Episode 5 of the podcast: Andrew Lock - Top Marketing Expert Explains Walt Disney's Entrepreneurial Secrets

In this episode, we get to chat about the story of Andrew Lock. Andrew Lock explains how his journey from cameraman at the BBC and then to become a major player in the online marketing space.

It is recommended to read Andrew's novel "Walt Disney's Art of Business" and discover how to create a more successful company (including membership websites) with his Magical Marketing Strategies of Walt Disney.

You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com

Here are some important moments and events you don't want to miss in the episode:

• An amazing story about the way the former BBC cameraman used his unique talent to make connections with web marketing titans such as Yanik Silver and Dan Kennedy. He developed a flourishing online enterprise, and eventually became one of the big names in online marketing. Starting as a complete nobody. If you've ever wondered whether you can do this the way, this story of his will show you that you absolutely have the ability. (0:00)
• The smart way Andrew Lock got a free membership to Yanik Silver's prestigious and highly-exclusive mastermind group. You can use this same strategy to be able to land events, interviews, and complimentary products or even having your product promoted by some of the biggest names in online marketing. Imagine the kind of boost in sales it would bring your business. (1:06)
• Andrew Lock shares the dark feeling he experienced when he was ill and the ways it was possible to lift himself from it. And, how you can use what he learned to guide you through difficult times of your career and life. (17:31)
• The secret to nearly effortless business success. Most people make this mistake and this leads to endless frustration and suffering. If you follow Andrew's suggestions, success, motivation, persistence and consistent in your business is almost 100% guaranteed (10:21)
• How a virtually undetectable issue in your website's performance is certain to kill your conversions this second -- and how to make use of one of Walt's closely-guarded entrepreneurial secrets to get it fixed quickly (30:37)
• An espionage technique Disney effectively "manipulates" kids into upselling their parents to go to Disney themed parks. Additionally, learn how you can use this devious tactic ethically to make it easier for you to sell your online courses (29:13)
• The most serious mistake that Disney's new CEO is making could cause Walt lying in his grave -- learn how to avoid making mistakes during the recession (33:18)
• A successful online business. The answer is simple... Follow this and you'll probably to be interviewed on podcasts. Do not and you'll most likely remain in the struggle (37:47)
• The M_______ test. A brain-dead simple way to test if the topic you're teaching is a great choice for a membership website (Plus it's a much easier method to locate a virtually unlimited number of interesting topics and killer content ideas you CAN build a website on) (39:33)
• The insidious trap almost all entrepreneurs get caught in that leads them to be in a constant state of struggle and often over a long period of time and many never figure it out (This could be holding you back right today) And an easy way to stay out of this. (10:43)
• "I________ kills entrepreneurs". An important lesson to learn from the outbreak and ways to defeat the number one entrepreneurial "killer". (16:37)
• A lesson that all membership sites needs to learn from the theme parks of Walt Disney. It really is the differentiator between a website that slows down and eventually dies regardless of what other strategies is tried and one that grows and expands almost instantly (25:32)
• The "Kodak" Test. The color and even the pavement in the theme parks is rigorously tested to subconsciously lure you in -- and how to use this same principle for your websites, courses as well as memberships to improve the sales (26:43)
• What is the way that Disney uses "fake scents" to entice parents into its theme parks. Disney actually invented a device to do this and Andrew shows how you can take the idea and incorporate it to online courses and memberships in an authentic way to boost conversions. (29:36)

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