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VZJ6RfBTGUHwXvJxkGHY Amanda Northcutt, founder and CEO of Level Up Creators. Level Up Creators

"The majority of my professional career is comprised of joyful random events" starts Amanda Northcutt, founder and the CEO of Level Up Creators. "My experience has been extremely random and non-linear. That's true for a lot of people. The place we'll end up is the exact place we're meant to be if that our actions are planned and strategically."

It's a joke that they had never spoken about her prior to the moment my brother enrolled in the college. "My brother's an extremely accomplished lawyer, yet he occupied all the airspace within the home. The time he entered college was when I was fourteen and was heading towards high school. It was the time to make my own after I had access to airspace inside the house."

Amanda's first position was an online store selling shoes. "Everyone was convinced that I wouldn't be a success because of my insecurity. My confidence was soaring and I came out of my shell, and started selling shoes with aplomb with aplomb, smashing national records for sales. It was amazing! I was enthralled by business at a young age and decided in the moment I was in the right path I'd prefer to follow."

The following year, Amanda attended university and met a friend who owned a site that was up and running. She was also looking for someone to sell advertisements on it. "This was 2005, when advertisements online were sold similar fashion to banner advertisements. This was like selling air! I heard "no often" and was able to shake away any doubts about trying to convince people of something quick," she says.

In the depths of the

"I discovered my craft through having to go through deep waters," she continues. "I took advantage of the sales job to a higher-level selling position at a lesser-known company known as TexAgs.com that I later joined for a lengthy period. It was there that I truly learned how to run a business." She was able to understand the idea of recurring membership and how many revenue streams it can bring in, thereby adding value, growing LTV as well as selling sponsorships.

"It's not just an cute little site anymore. It's the most popular fan site on the planet. I was the 2nd employee there, and I was a total blast." she says with a smile. "I learned to supervise and manage people. This was the stage that I started to become awed by the idea of membership as well as regular income. This was in 2005. In the next year, I'll be on the scene for nearly two decades. It's amazing how fast it is that time goes by!"

The firm attracted thousands customers who paid $13 per month to receive information on Texas A&M University sports teams. "We did not follow the rules of converting banner ads into sponsorships (brand contracts in the current world). The companies were trying to connect with our audience by providing access to very specific points which could be monitored, which made a difference for these companies," she adds.

Amanda took the model and came up with Northcutt Media, using the modeling of sponsorship they created at TexAgs before implementing it to similar websites across the nation. "That was the first time I had a job at 22 years old. The company was often on the move and did these kinds of activities."

A few years later she began declining. "I required some time off and I must also change the way I conduct my life." - Amanda was required to alter her priorities, including her health, her husband and the baby boy.

Amanda is now sharing the details of her medical journey publically and plans to increase her information sharing. Amanda has discovered that females who have work environments, which are stressful, are likely to suffer from an autoimmune condition or similar. "The more often I'm exposed to dangers in my job as a leader, the more I am in a position to be at risk," she says. "Every when I speak about my life, someone unfamiliar with me appears and text me to say "Hey, would you like to meet for a chat? This is incredible."

Amanda changes the guidelines. "I wanted to be a mom to my baby. I needed to be the manager of my health. Also, I needed to become consultant." In order to get back and work with her husband, they sold the business they had with Member Up and took it up a notch to become an advisory business.

"I find myself extremely thankful for the working with our members to manage their own companies that deal with various topics. subjects that most people never consider but if you're a part of the world in the modern age and are aware that there's an industry that covers every subject and people who utilize the internet to gain access to the things you've got." After a prolonged time within the membership industry, she moved to fractional management for various SaaS organisations around the globe.

To lead an energised and balanced lifestyle, Amanda reduced her work to 20-30 hours per week. Amanda set out to become "extraordinarily influential" in all the companies she worked with. She left Silicon Valley at the end in 2022. She then founded Level Up Creators: "I decided to take what I've learned from the B2B, and in particular SaaS industry, and use it for creatives, especially women.

"I'm really interested in aiding women to build generations of wealth and applying their expertise in providing massive amounts worth of value to their communities. They also receive compensation in the form of gifts."

