Strategies to Price for beat Stagflation Pricing Strategies to Fight Stagflation

Sep 22, 2022

It's not easy to steer the business through a phase that is characterized by high inflation or a recession. It becomes even more difficult in the event that both occur in tandem.

It's an indication of stagflation that economists say that a period of stagflation can last till 2024.

You may be looking for ways to reduce expenses or change the way you expand.

What about the price?

As Chief Product Officer, Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR He was always aware that pricing could be one of the main factors they used to increase their revenue in order to achieve their next revenue target.

And Kurt thinks that iterative pricing can be a powerful strategy to combat market volatility.

The two hours of conversation with sales executive Todd Stellfox and Tony Markov both spoke with Kurt about strategies for pricing that are applicable to various markets with volatility and also the rest of. You can watch both of these interviews below and take a look at the highlights of both.

The reason you shouldn't rely on Your Competitors' Prices

Your competition's chances of getting in the wrong place about their product's quality (2 minutes):

Strategic Pricing Strategies to combat Inflation, as well as Foreign Exchange

The price position is determined by the buying power of the region (2 mins):

How can you determine the cost of the new product?

Formulating a formula for the amount of value your company will gain in the event that you launch a new item (4 minute):

What's the main difference between how Europe as well as Europe and the US and Europe examine pricing differently?

It was the case that in the beginning, American firms were more concerned with taking market share and European businesses felt the issues with cross-border commerce more acutely. It is now changing. (2.5 minutes):

Strategies for Price to gain entry into new Markets

Strategies to improve Horizontal. Vertical expansion models (18 minute):

Iterative Pricing Using

The platform's purpose is to enable businesses to assess prices (2 minute):

Full-length Videos

Watch the entire interview with Tony and Kurt to get more information on global pricing strategies:

Watch the entire interview of Todd and Kurt to find out more about the most appropriate estimation metrics, as as other revenue-generating opportunities various markets :

About Our Presenters

HTML1 Kurt Smith, Chief Product Officer of

Kurt serves as the Head of payment strategies, products, and corporate development at HTML0. Kurt is also the Director for Interactive Quotes (IQ). Before becoming a member of IQ, Kurt spent over 10 years investing and working in growth companies that use software all over the world. Through his career, Kurt has shown a desire to assist people and companies to understand and develop their unique capabilities to reach the maximum potential. Kurt has been working for some of the largest and most rapid-growing software companies around the world, including as the Operating Principal for Accel-KKR. Kurt has also been a consultant for a number of Fortune 100 companies while an Engagement Manager at McKinsey. Kurt began his professional job as an expert in FinTech as Program Manager at Envestnet (NYSE ENV) as the business grew to the point of an IPO.

Todd Stellfox, Sales Manager at

Todd is the Sales Manager for North America at where he supervises a team of Account Executives selling's solutions around the globe. Todd has more than 12 years of knowledge in the payments industry and SaaS industry, and is dedicated to sharing his expertise to help othersand to help clients and coworkers to succeed. Todd lives in Charlotte, VT with his family.

Tony Markov headshot

HTML1Tony Markov, Sales Team Lead

Tony was the founder of the company's EMEA operations in EMEA. Tony is currently the key Account Executive and Sales Team Manager for Amsterdam located in the Netherlands. With over eight years of experience working in SaaS, the large majority of it focused on SaaS payment and billing, Tony is always involved in projects that are inspired by the growth of his company in conversations with SMB as well as Enterprise SaaS companies looking to grow.

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