how to utilize the site. I received emails nearly every single day from angry users. The website was designed by with The Code Company and , I'm not getting emails from users, and it's an immense relief!"

The California Sun (c)thecode.co

Performance is essential for publishers "If they do not deliver, it can cost the loss of thousands of dollars." Stacey continues. "And they're constantly hacking away at an application before switching for another. They're continually lowering their performance until they're no any longer efficient. Then they'll come with us with this massive technology stack, and squealing behind the scenes, aware that they run the risk of shutting down the website in the event of poor performance."

Publishers are trying to diversify their income sources, and many are considering subscriptions and memberships. "We have to come up with an option that's safe and reliable. Our main goal is to discover options that could change the way publishers work," she says. Code Company Code Company works specifically on the concept of membership, which was designed to avoid"leaky payments walls." Stacey describes as "leaky payments walls". The author explains: "We've worked with other subscription solutions previously and found it very simple to get around the paywall. If the business you run relies on publishing or relies on the content you pay for, this could be a major issue."

The latest projects and events are coming up in the near future.

"The demand for creators has grown exponentially," Stacey notes. "Creators are beginning to recognize that SaaS platforms come with limitations, so they're wanting to explore other options. The need for diversification will remain the responsibility of publishing companies, but it's vital to look at new strategies for engaging customers by giving them more relevant and tailored details. These subscription services aren't limited to making money, but they also give an opportunity to connect to customers and improve the engagement."

"There exist print publications in the world that aren't entirely digital. However, we're seeing requests from magazines who are realizing that, in order for them to continue, it's essential to move at least in some way . The subscription model could provide a method to accomplish this."

In the context of recent events "Ben is a well-known face at events," adds Stacey. Recently, Ben delivered a speech at the Mumbrella Publisher Conference in Australia and WordCamp America in San Diego. The speeches covered the notion of the creator economy , and focused on "the minimalist publisher" and ways that publishers can achieve more using the resources that are available to them. There are also lessons to be learned from the founders of big publishing houses and, often making use of membership programs.

The founder Ben May is a familiar name on the circuit of events (c) thecode.co

It seems the company founder has a deep understanding of the company's business. "Ben's had a job in the field all his life and there's not a problem he's not capable of solving," says Stacey. "The information I receive from my customers is that in the event of a problem, they may have to contract with another agency for 2 weeks for an inspection to find out. The technical staff of Code Company Code Company can effectively solve your issue in only 20 minutes over the phone , as they've experienced all of these issues. It's a major benefit for firms in the marketplace to have this kind of problem-solving capability."

In conclusion, Stacey says: "Publishing or managing a website should not need to be much more complex than most people think that it is. Our whole ethos is anti-complexity." We realize that it's easy to be entangled with the latest technology, themes or plug-ins "these flashing lights do not have the ability to shift the needle at all," she smiles.

Code Company Code Company revels in "smart basic things" The company's slogan is "smart simple things. Stacey says: "We offer the chance to connect with a technology company that can assist you in attain the outcomes you're looking in the most straightforward method that is efficient, not by employing the use of a buzzword."

More details

To learn more about The Code Company, to learn about case studies of previous integrations and migrations, and for additional information on collaboration with them go to their website thecode.co.

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