The products offered by Level Up Creators

What is it exactly that Level Up Creators does? "We're seeking to maximise the impact and earnings of female creators in particular. In my opinion, I've assembled the most knowledgeable group of entrepreneurs across the globe." she adds.

They aid people to determine the current position, direction they're heading as well as what's preventing getting to their destination. Then, they determine ways to break down those barriers to help you achieve the goal you've always wanted to be. "Our ideal situation occurs when you've built a community in a specific area which is significant and have 50,000 social media followers and over 22,000 email subscribers."

"When you call us we'll probably ask you about 100 questions at first," says Amanda. "I'm always trying to figure out before I can fully comprehend." She collects qualitative and quantitative data collection from the creator for the purpose of helping them understand the options available to them.

"We are looking to aid specialists in the field create a product suite. We'd like to develop lead magnets. Also, some sort of course, perhaps a three-part masterclass or similar to that And then it would become a recurring revenue source. It could be $49 or $79 or an annual membership of $249."

The future is that Level Up Creators would move clients into group coaching, offering higher amounts of income that is recurring. This is because "you have to prove you're capable of consistently delivering an amount of value that is consistent and on point for your followers and customers," she adds.

The Level Up Creators team - image (c) welevelupcreators.com

That's how she helps individuals in developing their own creative thinking. "Oftentimes specialists in their fields with their specializations don't want to sign up for branding agreements or produce products that demand the customers to purchase their offerings. It is my goal to assist creators in understanding their place in an distinct position of providing more value than what's available for free on social media.

"We are all seeking to be respected, respect and love for one another which are the foundational needs," she continues. "We believe that we are the people we follow. We're so acquainted with their lifestyles and we'd like to emulate their lifestyle." Amanda believes that when creators provide opportunities for us to be more similar to their lifestyle, it's a chance for creators to create products that can be useful to help their followers achieve their desires, creating "a lucrative loop".

"We have a greater affinity for creators than the massive worldwide legacy brands because we're talking to a person and not an image. The primary objective of our company is to inform people that it's fine to market your goods because customers are willing to purchase your products.' We do not engage in unsavory sales or marketing and we won't deal with companies that aren't giving genuine, real benefit to their customers. Table stakes are the norm."

The future as well as the demise of brands from the past

"I'm delighted to be in the position in which we're helping artists in a new way, and also increasing our support for women."" Amanda muses. The company is professional in nature, but we're working to mirror the business of our clients by being a Creator-first business for our own sake." Amanda states it's helping entrepreneurs understand how to become the CEOs of their companies and manage their businesses effectively.

"We are working hard to create some incredible things!" She smiles. The company is actually launching their Level Up Creators School at the start of March 2024. It's a business school specifically created for creatives. "We'll offer our knowledge and experience know-how to provide the best support, training, along with high-touch and powerful tools to help creators reach their ultimate goal for income which, for a lot of creators, will be $50,000 million in revenues. Additionally, we'll be using our Fastest Path To 50 framework for helping people reach their objectives. This is a fantastic concept!"

To conclude, and to think about the whole industry Amanda concludes: "The trend is towards an approach that is direct to the consumer, where creators hold greater control with regards to spending on curation and content. It's crazy the level of trust that people have for creators they love."

Amanda says that millennials and Gen Xers do not depend on large legacy brands for their updates anymore "These major cable networks are nothing more than outdated! You have the option of getting on the train or pass away."

"I am deciding to take all my shots. That's the way forward. I've created a business to help make this dream a reality and to also help others become extremely prosperous. I'd prefer to see the money flow directly to the founders instead of large corporations. It's a simple idea "All right, let somebody else run the show the reigns! Now is the time to create content!" She smiles.

More details

Amanda Northcutt is a consultant coach as well as a trainer and six-time executive who created online businesses and grew these businesses to D2C, B2C and B2Bs.

She created Level Up Creators to help famous educators and creators create viable businesses. Level Up Creators offers strategies and tools to those who have at least one current product or service in areas such as financial planning, health travel, sports or other, and are ready to expand their reach and earning from these products. For more information, visit welevelupcreators.com.

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