Mobile Marketing in eCommerce : Connect, Capture and Convert

The distinction between mobile marketing and conventional eCommerce marketing due to the smartphone that customers utilize to navigate and browse your online store. The fact is that your site must be built for mobile-friendly use. However, effective mobile marketing goes far more than just that.

Here's why:

Mobile users require and want an experience that is different from what they would need or expect when using a laptop or desktop.

It means that your mobile marketing needs to utilize certain strategies and devices that perform well on phones. There are a number of them, and we'll discuss them in a bit. To help you understand what to include, your strategies around mobile marketing will need to include email marketing social media, SMS all of which are a possibility and available via mobile phones.

In the eCommerce industry mobile shoppers account for approximately 40 percent of total revenue. It's more than $350 billion and it's likely to increase in the near future. Every day, people are glued to their smartphones because, unlike computers, phones carry their phones everywhere.

Seven mobile marketing aspects which you can use to draw customers into your shop:

1. Utilize email newsletters, automation and automated

The email newsletter is particularly designed for smartphones because of the responsive design that is capable of adapting to current technologies. This is a great method to keep in contact with leads and your customers to keep them up-to-date with relevant content and relevant offers that satisfy the needs of their customers, and also make your clients feel valued.

In addition, 68% of emails are read using mobile devices because, there are many who find smartphones to be more convenient to access emails on phones.

Incorporating automation for emails in your marketing mix it will strengthen the connections with your customers without having to spend more time in it.

Each time a person fills out a form, buys something, makes an inquiry, exits from an item in a shopping cart, or does actions on your shop, you are able to set up automatic emails that immediately reply. A few examples include welcome messages, onboarding emails and special promotions email for abandoned carts, and numerous other emails.

If you're not sending email mailers, newsletters, and other forms of emails There's a great opportunity to keep your mobile customers actively active. Why? Because even if your clients wait in the line for school pickup at the barbershop, or taking the subway to work, they can check your emails and purchase your products. The key is meeting your customers where they are.

MailPoet lets store owners make effective email newsletters as well as automated emails. The editor ensures that the email you send out looks stunning on all sizes and devices. Do you want to speed up the delivery of your email? Utilize pre-designed templates to meet various eCommerce situations. Find out the ways MailPoet will help improve the efficiency of your mobile marketing campaigns by using the email.

2. Video marketing and advertisements can be created.

In the age of smartphones, videos are the king. Reading long texts on phones won't be nearly the same as watching a video.

It is possible to post videos on social networks and then use them to guide current customers to your online store or advertise your content via platforms like YouTube to draw new customers.

And embedding videos on your site can turn visitors who visit your site into paying customers. How? Videos can be used to present the benefits of your product or demonstrate the usage of it. Your customers can write testimonials that illustrate how beneficial your product can be. You can also showcase behind-the-scenes design which showcase your outstanding employees or eco-friendly products.

It's the quickest video you'll ever make and is stunning to view through mobile devices.

3. Optimize for voice search

This is a particular case of mobile marketing. In the absence of a desk or desk at all, it's considerably more simple to communicate with phones than type in it. The use of voice search is now highly popular thanks to gadgets such as Siri and Alexa are becoming an everyday feature in the lives of millions.

This affects the kind of blogs and pages that you make, as a result of a variety of reasons.

The first time, the majority of users use voice search to answer straightforward questions, and to locate simple information. This is why it's a good way to link people who blog using this kind of information.

Thus, you may want to change the titles of the pages you have, or create new ones, that are based on the long-tail conversationsal-style queries people tend to use with voice search.

It may be useful to include a few FAQs on your other websites which are related to your website's content page. In addition, you can include FAQs within the H2 and H3 subheadings.

A bookstore, for instance, might include an enquiry such as "What are the best books for new parents?" -- followed by an overview of five most popular choices.

4. Create display ads

The banner ads don't work on desktops as they're often lost amid other content that is displayed on the page. However, with the smaller screen sizes on mobile devices, advertisements on display could draw more interest.

If you want to it is possible to create displays that concentrate on people as they use social media or play their preferred game on mobile. These are ideal for remarketing previous users , or, if focused correctly, can assist in helping locate potential customers.

     Learn more about creating an effective display advertisement campaign.

5. Utilize social media to your advantage

What do people spend their time on their mobiles for three or four hours each week? Most people spend much of their time using social media.

Are you a blogger on websites where your intended audience is more likely

It's a fantastic place to share videos, promotions, blog posts, helpful solutions for problems and other material that could be used to share information. You can think about adding some humor including memes, or funny GIF animations, when that it's suitable.

This isn't just about increasing sales and introducing potential customers to your business, but it's also a great way to interact with your current clients to keep your brand prominent, promote the value of your brand , and gather comments that determine the direction of your company.

6. Use AMP for your blog posts

What's the biggest hurdle in mobile-friendly marketing efficient in eCommerce? Page load speed. Why? because mobiles are about speed and convenience. It's about speed and convenience.

The mobile-optimized websites often falter in this regard. A lot of pages require more than three seconds for to load. This is about how long the average person is prepared to wait for.

In other words, the longer your websites take time to render, the more visitors you'll be losing. Particularly on mobile devices.

The project AMP project, which refers to 'accelerated mobile' is a method of structuring your blog's pages as well as other sites to help them more responsive on mobile devices.

The load time for AMP-style pages is under one second. This is quite fast. It's about four times faster than normal mobile sites.

Pages with AMP offer a more smooth, less clunky experience. The scrolling experience is smoother and pages aren't loaded in annoying chunks in a single moment. Additionally, this will improve the page's SEO since loading speed is a crucial ranking factor in Google.

The best news is that you do not need to pay thousands for an expert developer who can help you. There is a possibility of using an AMP plugin compatible with WordPress that helps you transform the pages on your website to this style. Learn more about it. AMP plugin.

7. Utilize SMS in marketing

Marketing via SMS is highly efficient on mobile devices since almost everyone reads and view texts.

While there's a broad selection of advertising messages that to send out via text however, simple automated customer service texts will be highly appreciated by customers.

It is possible to, for example sending an SMS message every time a client's purchase status is changed. The customer could receive a message saying that their order was placed on hold and that the order is completed, their money was refunded, or their purchase has shipped, etc. Keep in mind that, as with other marketing methods, like messages, you'll need get permission from customers prior to reaching out via text.

Track your mobile marketing stats

However, you could take it further and view mobile-specific data through Google Analytics. Follow individual ads campaigns, examine how your visitors navigate the website's pages. You can also determine the websites that lead visitors to leave or abandon, and also track exactly the amount of revenue that different advertisements as well as traffic sources been able to contribute to.

Make sure to think mobile first.

There is a good chance that you are already employing a variety of these techniques to market your business via mobile. If yes, this is a good reminder to carry on doing it. But, if you're slow or failing to take action on things like social media, video or SMS, it's decision to shift your focus on how to attract the attention of, interact with and convert more customers as well as leads who find your brand on mobile devices.

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