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Page Landings for Courses: What You Need for Better Conversion

Apr 13, 2024

Online learning is a big business. The ease of access and convenience offered by remote learning means that increasing numbers of people are choosing the option as a method to enhance their knowledge. If it's an employee training program or someone who is looking to improve their technique, these classes have gained immense popularity.

What ever the reason and whatever the course the landing pages for courses have to be in good shape. Let's look at what an effective landing page ought to be doing, and the best ways to include in yours to get the best effect. Okay, let's begin learning.

Skip ahead:

What can the landing page's purpose?

Course landing pages are something like windows in shops. What do they need to contain. Firstly, it has to look attractive. Pleasing color combinations and thoughtful arrangement so that the items are harmoniously distributed is a significant impact on the eyes of the consumer.

The third is a feeling of storytelling, providing usage context for the products that are displayed or teasers, giving hints at the beauty of what's inside. These can be extremely effective.

So that's shop windows. However, there are, landing pages, too. They're basically similar. The casual internet surfer just clicking in is much more likely to have the attention of an ad that employs methods similar to these.

There's a major difference in brick-and-mortar shoppers who pass by stores and online users.

What is the way that a customer will access your website in the first place Most likely, due to your SEO strategy to lure them in. Or perhaps you went to the effort of utilizing an appealing domain extension (like buying the .ai domain for artificial intelligence course landing pages).

In contrast to the pedestrian walking by, your site visitor may already be inclined to find out more information about what you offer. So, once they're in the vicinity, course websites have one primary purpose: to encourage that already interested person to go on the next stage.

In the case of page landing pages for courses, the second step is signing to an online course. Therefore, the website's landing page should push users towards taking this next step. Through breaking down these three strategies we've been talking about into small but important aspects, we can do this.

Great headline

You need a hero section and headlines that have the power of drama as well as providing enough detail to provide an idea of the essence about what that you're offering. It also needs to use language that will resonate with your intended audience (this factor has to continue throughout your whole design: it is essential to design a landing page that will chime with your chosen customer).

Here's an amazing example.

Screenshot from liveoffyourpassion.com

It's large, bold, and it's descriptive. It emphasizes the keyword passion. This will greatly influence those that visit the website while they should be doing their boring job, and often pondering alternative and more fulfilling ways of making a living.

It's a headline that works since it focuses on the outcome. It's like a wormhole that takes you from a universe where things are slightly boring to an altogether different part where thrills and joy can be expected.

How do we get there? This is where the subtitle plays a role.

Subtitling helpful

The headline is focussed on the effects. Now comes the information that gives more of a description of the course that you're providing. In the example above, it says 'It's an easy step-by-step guide to find and do things you're passionate about, with a guarantee'. It doesn't have to have masses of detail. It just needs to flesh out the headline just enough so that the user knows exactly the subject matter of the site's content is.

Another example works because it gives the reader an idea of what is the purpose behind the website is without giving the details too deeply. (Although the truth is, it could be less rambling. )

Screenshot from fitnessblender.com

In fact, this kind of subtitling is crucial in all aspects, not only for landing pages. This is what makes the product page work. There must be a bridge from the headline to the actual product text, no matter what it is offering, between a prediction manual and a predictive dialer. Subtitling is the way to do this.

Detailed description

So, the visitor is eager to find out more. It's the time to go deep about what it is that your course is all about. Note - we're saying"level of detail". How much information will be determined a great deal by your target demographic.

If you're hoping to communicate to experts in search of fast answers to any problem they're facing, it is essential to be swift about introducing them to the information you provide. Make use of bullet points and simple words to explain the exact information you provide with no effort on anyone's time.

Or, if your demographic is likely to have a little more time to devote to reading, then go a little more detailed. But, even with the largest portion of your population who enjoys leisure do not go overboard with the details and you'll be able to put people off through overwhelming them with details. Remember that you can always put the fine print down on subsequent pages. The landing page is all about broad strokes.

As an example, suppose you've developed a great online 'Cooking for Beginners' course. In your description for the course, you'll obviously of course want to discuss the way your program provides amazing tutorials and tips, but it's also important to emphasize what someone will gain by taking the course, like, the ability to make 7 easy and inexpensive meals and basic cooking and storage methods.

This is a great way of not just demonstrating what the instructor is skilled at, but also detailing the subjects which the class will be covering. This can be a way of proving how the product can improve lives without going into unnecessary detail about construction and provenance, and so on.

Design elements

We've been focused on focusing primarily on the words. As important as the wording is the appearance and feel of the webpage. Just like the design components in the window of the shop it is essential to include an element of aesthetics for the site to achieve maximum result. Let's look at this in more detail.

  Font  

Distinctiveness and clarity are the key words in this case. A font can have a dramatic impact but be impossible to read.

Think carefully about the image you're trying to convey. Is it sober authority? The simple typeface like Helvetica or similar is an area to think about. If the issue is financial, for instance, such as a course to boost your skills in generating leads for insurance, then you want a reassuringly solid font devoid any gaudy embellishments.

However, if your course has more to do with craft and arts, a font that simulates needlepoint is a great option.

Don't neglect the power of choosing a specific word or phrase in another style to create a more powerful impact.

Screenshot from kimgarst.com

This is an excellent splash of bold handwriting red. It's the corporate color, which has echoes in the logo, CTA boxes, and Ms. Garst's glasses as well as her top. For a moment, you might be thinking to yourself it's a financial website. So why shouldn't the focus be on an authoritative, heavy font?

Very well identified. This site is a bit of an exception as the designer is thinking about the target customers: people that might be interested in money-making online but who do not necessarily fit into the big world of online gaming. In these cases, enjoyment and approachability are the main characteristics of the course to promote. Therefore, it is the importance of understanding and speaking to your demographic throughout the site's pages.

  Colors  

The discussion has already touched on the power a striking application of red has. The color is certainly crucial for catching an eye and being persuasive. There's a myriad of traits that colors are designed to convey in the field of marketing however, we're not able to cover all of it on this page.

It's enough to say that colors is potent. However, be careful not to do it too much. The color of your choice is based on context. The red above isn't as attractive against a brown background, for instance. That's why we're going to talk about another factor. Make sure you have enough white space. It's the canvas that lets your image make a statement.

CTA

Image from wordsream.com

But (and it's true for all the design of landing pages) don't sacrifice the clarity of your message for cute. If you've come up a turn of phrase that makes you want to give yourself a rose for breathtaking wit but which other people struggle to understand, then you'd be better off keeping it in your journal. This is true no matter what area your course pages cover, from mastering macrame to mainframe modernization.

Page lift-off landing

The field of web design is truly a massive field to understand over and landing pages are so crucial that they make up a huge area. I hope we've given you enough of an idea to begin designing your course's landing pages all that they can be.

If you're not sure, keep your eyes on two factors: credibility and clarity. Your landing page should be memorable, however it also needs to be clear. If you blend both of these and your landing pages for courses are bound to get a lot of attention.

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