Sunny Lenarduzzi uses Video Marketing to help build her Brand & Business

in 2019, video will comprise 80% of all internet activity by 2019. ( source). Mark Zuckerberg, founder of Facebook has stated that 90 percent of all content published on Facebook will comprise video.

Most entrepreneurs and organizations are beginning to recognize this, and are adapting their social media media strategies and tactics in line with this. Others have noticed this change early and are well ahead of the trends. Sunny Lenarduzzi A prestigious social media video creator, and online business strategist , is one of the entrepreneurs.

In only a couple of months, Sunny has built a profitable business which has assisted other companies utilize videos and social media effectively. Her most notable accomplishment is the fact that she helped Hootsuite develop a YouTube series that boosts subscriptions by 75%, and Applebee reached 1 billion views in just one day. Applebee was included in the top 20 YouTube Channels that will transform the way you conduct Business according to Forbes and has been mentioned on national TV as well as radio and online publications such as Entrepreneur, The Huffington Post, Social Media Examiner, as well as Fast Company.

Sunny is also the creator of numerous online courses, with her most recent offering that had a 90% conversion rate when she launched it to followers (we'll detail how she accomplished this later in the report).

Read the case study in the article below or

Check out our interview on video featuring Sunny Lenarduzzi here

The lady quits the "dream work" and launches an online business

As Sunny started her career in the field of broadcasting about a decade ago when she began her career, she had the aim to report on the 2010 Winter Olympics in her hometown of Vancouver, Canada. In the course of a few years she was able to reach her objective, however the joy that resulted from achieving it, she discovered that it was not to last.

"My principal goal was to be a reporter for this year's 2010 Winter Olympics", says Sunny. "I achieved it, but once I was there and started reporting on a daily basis, I realized that even though the Olympics was a major goal of mine, it wasn't going to feel as rewarding as I imagined it going to be."

Although she was getting amazing results along her way to successful, Sunny was beginning to recognize that being a broadcaster was not the same as that which she had imagined it would be. She wanted to be creative however, this was not an option in her job as a reporter.

"It appeared that I was in the hands of an administrator and told the proper words, the best method to communicate it, how to dress and what I was supposed to be doing, that didn't sit well for me", says Sunny. "I was looking to create things in my own style and wanted to create something that would have some of the features of new media so that would allow me to speak with individuals in person, without sending an ad out to the world."

Sunny realized that to be free she had to leave the familiarity that radio was broadcasting. She was determined to be her own boss, and to create her own path as a business owner.

After Sunny returned home following her coverage of the Olympics (literally on the same day) she launched an online magazine . It was her first business online that she was able to legally run. "I was unsure of how to do it", Sunny recalls. "I was one of 10 who worked on the magazine. We also used YouTube and videos to help promote it. In addition, we used the social networks."

It was the first time Sunny had been using social media to help grow the success of the business she runs and she enjoyed each and every second of it. "I am awestruck by the idea that it was possible to talk to your readers as well as your customers one-to-one and build actual relationships" She states.

While Sunny continued to use social media to increase her magazine's popularity and expand her reach, other businesses started to notice. "I met a myriad of businesses within Vancouver and then across the world, approach me to tell me that they've noticed how you've built your reputation on social media and are hoping that you'll be able to succeed in doing it to benefit our company'", Sunny recalls. "So I started a business consultancy , and was able to work with a bunch of different companies in these various sectors."

As she started working with a growing number of clients, she realized that consulting would eventually turn into the primary source of revenue for her company. "For the last four and a half years I never really talked about what I was doing but was simply happy being able to work with clients from wherever I wanted to expand this brand and develop these businesses using social media" Sunny says. Sunny.

Making video tutorials for clients she advises

Sunny finally reached a stage in her career when she couldn't accept any new customers. In addition, she was able to answer the same questions from different clients in a way that she realized was not the most efficient way to use her time. "One day, I was at the point where I had a lot of customers, and I was overwhelmed", Sunny explains. "I got many times the same questions over and over and. This is why I spent only one answer, and this is not the most effective approach to running a company."

