one of the top 10 Creators on Mina Irfan, simplifies her Company Using TCommerce
Find out about how TCommerce helps Mina save time and simplify her company.
Mina Irfan founded Universe Guru and has been giving classes regarding spiritual and lifestyle advice through ever since. Mina was among the top 10 Creators in 2021 and this despite having the help of a tiny team, and using a couple of platforms to manage the business. Based on the successes she's experienced, Mina wants to share her advice for creating a profitable and sustainable company.
Find out more about Mina's suggestions for creating an enterprise that is scalable and taking away actionable strategies that you can apply to your own.
Mina's 4 tips to build and grow an effective business
Mina has begun to establish her own brand by launching a Youtube channel eleven years ago where she focused on giving the advice of a spiritual or life coach, before transforming to become an expert in life coaching. Soon after, Mina launched her first course on under the name Universe Guru. Being someone who has experienced personal childhood trauma, she aims to assist others in healing through her work.
A course creator and business owner for over 3 years, Mina has distilled down four tricks she's learned through time that can help you scale your company.
1. Simplify your tools and integrations
The primary learnings Mina has learned over the past 3 years is how important it is to have a simple, but powerful toolset.
Mina was a victim of fate, having learned this the hard way. When she began her journey as a Course Creator Mina played around with various systems to aid her business in growing. One of her mentors strongly recommended using a third-party tool to design her sales page. She purchased the platform and invested many hours and dollars in getting it up and running--even hiring extra staff for the page professionally designed.
However, the tool was not effective and sales didn't grow as expected. On top of that, her students complained that the sales site was difficult to navigate, as well as they became confused about where the purchase button was. Mina had to deal with technical issues when integrating the system that required a significant amount of time and effort to resolve.
Mina advises Creators make business operations easy and low-cost by the use of two essential integrations. That way there are no complexities, funnels that are confusing, or tons of moving parts that can fail.
Do you want to know what her most essential tools are to run her business? The following are the top three tools she uses:
- Mina uses Youtube to generate leads organically. She holds YouTube live sessions and posts valuable video content with them all directing to the sale page, where customers can buy her course.
- Her other tool is Zoom to hold live coaching sessions for her students.
2. Make sales more profitable by offering discounts and incentives
Sales fluctuate and vary based on a variety of external influences which Mina is not in control of. Yet, she has the ability to increase sales, even in slower period or times of busy at home when she doesn't have time to develop new content.
Mina suggests giving discounts or incentives in your merchandise to your students. Discounts could draw students who are cost sensitive or do not have the ability to pay off the entire amount at once.
Here are some effective ways that Mina offers discounts and incentives:
- Develop flash sales that are time-based. This creates urgency and students tend to buy multiple courses. This works the best when the offer is linked with a holiday or a significant day to you such as New Year, Black Friday or the day of your course's anniversary or anniversary, etc.
- Discount a product when you offer it as Order Bump (Order Bumps offer upsells that are incorporated within the checkout so which students can apply to their order with one click. You can offer the second course for sale at a reduced price. Your student will be able to see the strikethrough price and be aware that if they purchase the second course immediately, they'll get a discount. The Order Bump
- You can create course bundles for sale at discounted prices. The reduced price allows students to take on more courses at once as well as to increase the value of an order. Mina has a variety of bundles that cater to different needs, like the University Bundle.
3. Create an exclusive level on your products
On the contrary side of discounted prices, Mina recommends that offering greater access and exclusivity to your offerings is an excellent method to grow your business. Some students would rather pay extra cost for an all-inclusive VIP experience. They're looking for greater attention and time from you and it is important to take advantage of that.
Mina has VIP packages available for certain of her classes, like her Rich Babe Mastermind in Hawaii. The course was originally 2 days, however Mina also added a day to have a private dinner with her for an extra cost. Mina explained that those who choose the VIP experience generally stay for longer giving her a boost in terms of revenue.
4. Build a sustainable business model using TCommerce
The best advice Mina offers to Creators is to build an enterprise that can last. One-time sales are great however they aren't sustainable, and there is an ongoing effort to continue to draw customers. The most viable business strategy is to build recurring revenue through selling items that are based on regular payments, or subscriptions.
- The first step is to attract customers that will purchase a subscription-based service and establish a long-lasting connection with them. Mina is able to do this by engaging in a genuine manner, being attentive and genuinely caring for her students.
The most popular subscription-based services that Creator offers are members' access to a group and monthly subscription courses, and on-going coaching sessions.
4 Reasons the reason Mina is a fan of TCommerce
1) Simpler business: Through the use of TCommerce Mina is able to streamline her operations. is the platform that hosts her education website, payment processor and sales page, meaning it is the sole platform she requires, thereby simplifying the entire process.
2) A greater focus on teaching and creation: Mina saves time since she does not have to oversee a third-party tool, and she doesn't need to hire extra staff or teach them how to use multiple platforms.
Mina is also able to save money due to paying for other third-party applications.
In addition to the additional money as well as time, Mina can focus all her efforts on developing courses, supporting her students, and refining or conceiving of fresh course content with as little interference as possible.
3) Top-of-the-line support team Support staff of Thinkfic is helpful and accessible. If Mina encounters issues with payment The team is available to assist in solving them. She also loves the fact that one support team can solve every issue she faces.
Mina is thrilled that all profits from TCommerce can be reinvested into further developing and developing the product. She feels confident that the product has been designed to meet her requirements as a creator.
4) Access exclusive to selling tools: If you didn't know, having a TCommerce account TCommerce allows you to access selling tools! It includes Order Bumps as well as payments via wallets (Apple Pay as well as Google Pay), and the ability to collect the student's location at checkout.
Mina advises that businesses with a shortage of time must definitely switch into TCommerce. TCommerce helped to cut down on time spent handling sales and payments, as well as gave her time to focus on what mattered most: creating course content and supporting her students.
It takes just five minutes to setup TCommerce!
Get set up in moments with TCommerce. After that, you can access our suite of integrated payment processors software, bookkeeping, and powerful selling tools for free, like Bumps for Orders, Check-Out Bumps and check-out features.
Do you need help setting it up? Check out our step-by-step instructions here.