Mobile Marketing in eCommerce - Convert, Engage and Capture Convert

Mobile marketing differs from traditional eCommerce due to the mobile device that users use for navigation and to use your online store. It's well known by now that your site must be designed to work with mobile devices. Marketing on mobile is efficient but it goes beyond this.

Here's why:

Mobile users need and desire something unlike what they prefer or need on a desktop or laptop.

Your mobile-based marketing needs to utilize certain methods and tools that are specifically effective for phones. There's a variety of them and we'll discuss some within a moment. To provide you with an ideaof what to include, your mobile marketing strategies must include email marketing, social media marketing and SMS -- anything you can use by smartphones.

In terms of the business of eCommerce Mobile customers account for about 40 percent of revenues. This is more than $350 billion and will likely increase in the coming years. Everyday, users are spending hours looking at their phones since unlike computers, phones are everywhere with them.

There are seven elements of mobile-based advertising that could be used to bring customers to your business:

1. Make use of email newsletters, automated and automation

The emails you send out specifically designed for smartphones as responsive layouts match the technology. It's a reliable way to stay in touch with your customers and leads and keep them updated, deliver valuable content and pertinent offers that meet their needs, and make your customers feel valued.

Additionally, 68% of emails are read on smartphones, as for many, it's easier to access messages on smartphones.

Incorporating email automation in the mix, you can strengthen the bond between your customers and you without having to spend additional time on it.

When someone completes an application, purchases the item, asks a question, abandons a cart, or takes an action on your store, you're able to send automated emails to immediately respond. Examples include welcoming emails, onboarding software and special offers, abandoned cart emails, as well as a range of other emails.

If you're only sending email announcements, emails and other types of email that means you're missing an excellent opportunity to keep customers on mobile in touch and engaged. Why? It's because even when customers sit in the school pick-up line at the barbershop or are on the subway they can still check your emails, and even purchase your merchandise. This is about getting them there.

MailPoet lets store owners make effective email newsletters along with automated emails. Its editor will ensure that your email messages look stunning on all kinds of devices and dimensions. Need to speed up your email? Use pre-designed templates to meet a wide range of scenarios in eCommerce. Learn what MailPoet can help improve your marketing efforts through using mobile devices to send emails.

2. Make videos for marketing and advertising

For smartphones, video is the king. Reading lengthy text on smartphones won't look as appealing like watching a video.

Videos can be uploaded to social networks , and make use of them for directing existing followers to your shop or advertise your video on platforms such as YouTube in order to gain new followers.

In addition, embedding videos onto your own site can turn viewers who browse into paid customers. How? Videos can be used to describe the functions of your product or to show you how to make use of the item. You can share customer testimonials that show just how helpful the products are. Or you can share behind-the-scenes images that show off your incredible staff or environmentally friendly items.

That's the fastest video you'll ever make and it looks stunning when you view it on smartphones.

3. Optimize for voice search

It's an exclusive feature in mobile-based marketing. With no desk, it's significantly simpler to communicate through the phone instead of typing it. The use of voice search is now extremely popular, and thanks to tools such as Siri and Alexa becoming a routine element to the lives of millions.

It affects the type of content and blogs that you write for a number of reasons.

In the beginning, users tend to make use of voice search to respond to straightforward questions or to search for the most basic facts. Therefore, it is a good idea for linking people to blogs offering this type of data.

Therefore, it is possible to change the titles of some of your pages, or create new ones, that are based on the long-tail conversationsal-style queries users typically ask when using voice search.

It could be beneficial to provide some FAQs on some of your pages that relate to the content on the page. You can also include questions in more of the subheadings H2 and H3.

As an example, a bookstore might offer a book that is a question someone might ask such as "What are the top books for first-time parents?" Then, they will provide an overview of the five top-selling choices.

4. Create display ads

Banner ads tend to not perform well on desktops because they're lost among the different content of the page. However, with smaller screens on smartphones, your ads could garner much greater attention.

In either case, you could make display ads that are targeted at people as they use social media sites or playing their favorite mobile games. These work great to re-market visitors to your website or, when targeted correctly help you find prospective clients.

     Learn details about the process of creating an ad display campaign.

5. Make use of social media

What is the majority of people's time on their phones for at least 3 or 4 hours every throughout the day? Many of them spend quite much of their time on social networks.

Do you make posts on websites where your ideal audience will be?

It's a great platform to advertise video content, sales and blog posts, practical solutions to problems, as well as other content that can be shared. You can think about adding humor like memes or humorous GIF animations, as long as you feel that it's right for the occasion.

This isn't just about growing sales and getting new clients to your company, it's also an excellent way to connect with your existing clients to keep at the forefront, increase the value of your company's brand and collect feedback that will shape the future direction of your business.

6. Use AMP for your blog posts

What's the most significant obstacle to mobile-friendly marketing that is effective for eCommerce? Page load speed. Why? Because mobiles are all about ease of use. It's convenient and it's fast.

Mobile-optimized pages often falter here. A few pages take more than three seconds to load this is roughly the length of time users are willing to sit for.

That's right, in other words, the more time the pages need to be loaded, the more active visitors you'll lose. This is particularly true of mobile phones.

The project AMP project -- which stands for 'accelerated mobile pages' -- lets you set up your blog's homepage along with other websites so that the pages load more quickly for mobile devices.

The average load speed of AMP-style websites is just under 1 second. This is fast, about four times faster than typical mobile sites.

Pages with AMP offer a simpler to use, and more pleasant experience for users. Scrolling is more seamless and pages load quicker. It's not like loading in dull chunks, one part at each at a time. This also improves the SEO of your site since page load speed is a ranking factor with Google.

It's good to know that you don't need to pay thousands for an expert programmer who will assist you. The plugin is an AMP plugin that works with WordPress and helps in converting your site's pages to the style you prefer. Learn more about it. AMP plugin.

7. Utilize SMS-based to market your company

SMS marketing works extremely well on mobile devices since nearly everybody reads and reads texts.

While there are a variety of texts you can communicate via text message, simply sending useful automated messages to your customers can be greatly loved by your clients.

You could, for instance sending a text message anytime your client's status for an order modified. Customers could get an email stating the order has been placed in the process of being held and then that their order is completed, their money was refunded, or the delivery has been made and so on. Be aware that, like other techniques for marketing such as emails it is necessary to get the permission of your customers before reaching them through text messages.

Track your mobile marketing stats

You can however move to the next stage and look at mobile-specific stats by using Google Analytics. Monitor individual ads as well as how your visitors navigate through your pages, understand the pages which cause them to quit or go elsewhere, and keep track of the money different ads and other traffic sources have been able to contribute to.

Be sure to be Mobile first.

You may already be employing various mobile marketing techniques. If yes, this post is an excellent opportunity to continue using these. If you're not doing or slowing down on specific things like video, social media, or SMS, you should examine the priorities in order to attract, engage with the right people, and to convert more prospects and customers that visit your site on their smartphones.

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