To solve this problem, Sunny decided to create video tutorials to help clients, to publish to YouTube. Its YouTube channel didn't have viewers at present, and as she planned only to show them to her customers but didn't anticipate anyone to view them.

One of the main concerns Sunny was asked by her customers, for instance like how to utilize live streaming. "One day I sat down and decided that I was going to do the video tutorial of the ways to utilize live streaming, because that was the largest concerns I was asked" Sunny recalls. "The initial thing that I noticed was that I had only a couple hundred views the first day, following that 1000 views within one day. And then 80,000 views and I was like, oh my God, what are these people from?'"

It turned out that Sunny's viewers weren't all alone seeking to understand how to utilize live streaming for advertising their businesses. Many people across the globe were searching for information about that topic (hence the over the 80,000 views she received for her YouTube channel). "I saw that my YouTube channel was getting indexed by search", Sunny explains. "It was ranking at the top of page one on YouTube and also on Google, and I was contemplating, "Wow, I'm sure I'm tapping into something. It's obvious that there's a need for details on how to utilize social media to boost business, as well as how to make use of video to promote commercial activities."

Being aware that she had come up with some thing, Sunny decided to continue creating video tutorials for YouTube. She decided to continue creating tutorials for YouTube channel, on a regular routine. "Every week over the course of a year, I created a video tutorial, and I'm still making videos. Just had my 2 year birthday" Sunny says. Sunny. "It's completely changed my life. It's changed my business. It started with nothing on YouTube and 50,000 people in a year. Today, I am averaging over 10,000. I've amassed 3 million views in 12 months, and am now in excess of 5 million."

Certain of Sunny's videos have been produced very impressively. Consider her tutorial video on creating videos using your smartphone for an example. The video currently has over 1 million views

The main reason Sunny has decided to design online courses

Understanding how to utilize social media to boost the performance of an enterprise, consulting with other businesses and getting a following for your videos by posting them on YouTube are all crucial actions that have helped prepare Sunny to take the next phase of her career: creating online courses.

"So from there, I managed to explore the whole online education market and that led to me developing my first course which took place over a year and an hour ago. In the past year I've created two more courses" Sunny says. Sunny. "It's been a wonderful journey and has been a massive learning curve , but I'm enjoying it and am happy about the educational online sector and the amount of students you are able to help and reach."

For Sunny making online classes, it offered the perfect chance to connect with more customers than she was able achieve by simply working as a consultant. "It is really the matter of having the ability to reach a much bigger number of people, and realizing that it was much simpler to grow my business as opposed to working with people one-on-one", Sunny explains.

This is a great chance to impart one of the important lessons that Sunny learned

One reason the main reasons Sunny is a successful an online course creator is the fact that she built her following prior to when she even created her first course. In actuality, she did not start her course until the volume of requests for help receiving on a daily in excess of the amount of clients she had the opportunity to collaborate with. Demand exceeded the supply.

Sunny had an audience that was ready to buy from her. What she really needed was more than just consulting services to market them.

"I was thinking, "OK but I cannot accept all the clients as one-to-one clients, so how can I reach many more clients to assist them with the same level of guidance and mentoring as well as information?" Sunny was asking herself. "Courses provide the answer."

Her first online course

When it came to take time off, Sunny chose to concentrate on something she was very adept at, and was often praised by both her patrons and audience.

This is an excellent decision, since equally crucial in selecting a topic which you're an expert is choosing a topic that people think that you are an expert in. It is easier to promote the course you are offering to your target audience by presenting your self as someone who they are already accustomed to on your subject.

"I concentrated on the things I'm sure I'm skilled in and was getting lots of praise from. That is essential for any person who creates any kind of paid product", Sunny explains. "For my case, the most important thing was the social video. The reality was that I didn't justmastered YouTube. It was because I had spent the last five years researching the platform , and had discovered how to utilize all of them for commercial purposes, including Snapchat to Twitter as well as from Facebook, to Instagram along with live streaming."

