News: Japan Enacts Regulatory Law to target Apple and Google Smartphone Dominance in the Marketplace -

Jun 28, 2024

Japan is now the latest nation to pass a law targeting companies such as Apple Inc. and Google LLC from limiting third-party companies that want to market and distribute their own apps on Google as well as Apple devices.

As per Kyodo News, "The legislation will bar the makers of the Apple's iOS as well as Google's Android smartphones operating systems, stores for apps as well as payment systems from hindering the sale of apps and services that directly compete against the native platforms." This will keep the providers of platforms out of "gatekeeping" as well as causing more competition between their own applications and those of other platforms.

While Japan's existing antimonopoly law penalizes 6 percent on profits earned through anticompetitive practices. The penalties in this new particular law amount to 20% on domestic revenues earned from services that are in violation of this law, increasing by 30% if illegal practices continue to exist.

The new law is expected to be in effect in 2025 The law, as Kyodo News points out is identical to one of most recent EU rules (presumably that of the Europe's Digital Markets Act).

Kyodo News also reports that both Apple and Google have issued announcements concerning their continuing involvement in partnership with Japanese regulators.

A previous article in Kyodo News regarding the regulation which was passed first by Japan's Cabinet described its approval of the regulation as "a move to challenge the duopoly exerted by the industry majors Apple Inc. as well as Google LLC," and said that the regulation demonstrates the Japanese government's desire to align with the EU by enacting further laws "of Big Tech firms such as Apple, Google and Inc., which have come to exert an enormous influence on digital services around the world."


Katie Stephan

Katie Stephan   Katie Stephan is the Senior Content Strategist for . Besides her extensive marketing experience, she has acquired an MFA in nonfiction creative writing and has been a part of her communities in the area by teaching writing at the college level.