Mobile Marketing in eCommerce: Connect, Capture, and Convert

Mobile marketing is different from conventional eCommerce marketing due to the mobile devices used by customers to browse and use your online store. It is generally accepted that your website must be optimized for mobile use. Mobile marketing is effective but goes far to go beyond.

Here's why:

Users who are mobile need to experience a completely different experience from those who could get or want to purchase a desktop or laptop.

Your mobile-based marketing should take advantage of specific techniques and tools that are especially effective with phones. We'll discuss some of them later. To give you an ideaof what to expect, the strategies you employ for mobile marketing should include email marketing as well as social media, SMS and anything else which can be utilized and accessible via the phone.

Concerning eCommerce, mobile buyers represent around 40% of all retail sales. More than $350 billion and it is expected to increase in the coming years. Each day, users spend hours gazing at their smartphones because unlike computers, smartphones take with them wherever they go.

There are seven aspects of mobile marketing that you could use to draw customers into your shop

1. Make use of email newsletters and automatization

Email newsletters are especially suited to smartphones since responsive design will fit with the tech. It's an effective method to stay in touch with leads and customers, keep them informed with relevant content and relevant promotions that to meet the requirements of your customers and leads as well as make them feel special.

Furthermore, 68% of emails are read on mobile devicesbecause, for many users, this is more convenient.

And by incorporating automated email into your workflow to improve the relationship with your customers , you will not have to invest longer on it.

When someone completes the form, purchases the item, submits an enquiry, abandons a cart, or takes another action in your shop, you'll be able to create automated email notifications that respond instantly. A few examples include welcoming emails, onboarding and welcome programs and special offers as well as abandoned cart emails, as well as a range of other emails.

If you're not distributing mailers, for example, email newsletters, then you're missing out on a simple chance to keep your mobile users engaged and active. Why? since even if your customers sit in the school's drop-off line, or in the barbershop or on the subway to travel, they are able to browse your mail and even purchase the items you offer. It's all about meeting them where they are.

MailPoet lets store owners make effective email newsletters and also automates. The editor makes sure that your email messages look amazing on all devices of different kinds and sizes. Are you running out of time? Utilize pre-designed templates for a variety of scenarios for eCommerce. Explore the different ways MailPoet will help increase the efficiency of your mobile marketing campaign using emails.

2. Create videos to promote marketing and advertising

In the case of phones, videos are top priority. The ability to read long text on smartphones will not be as good as watching a video.

Videos can be uploaded to platforms for social media and then use them to drive existing followers into your store or promote your video on platforms such as YouTube to draw new followers.

And embedding videos on your website could convert visitors who browse into paid customers. How? Videos are a great way to showcase the strengths of your product or show how you can make use of your product. Clients can write testimonials to show how useful your products can be. Additionally, you can share behind the scenes images which highlight the amazing staff or environmentally friendly materials.

That's the fastest video you'll ever record and they look amazing when played via mobile devices.

3. Optimize for voice search

This is an instance in mobile-based marketing. With no computer, it's much simpler to communicate over the phone instead of typing on it. The use of voice search is now quite popular and, thanks to the advent of devices such as Siri and Alexa becoming a standard feature to the lives of millions.

The type of blogs and pages that you build because of a range of causes.

In the beginning, most people make use of voice search to answer simple inquiries and find the most basic info. It is a great method to link people who have blogs with this type of data.

It is therefore possible to change the titles on your websites and even design new ones around the long-tail kind of queries which people usually use for voice searches.

It may be helpful to provide some FAQs on several of your websites that relate to the content of the page. Additionally, you could add FAQs to additional H2 and H3 subheadings.

As an example, a bookshop might have a title that could be a query that people might ask -- like "What are the top books for newly-weds?" This is followed by a list of the five top choices.

4. Create display ads

Adverts on banners typically don't do very effectively on desktops, as they can be lost amid other contents that is displayed on the page. With less screen space for mobile devices, the ads may get attention. interest.

In either case, you can create display advertisements and focus them on people as they browse social media or play their favourite games on mobile devices. These are ideal to re-market to past site visitors or, when properly directed, could help identify potential clients.

     Learn more information on how you can create an effective display advertisement campaign.

5. Leverage social media

What are people using their smartphones for? Between 3 and 4 hours each day? A lot of people are spending a large amount of time on social networks.

Do you post on platforms where your audience is more likely

It's a fantastic place to promote videos, special deals, blog posts helpful tips to solve problems, and other sharable content. Consider including humor like memes and funny GIF animations, when appropriate.

There's more to it than just growing sales or introducing new customers to your brand. It's also a excellent way to connect with your existing customers to stay at the forefront of their minds, enhance your brand's value, and collect feedback that will help decide the direction that will be taken for your company.

6. Use AMP for your blog posts

What's the greatest obstacle to effective mobile marketing in eCommerce? Page load speed. Why? because mobiles are mostly focused on speed and ease of use. Fast means convenient.

Mobile-optimized pages often fail in this respect. Many pages need more than three seconds for loading. This is what people would be willing to wait in line.

In other words that the longer your website is loading, the more engaged visitors and sales you'll perish. In particular, on mobile devices.

The AMP project -- that is an acronym for "accelerated mobile pages"gives you the opportunity to arrange your blog's website as well as other websites to load more quickly for mobile phones.

The average load speed for pages with AMP-like design is under one second. It's about four times faster than standard mobile sites.

The AMP pages offer an easier and more enjoyable experience. It's easier to scroll and pages aren't loaded with a heavy clunky style in a single piece at one moment. This will also boost your search engine optimization because speed with which your pages load is one of the primary factors which determine the rank of your website on Google.

The best news is that you do not need to shell out thousands of dollars for an experienced web developer who will assist you. It's possible to use an AMP plugin that works with WordPress which can assist you to transform your pages on your website into this format. Find out more information regarding this AMP plugin.

7. Make use of SMS-based marketing

SMS marketing is extremely effective on mobile devices because almost everyone reads and clicks on text messages.

There are many kinds of advertisements you could send via text messages. simple customer service automated messages will be a huge hit with your customers.

For instance, you could sending an SMS message when the status of a purchase is changed. The customer could receive a message saying that they're waiting for their order to be processed and that the order is processed, their payment has been reimbursed, and their order delivered, etc. Remember that, just like other methods of marketing, such as email you must get the permission of your customers prior to sending text messages.

Track your mobile marketing stats

You can however look further into mobile-specific stats through Google Analytics. Monitor individual campaigns to determine ad placement, see how users flow through your site pages, identify the sites that make users quit and monitor exactly how much revenue different ads and traffic sources generate.

Be sure to be Mobile first.

There's a good chance you're already making use of a number of these techniques for mobile marketing. If so then here's an excellent reminder to ensure that you're using them in the same way. If you're not getting it correct or fail to use things like video and social media, or even SMS, you should be sure to examine your priorities to get more attention, draw and connect with your customers and leads who browse your website on smartphones.

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