Strategies to combat Stagflation with Pricing Strategies to counter Stagflation
It's difficult to steer an enterprise through a time when it is characterized by the rising rate of inflation or recession. This becomes more difficult in the event that both are occurring simultaneously.
The term is Stagflation The economists are forecasting an era of stagflation, which will last till 2024.
There is a good chance you're thinking about ways to reduce your costs or alter your overall plan to increase your growth.
What's the cost?
As the Chief of Products Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR and Accel-KKR. He believed that pricing was one of the key ways to increase the size of their businesses and reach their goals for growth in income.
and. Kurt believes that the idea of iterative pricing is an effective strategy in unstable markets.
In two one-hour discussions Sales leaders Todd Stellfox and Tony Markov both spoke with Kurt about strategies for pricing which are successful across the spectrum of markets that are volatile and beyond. Both interviews are available here. You can also read the key points from each.
Reasons to not rely on competitor's prices are
Your competitors with may be wrong in their assessment of the worth of their product. (2 seconds):
Strategic Pricing to Inflation and Foreign Exchange
Price position basing on the purchasing power of the area (2 minutes):
How do you determine the most effective way to promote a brand new product?
Formulating a formula to calculate the business value of the new service (4 minute):
What's the main different between the US and Europe Think About Pricing Differently
In the past, early stage American businesses were more focused in gaining market share however, European businesses felt the cross-border pain points more acutely But, changes are now taking place. (2.5 minutes):
Strategies to Price to enter New Markets
Solutions for Horizontal models vs. Models for vertical extension (18 hours):
Iterative Pricing Using
How can the platform help firms to determine the value of their products (2 2):
Full-length Video
Check out the full interview by Tony and Kurt to learn more on global pricing strategies.
Listen to the complete interview of Todd and Kurt for more details on ways to identify the ideal value measurement and additional income-generating possibilities in various market segments :
About Our Presenters
Kurt Smith, Chief Product Officer at
Kurt has been named the director of corporate strategy, and product strategy and is also the general manager at Interactive Quotes (IQ). Before joining the company , Kurt worked for more than 10 years as a consultant , as well as investing in software companies that are growing all over the world. Professionally, Kurt has been a committed advocate in helping businesses as well as individuals to discover and develop their personal capabilities in the most efficient method feasible. Kurt was employed by one of the fastest growing software firms around the world as the Operating Director of Accel-KKR. He has also worked on initiatives with Fortune 100 companies while an Engagement Manager for McKinsey. Kurt started his career as a FinTech as the Program Manager of Envestnet (NYSE ENV) after the company's growth following the announcement of an IPO.
Todd Stellfox, Sales Manager at
Todd was named the Sales Manager for North America at where he manages a team of Account Executives selling the product across the world. He has over 12 years of experience within the industry in addition to expertise in the payment and SaaS company, and is passionate about sharing his knowledge with the world and helping colleagues and clients achieve their goals. Todd lives in Charlotte, VT with his family.
Tony Markov, Sales Team Director at
Tony has been the company's founder. EMEA operations in EMEA. He currently works as a Key Account Executive and the Sales Team Lead at the company's headquarters in Amsterdam The Netherlands. With over eight years working experience in SaaS and the vast majority of which are within SaaS payment and billing, Tony is involved with initiatives that drive growth along with discussions with SMB and Enterprise SaaS businesses looking to expand their revenue.
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