The first course Sunny developed was Recording for revenue. Even though she was experienced with creating video content for YouTube and various other social media platforms creating the content required to create an online course was completely new for her. Naturally, there was a bit of a learning to be accomplished.

"The procedure of creating it was not a success. It was absolutely a nightmare", Sunny recalls. "It was an amazing experience because I gained a lot along with my teammates who gained so many things. It was a challenge to complete it , but when we finished we realized "okay that if we could over come that obstacle, we can accomplish everything."

One of the major difficulties Sunny encountered in the course's creation was technological "It was extremely challenging building the course" Sunny explains. "It wasn't . It was also a number of different integrations as well as making sure that everything worked together with the other systems and components, it was just difficult."

      Making use of to design her latest online course

The way she works to create online courses has certainly evolved since she created her first course. With her most recent course - YouTube for Business For instance, Sunny outsourced several aspects that were involved in creating courses to her employees.

"The process of learning was a continuous process of the day and evening beginning with my first class", says Sunny. "We outsourced the video portion of the class. We recorded the video, and later I created the slides and the rest and we hired an editor put them together. We also contracted out some of the most tedious work in the creation of this course. The result was an easier process."

"I believe that you are among the top in the marketplace" Sunny says. Sunny. "I consider your customer service is hands down the best and that means you truly are interested in me and that you'll be able to answer all my questions when I need clarification."

One of the biggest nightmares for course designers is that they don't receive the assistance they require from the support staff in the event of technical issues with their courses. When you are in the middle of the launch of a major event like if like, for example, the checkout option isn't working correctly for the course will be unable to sell until it is fixed. We understand this, which is why we place the importance of being able to respond to every request of our customers in the fastest time possible (and to make sure that our checkout buttons that we have on our courses sales pages function perfect).

"Why it's been more evident to me was when I first started my program , and it was an extremely painful experience in instances of problems, it took about 3-4 days before getting an response. This is a problem in the market, you can't do it because people will tell you "I'm not getting what would look like, or isn't workingor what have you and I'd like to exchange. It's your time to make the money. It's all about time", Sunny explains. "You guys have done such remarkable job of providing easy access and the best customer service out of any business I've worked with."

The launch of her online course featuring live video

Indeed, before Sunny could even create her next course was able identify the subject and determine her target audience. "We are blessed with a huge group of students who are very involved and who offer them so many free material" Sunny says. Sunny. "We have listened carefully to their needs. I conducted a survey of my subscribers on what they want with regard to YouTube and the responses that we got influenced our course design."

To launch her course, Sunny set up an online boot camp within the Facebook Group ( Be Your Own Boss Mastermind Group). Her plan was to provide students with free training during the boot camp on Facebook Live, and then sell her course at the conclusion of the boot camp.

"The promotion for the YouTube channel was extremely fun because we did not make use of paid advertisements" Sunny says. Sunny. "We conducted live classes for 10 days every day. Each day we each day were teaching different points regarding YouTube. The first week we just focused on simple high-quality. After that, we taught a tip a day as well as ask questions on the spot within the group. Six days later, we reviewed the Boss YouTube Strategy, and it took about half an hour of training prior to presenting the plan with a 95% conversion percentage."

A 90% conversion rate for any type of marketing or sales strategy is not often seen across the entire spectrum of industries (kudos to Sunny for this feat!). However, this wasn't an event that could have been a chance. Sunny was extremely strategic about how she communicated her message to her audience.

"I believe that this was it because we took advantage of the communities, we created value in one week. We prepared them and prepared them and then we explained to that they would be charged , and then we explained precisely what the curriculum would be", Sunny explains. "So they were aware of the possibility of it happening and prepared for the challenge. They also had set aside funds to put money into it."

Make free content in order to earn respect from her following

Without question, a huge key to Sunny's success is her trust with her readers and the trust she's gained by regularly publishing free content and not soliciting anything else.

