Special Features of WJD: From Handing out flyers, to handing out 13,000 SKUs
Business leaders often talk about how important customer service is, yet many organizations including retailers selling online, aren't quite there yet with how to implement this in reality. In a highly competitive market, sellers must place customer care first on their agenda and find out ways to implement meaningful change.
A new American Express study revealed that 70 percent of consumers tend to pay more money and prefer dealing with firms that provide top-quality customer service.
Likewise the 96% participants in the Microsoft survey said that customer service is a major factor in their loyalty to brands as well as a factor in deciding whether to make a repeated purchases. Additionally 54% of the respondents stated that they are more satisfied with the level of service provided by customers as compared to previous years.
One company that is conscious of the significance of customer service is the NY-based jewelry store, WJD Exclusives.
WJD Exclusives
It was established in 2002. WJD Exclusives launched their first online jewelry store to provide high-end quality fine handmade jewelry designed by skilled craftsmen for their faithful customers for surprisingly low prices.
Co-founder as well as managing partner Vahan Agyan, co-founder and managing partner of the company "We founded the company about 15 years ago. My business partner's background is in jewelry, and I was able to assist him in developing this brand to the level of popularity it is today.
The first time we started at the beginning, I would walk around the city and hand little business cards to people who passed by. I'd be willing to do it. We put in every effort that to spread information, which included online advertisements along with the social media platforms and my personal Instagram account. Even though it was just small amounts, in the end it looked as if a glacier had melted.
If you take care to inform your customers of your clients' needs, then at the end of their day, they'll come back and will bring their families to come with them.
Our secret to accomplishment is our perseverance that is extremely steady.
It was at times a challenging at first because we did not get many orders per day. In the absence from any new orders We know precisely the direction we're taking."
The majority of the increase is According to Avagyan, due to their trust in their excellent customer service.
WJD Exclusives lists all of their jewellery on their website. They maintain their own inventory. They also oversee all aspects of process related to product photography and marketing videos, and employs an internal team of experienced jewelers.
"Because that there is a jeweler within the premises as well as my business partner, we can make basic adjustments fast. When a client needs repairs, rather than handing repairs to a business of a different company or waiting a couple of weeks before completing the work, we can complete the work in just a couple of days. This could go as long as.
We have a wealth of reviews that are positive from our clients.
A chain is shipped to us and we let them know we're waiting for them. Within two weeks, they receive an email informing them"Here's your tracking number, the chain is on its way towards you.. The email reads "What did you think of this? !'
Yes, we have, we've fixed the issue.."'
It's quite a distance away from the place they began
WJD Exclusives started their venture with a simple website and a few of products. Each day, they were looking for ways to improve the capabilities of their existing website, making it more effective and accelerate the process of selling.
Right now, WJD Exclusives offers 24/7 customer help, with the live chat option that stem from the need to comprehend the needs of clients and to go further than just making a purchase.
"We're much more efficient today than we were in the previous year. There are now about 13,000 distinct styles to choose from in various dimensions, colors, and materials. The company is still developing a larger and greater variety of goods," says Avagyan.
Two items they credit for their ongoing growth and success include Afterpay as well as their continued development.
The WJD Exclusives website uses WordPress as well as .
The reason they chose it was its flexibility as well as its low cost of starting and its ability to fully take ownership of the product that they design.
Allows Avagyan lets Avagyan to modify and show different variations of its products and other attributes, including videos and pictures as well as quickly make adjustments to its backend, change SKU variations and even add specific data fields.
"There are a lot of advantages with this, including its flexibility which I think is a major reason behind our decision to go with it" He says.
"It was rational to pick because of the flexibility and flexibility of the database, isn't it?
Naturally, we needed think of our own concepts to host servers, and also keep a running server up to date in order to make sure that it's fast. However, Shopify does not allow you to take a calculator and start adding to the various things you'd like create. The platform doesn't allow you to expand on what's already available like you can do ."
The team of Avagyan and their colleagues are avid at developing customisations which are challenging to implement across various platforms or aren't feasible to implement across different eCommerce platforms. The database's structure will be altered or alter the way in which SKUs and variations appear and even include additional information fields.
Afterpay
Another approach to enhance the customers' satisfaction is to offer different options for payment. Purchase now, pay to pay in the near future (BNPL) services allow users to buy products and receive it immediately after which they pay through installments.
Based upon Grand View Research, Inc according to Grand View Research, Inc. The market size of BNPL could reach $20.4 billion in 2028.
Why?
Afterpay research shows that many consumers like making use of BNPL services particularly the younger ones.
is more likely to purchase
Furthermore, BNPL options increase conversion rates, as well as the overall amount. It is possible to attract shoppers to shops through their own method.
Actually, Avagyan estimates more than 30% of WJD Earnings from Exclusives come via Afterpay Marketplace. Afterpay Marketplace. Afterpay Marketplace at the time it first started to be activated. The payment service isn't seen an increase of significant proportions in the average amount of transactions (AOV) as well as the smallest number of customer return.
According to Avagyan Afterpay is also improving the trust levels of customers in the company.
"Once your trust level is higher, the value of your product will increase. It's easy to say "Okay, if I believe in them for less than $20, perhaps I'll buy the jewellery worth a whopping $10,000.'"
Additionally to retailers, such as WJD Exclusives, Afterpay could be helpful:
- More conversion rates, greater conversion rates
- Higher average order values
- Customer base has grown
- Remaining customers are more frequent
You can think of
The focus is on the client
If you inquire regarding what is the WJD Exclusives' secrets to success, he tells,
"Everything that we do is focused on the demands of our customers regardless of whether you're operating as a company. Start by paying attention from the starting with the needs of your clients no matter if they require premium service or the most desirable physical product."
It's evident that a lot must be done behind the scenes in order to help the owners of shops achieve their goals. We can also claim that making sure that customers have a positive experience should be at the top spot of top priorities.
You must go over and above the words that you employ to please your customers. They will be returning. It's what will have them informing their friends about your business in order to promoteyou. This is the most effective method to locate small-business gold.
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