Ten of the most popular eCommerce trends in 2022 and beyond

Many things have changed within the realm of eCommerce in the past three years. With more and more customers shopping from home in 2020 and 2021, the changes that are temporary? What ones are likely to last? What emerging trends in eCommerce are taking hold in 2022?

1. Other payment options

The first used to be debit and credit cards. After that came other tools, like PayPal. However, now online shoppers could want to make payments using many different options. More options you are able to provide to customers, the more that will buy from your online shop.

A new trend in the market is digital wallets , such as Venmo, which lets customers make payments through the Venmo app, or using the QR code, which is unique to your company.

The addition of BNPL into your online store can be done best with the help of services like Affirm or PayPal which is integrated with .

In the end, crypto could be a good option, since some online stores and businesses are beginning accepting it and some of their customers are using it to pay.

2. Higher online ad costs

The cost of advertising on the internet has soared due to the massive growth in eCommerce. It has doubled its portion of retail sales from 10 percent to 20% in only five years. Do you think this trend will last with the advent of in-person retail getting back into fashion? It's impossible to know.

3. More review options available to customers

The importance of online reviews continues to increase significance as customers need to know that they'll be well-served by companies that don't have a physical storefronts. Your online reputation is crucial.

4. Flexibility in order to make orders

Customers are looking for more choices and options in order to purchase online.

Additionally, the pre-ordering process is influenced by shipping date estimates, so be accurate in the estimates. Be sure to provide an email or text message update on the status of your purchase, particularly if anything causes your original estimated shipping date to shift.

5. Chatbots for customer service

There are many eCommerce stores aren't quite big enough to offer full-time customer service staff. What do you do if online customers are seeking answers?

Chatbots are gaining popularity due to their superior service than FAQ pages and assist forums. They also increase revenue, because when questions are answered, buyers are more likely to purchase. In 2019, chatbots were credited for bringing in $2.8 billion across the globe in revenue, which is rising each year.

6. A lack of control over online targeting

This has made online advertising expensive, not to mention to being harder to track in terms of campaign performance.

As a result, eCommerce companies must focus on establishing their own media as well as building their own marketing lists.

Growing your email subscriber list is now one of the most effective marketing tactics, because you can market to your subscribers as frequently as you'd like. MailPoet and AutomateWoo are both compatible with and allow you to create effective mail marketing.

If you're shipping items to your customers, that implies you have an inventory of mailing lists. You could increase your marketing through that channel as well.

This goes back to eCommerce trend #2 on this list about higher cost of advertising. If you own your own media, you have greater control over your marketing and advertising costs. Direct mail and emails are both in this category if you're using in-house mailing lists. These are excellent ways to keep customers as well as increase the lifetime value.

7. Brand ambassadors for the brand

And this is easily trackable, because you can give specific coupon codes, create custom landing pages and incorporate other methods that are specific for each brand's ambassador or perhaps, even every initiative you develop for the ambassadors.

With so many social media channels and so numerous younger users spending time with them, this may be a better method of advertising on social media than simply advertising. But again -- it depends heavily on identifying an influencer whose followers are in sync with your product. That's step one should you decide to go with this method.

8. Alternative financing

Online businesses are usually not considered by traditional lenders. It's ok, since the online store has its own requirements and other financing options are being developed that know what eCommerce businesses require to succeed.

This flexible approach appeals to eCommerce businesses because it lowers risk and helps them stay nimble as they grow.

9. Sustainable business practices

Especially among younger generations Environmental consciousness is continuing to grow, and these consumers are looking for companies who are doing their part in reducing their effect on the natural world.

Or you might have the ability to discover more responsible ways to handle the return. Are they able to be resold? Give them away? Do you want to reuse them in some way?

Whatever you're able to accomplish that works for your business and also benefits the environment, add an area about it in your page about yourself or create a whole separate page for your website. It is also possible to add a few sentences to your checkout page as one additional incentive to not abandon the cart. Examples include "All of our packaging materials are recyclable."

10. Personalized marketing

Personalization requires data. And data requires a method to organize it, and then access it in efficient ways. This is why we have CRMs, or customer relationship management tools -like Jetpack CRM.

A CRM allows you to keep track of customer purchases such as invoices, engagements, conversions, as well as other vital metrics. Additionally, it lets you create user profiles which you can later utilize to deliver customized marketing.

When you can adapt your message to specific segments of your customers with the same desires or experiences (like children versus people without kids) You can become significantly more efficient in catering to the needs and desires of each one.

Personalization is an increasingly popular trend within eCommerce due to the ability to collect data and use this data to improve the experience of customers is getting better. As we've said earlier you own the data on your existing customers that means you have the ability to use it however best fits your goals in terms of revenue and marketing.

A CRM will make your email marketing and other marketing initiatives more effective when you get started customizing

Learn from others or become your own style-setter

There's no need to chase every new trend, but keeping tabs on the changing online marketplace can help you make the most of opportunities. If you're always looking for methods to serve your customers better and optimize your operation You might just find your own trend!

Which trends on our list might be best for your store? Did we leave any out? Tell us!