"We are not content creators just and produce value when we have something that we are able to sell" Sunny says. Sunny. "A lot of the time this is a launch plan and it's fantastic. Learn the techniques and strategically launch the cart and all the rest. It's true that I'm producing each week a YouTube video regardless of whether or not I'm selling anything. Live-teaching is my main focus whenever I can and I'm creating video content for all my platforms in all of the occasions. It's one of the most important aspects that a lot of people forget about. You constantly need to be producing content and constantly building your own community. If you have something to sell the people respond "Yes! great! Now you've got something that you could market. I'll take the idea. I'm in.'"

     "I'm doing an YouTube video every week, regardless whether I'm selling anything or else. I'm also offering live courses whenever possible, and creating content across all of my platforms at all times. It's one of the most important things that many individuals overlook. It is essential to keep creating content and constantly building your network . "

Sunny Lenarduzzi

Sunny can be a proof of how publishing high-quality, free content online is an excellent method of gaining a following and establish yourself as an expert in your field and make customers more interested in your online course. For Sunny, most of her content is video-based, however an effective content strategy may contain other kinds of content (like written articles or audio podcasts for example) yet still be effective.

"The most significant benefit, particularly for YouTube, is the fact that it's evergreen. I refer to it as an evergreen traffic machine" according to Sunny. "You don't have to create urgent content because it will not constantly drive traffic. Thus, I produce tutorials I'm sure viewers will search for for a lengthy period of time. So, I'm constantly getting views on my videos which I then use those views to increase traffic to my website."

related: 5 Strategies for creating free Content which will draw your most desirable clients (Video)

Sunny's 3 most important videos marketing strategies for YouTube:

As Sunny is an acclaimed YouTube marketing expert, with millions of users on her YouTube channel. It's unprofessional for us not to ask her to provide some video marketing suggestions.

If you want to learn about this topic in more detail, we recommend you take the YouTube for bosses class. Three tips will help you get better results from marketing on YouTube:

     1. Content quality trumps video production quality

Do not worry about the quality of your video (especially in the initial stage of launching). Your content's quality is far superior to the top-quality of your video's production.

"People are really concerned with - and I was definitely one of those - over getting the perfect lighting setup, as well as the sound, and all that stuff" Sunny says. Sunny. "But the irony is that I was making videos for about an entire year prior to the day I made my first tutorial, and I would spend hours and hours on these videos. The first time I made one took me eight hours to film, it was tiring and I'm still not getting any feedback on them as no one is looking for them."

"The moment I first began to create tutorials, I really did at random because I was not planning on sharing it with my clients. When I started to design my first tutorial, I had not washed my hair that day. I was in pajamas. I sat on the other side of my home and took a look at the webcam. It was that simple. The video then went off."

"So I'm sure it's about more than the camera's quality or the equipment that you employ. It's all about the quality of videos you make and how much you're actually in a position to help people or solving people's issues. That's the case with a variety of videos that are available on YouTube. There are videos that have millions of views that were created using iPhones. iPhone."

     2. Provide a brief intro for the purpose of explaining what the video will be about.

A majority of viewers who come across your content on YouTube are searching for specific topics, instead of searching for specific videos made by you. Thus, the vast majority of people that view your YouTube videos for the first time don't even know who you are.

"A majority of people will to discover you through an internet search, but they will not recognise you as a person", Sunny explains. "So when they find myself and click on my video, even if they're stuck on the screen for 2 minutes explaining the person I am and what I do, and why people should watch the video, they'll simply shut down because there's millions of viewers asking the exact same questions. It's therefore essential when the videos you upload have a 5 minute intro."

As you begin your video, introduce yourself brief in a short and concise manner, then tell viewers what information they will learn from your video. Information you give them is immediately. This can encourage them to see the full film.

