Mobile Marketing in eCommerce - Convert, Engage, and Capture Convert
Mobile marketing is different from traditional eCommerce marketing due to the device customers are using to find and access your store online. We're all aware that your website should be mobile optimized. But effective mobile marketing extends beyond that.
Here's why:
Mobile users should expect to experience a completely different experience from those who could get or want on a desktop or laptop.
So, your mobile-based marketing should make use of certain tools and techniques that are especially effective on smartphones. There are a number of them, and we'll discuss some within a moment. However, to give you an idea, the strategies you employ for mobile marketing will include email marketing SMS, and social media -- anything that can be accessed and used with the smartphone.
With regards to eCommerce, mobile purchasers comprise about 40 percent of all sales. It's more than $350 billion which is predicted to rise in the coming years. People spend hours every day gazing at their phones since unlike computers, smartphones carry them around everywhere.
There are seven elements of mobile marketing you can use to draw customers to your store:
1. Make use of email newsletters and automatization
Newsletters sent via email are especially suited to smartphones due to their responsive layouts that will perfectly fit with the tech. They are a good means to remain in contact with your leads and clients and keep them updated with valuable information, provide them with pertinent promotions, meet their requirements, and make them feel special.
Plus, 68% of emails are opened on smartphones, as the majority of people find it more convenient.
Incorporating email automation in the mix, you'll deepen the connection to your customers, without spending longer on it.
Every time someone fills in the form, purchases an item, has an inquiry, leaves a cart or does another step on your store, you can create automated email notifications to immediately reply. Examples include welcome emails, onboarding programs, special offers and abandoned cart emails and many other communications.
If you're not sending out email messages, such as newsletters and emails You're missing an excellent possibility to keep customers on mobile actively engaged. Why? Because even if your customers wait in the school's pickup line, sitting at the barber shop, or commuting on the subway They can still read your emails and purchase your items. It's all about meeting the customers wherever they may be.
MailPoet empowers store owners to create effective email newsletters and automates. Its editor will ensure that your email messages look stunning on devices of all types and sizes. Short on time? Utilize pre-designed templates to meet a wide range of scenarios in eCommerce. See what MailPoet can help improve the effectiveness of your mobile marketing campaigns using the use of email.
2. Video marketing and advertisements can be created.
In the world of smartphones, video is king. Text on phones that is long is likely to never be the same as watching a video.
You can put videos on social networks and utilize the platform to bring your existing customers to your shop or advertise your content on platforms such as YouTube in order to gain new followers.
In addition, embedding videos onto your own site can turn viewers who browse into paid customers. How? Video clips can explain the features of your product and show the use of the product. Customers can leave testimonials which show how useful the products are. You can also share behind-the-scenes designs that show off your impressive team , or even eco-friendly products.
It's the quickest video you'll ever make and it looks stunning when viewed on mobile devices.
3. Optimize for voice search
It's a unique feature of marketing via mobile. When you're not in front of a desk and you're not at a desk, it's far easier to talk to a phone than to type on it. The use of voice search is now quite popular, and with devices like Siri and Alexa it's a element in the lives of millions.
The type of blog and content pages you produce, for several reasons.
In the beginning, most people make use of voice search to answer straightforward questions, and for finding the most basic facts. So, it works well to link people with blogs with this type of information.
Therefore, it is possible to retitle certain pages or create new ones, in line with the long-tail conversationsal-style questions that people typically use with voice search.
It could be beneficial to include several FAQs on each of your websites that relate to the information on the page. You could also use questions within the H2 and H3 subheadings.
A bookstore, for instance, could include a heading that is the kind of question that someone could ask for example "What are the most recommended books to get first time parents?" -- followed by a list of the five most popular choices.
4. Create display ads
Banner ads tend to not work well on desktops because they are lost in the other content on the web page. However, with the smaller screen size for mobile devices, your ads may get more attention.
In either case, you could make display ads that focus them on people as they use social media sites or play their favourite games on mobile. These are ideal for remarketing to previous site visitors or, when targeted correctly, helping in identifying new clients.
Learn more about creating the perfect display advertising campaign.
5. Utilize social media to your advantage
What are people using their phones for at least three or four hours each all day? Many are spending quite a bit of that time using social media.
Do you post on the platforms where your viewers are most likely to be?
It's a fantastic place to share videos, special offers and blog articles, useful strategies for problem solving, and any other sharable content. Consider including humor, such as memes and hilarious GIF animations, when appropriate.
Social media doesn't only focus on pushing sales to new people It's also a excellent way to engage with your current audience in order to keep your brand at the forefront of their minds, increase your brand's value and collect feedback that will help shape the future direction of your brand.
6. Use AMP for your blog posts
What's a major hindrance in implementing effective mobile marketing strategies for eCommerce? Page load speed. Why? because mobiles are focused on the convenience. Convenience means fast.
The mobile-optimized websites often fail here. Some pages can take more than 3 seconds to load, which is about how long the average user is willing to sit for.
In other words that the longer your websites take to load, the less active visitors you'll be losing. Especially on mobile devices.
The AMP project -- that stands for 'accelerated mobile pages' -- provides a way to structure your blog pages and other pages so they load faster on mobile devices.
The speed of loading of AMP-style websites is just under one second. That's fast -- about four times faster than standard mobile pages.
AMP pages offer smoother and less unwieldy experience. It's easier to scroll and pages load faster. They don't load in a clunky fashion, one part at a time. It also helps boost your SEO since the speed at which pages load is a ranking factor with Google.
It's a good thing that you may not have to shell out thousands of dollars for an expert developer who can help you. The plugin is an AMP plugin available for WordPress that helps you transform your site's pages to this format. Discover more about this AMP plugin.
7. Utilize SMS-based to market your business
SMS marketing functions extremely well for mobile phones since pretty everybody reads and opens text messages.
Although there is a wide range of marketing messages you can send via text, even simply sending useful automating customer service texts could be a huge hit with your customers.
For example, you could make a text notification any time a customer's order status changes. It could inform them that they're waiting on their order, their order is being completed, their money is being refunded, the order has shipped, etc. Remember that, just like other techniques for marketing like emails, you'll need to receive customers' permission before reaching through text messages.
Track your mobile marketing stats
But you can take things to the next level and see mobile-specific statistics using Google Analytics. Track individual ad campaigns, see how users flow across your website webpages, determine the pages that cause them to leave or leave, and also track the exact revenue various advertising campaigns and sources of traffic are responsible for.
Make sure you are of your mobile first.
There is a chance that you're already making use of a few of these methods for marketing via mobile. If you are using them, here's a great reminder to continue using these. But if you're missing or failing to implement things like social media, video or SMS, you should take some time to focus so you can attract, engage, and convert to more leads and customers that discover your business on mobile devices.