Pricing Strategies to Combat Stagflation -
It's not easy to steer the company during a time of heavy inflation or during the recession. However, it's even more challenging when both are occurring in tandem.
This is stagflation -- and economists are predicting that a stagflation period will continue until 2024.
You may already be thinking about ways to reduce costs and alter your growth strategies overall.
But what about pricing?
The Chief Product Officer of Accel-KKR Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR He always saw pricing as an essential tools for growth they used to reach their next income goal.
and Kurt is of the opinion that iterative pricing could be an effective plan of action in unstable markets.
Two one-hour conversations, sales leaders Todd Stellfox and Tony Markov each spoke to Kurt on pricing strategies that are effective in volatile markets and beyond. Listen to both interviews and view highlights of each.
Don't rely on Your Competitor's Price
How your competition could get incorrect about their product's value (2 mins):
Strategic Pricing to Inflation as well as Foreign Exchange
Pricing position based upon buying power in the area (2 mins):
How do you price a new Product
How to write a formula for business value when launching an innovative service (4 minute):
How do the US and Europe Consider Pricing Differently
Historically, early-stage US-based companies were more concerned with getting market share, while European companies felt problems with crossing borders more intensely However, the times are changing. (2.5 mins):
Strategies to Price to Get into New Markets
Strategies for horizontal vs. model of vertical extension (18 minutes):
Iterative Pricing Using
How the platform allows businesses to assess the pricing of their products (2 minute):
Full-length Videos
Watch the entire interview with Tony and Kurt for additional information on international pricing strategies.
Listen to the complete interview of Todd and Kurt to learn more about finding the right value metric as well as more opportunities for revenue in various markets :
About Our Presenters
Kurt Smith, Chief Product Officer at
Kurt is the Head of product, payments, strategy, and corporate development at , as also the General Manager of Interactive Quotes (IQ). Prior to joining IQ, Kurt worked for more than 10 years advising and investing in growth stage software businesses around the world. Through his career, Kurt has been a dedicated advocate for aiding companies and people to discover and expand their own special capabilities to the full potential. He's worked with some of the fastest-growing software companies around the globe as an Operating Director at Accel-KKR. Additionally, he's collaborated in conjunction with Fortune 100 companies while an Engagement Manager for McKinsey. Kurt began his career as a professional in FinTech as a PM at Envestnet (NYSE ENV) while the company scaled to the point of the process of an IPO.
Todd Stellfox, Sales Manager at
Todd serves as sales manager for North America at where he oversees an account Executives that sell 's solutions worldwide. Todd has more than 12 years of experience in the industry as well as expertise in the payment and SaaS industry, and he is passionate about sharing his expertise with others and helping customers as well as colleagues achieve their goals. Todd lives within Charlotte, VT with his family.
Tony Markov, Sales Team Lead at
Tony is the founding partner of the company's EMEA operations. He currently, he is an Key Account Executive and a Sales Team Leader in Amsterdam in the Netherlands. Over eight years of working experience working in SaaS with the majority of which are within SaaS payments and billing, Tony is constantly immersed in growth driven projects as well as discussions with SMB and Enterprise SaaS companies looking to grow.