     3. Always have a Call-To-Action (CTA) in your film

To fully reap the rewards of establishing an audience which is component of YouTube to reap the benefits, you need to offer every one of your viewers the chance to connect to you, but in a manner which isn't YouTube. "Because the viewers you have are finding you and they don't know of you before generally, it is important to maximize the reach of your content" Sunny says. Sunny. "You do not want viewers watching your video and then thinking, 'okay that's great goodbye', and then not thinking about your video."

Within all your video clips (typically at the end of each video), give your viewer the option of taking a particular step. It is referred to as a Call-To-Action (CTA).

"If you're an offline company, provide them with your telephone number, let them know about your website, then provide your email address and give them the details they need so that they'll have the ability to transition away from your film and become an eventual client. For an online business, give them a free checklist, guideline, or cheat sheet, add the email address to your database, and then send people who visit your website and offer them a free 15-minute consult", says Sunny. "Whatever you do to boost website traffic into an existing customer database is essential to the expansion of your business."

"The possibility of being able to launch two programs to warm up traffic without spending anything on marketing is something that is rare in this area. "

Sunny Lenarduzzi

 The way online teaching has changed Sunny's life

Sunny's story over the last 10 years is certainly an inspirational one. Beginning in broadcasting, and reporting for the Olympics in 2010, to reporting for the Winter Olympics in Vancouver, to the launch of an online magazine as well as consulting with other businesses as well as attracting millions to her YouTube channel YouTube as well as, most recently designing and selling online online classes.

Of all the activities that Sunny was able to accomplish in building her business, her choice to start sharing her stories to others via YouTube and other social networks was definitely a major one.

"If I look at my situation today to the past two years , and that is truly amazing. part is how many things have happened in only two years. A lot of amazing events have occurred in the space of two years . The reason is that I chose to get started" Sunny says. Sunny. "I began managing 10 clients at once, before I was acknowledged and welcomed by millions of people. The experience changed the way that I perform my job, as well as how people perceive my work, which led to me getting paid to travel and talk across the globe as well as working with a variety of amazing corporations, while also increasing my customer base and students' base by a ton."

Being aware that her writing helped thousands of people and is reaching thousands more each day, provides Sunny with an overwhelming feeling of joy and fulfillment. Her work aids others in improving specific areas of their lives and businesses and from that viewpoint her work is making a difference.

"The main thing that drives me to work every single day is to leave a lasting legacy. I'm confident that I'll leave this planet having helped a lot of people", says Sunny. "So that the larger number of people I can aid, and the wider potential for me to be able to spread the work I'm doing to empower individuals to become the boss of their lives in any way they want This is what I strive for every single day. This is what motivates me which is why creating online courses have been able to accomplish what I've wanted to accomplish, because I've had the opportunity to assist a number of people."

The final guidelines for the those who create online courses.

In closing our discussion together with Sunny she was asked to share a few final suggestions for those who are attempting to create a business through exchanging their experience with other.

     1. Listen to your audience

The publishing of helpful and free content online, as Sunny has been doing for several years, provides a wonderful opportunity to grow your following on social media. The key to growing your audience is being aware of the requirements of your clients. Attention to the demands of your audience will help to develop courses and materials which will be appealing to them.

"My best lesson to learn from anything you do is to listen" Sunny says. Sunny. "Listen to as much as you're able. Pay attention to the verbiage which people use to describe the things they're looking for or want from you. Make use of this when you market."

     2. It is important to demonstrate that you are a valued member of your community.

Customers buy from those they like, know well, and trust. In the creation of content for free along with promoting your brand helps people get familiar with you and be familiar with you. They who connect the most in your personality and your style are more likely to be awed by your work. Making it clear to your viewers that you really love their needs is crucial to getting them to trust the person you are.

"Just care" Sunny says. Sunny. "Care greatly about the people that you work with and remain consistent and create frequently-updated material that can assist people and build a tribe of people who want to be customers of yours throughout their lives."

Thanks for sharing your thoughts with our Sunny!

To learn more about Sunny or to get in touch with her, visit SunnyLenarduzzi.com

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