Mobile Marketing in eCommerce : Capture, Engage, & Convert

The mobile marketing approach is different from traditional eCommerce marketing due to the device customers are using to navigate and access your online store. It is generally accepted that your site should be mobile optimized. But, effective mobile marketing goes much further than this.

Here's why:

Users of mobile devices should be prepared to experience a completely distinct experience than those who would like or get working with a computer or desktop.

That means your mobile marketing must make use of certain tools and techniques that are especially effective for phones. In the next section, we will discuss some. But, in order to give you an ideaof what you should include in your mobile marketing plans, it can include marketing emails and social media. All of which can be accessed by using the smartphone.

As for the business of eCommerce, mobile customers represent about 40 percent of retail sales. That's over $350 billion, and this is expected to grow in the coming years. A typical person is spending long hours staring at their phone since unlike computers, phones can be carried everywhere.

Seven elements are part of mobile-based marketing that you can employ to win customers to your store

1. Make use of email newsletters, automated and automation

Email newsletters are particularly amenable to mobile phones because their designs are perfectly compatible with technological advancements. It's an effective way to stay in touch with your leads and clients to keep them up-to-date with valuable information, and provide relevant promotions that will meet their requirements, and help let them know that they are appreciated.

Additionally, 68% of emails are opened using smartphones, as most people find it easier to browse emails via smartphones.

Incorporating automation for emails in the mix and enhancing the relationships you have with your customers and not have to invest extra time and effort in this.

Every time someone fills in the form, buys the item, submits an enquiry, abandons an item in a shopping cart, or does another action on your website, you can create automatic email notifications that instantly reply. Some examples are greeting messages, onboarding sequences, promotions and abandoned cart emails as well as other messages.

In the event that you're not sending newsletters, emails or any other type of email You're missing a great possibility to keep customers on mobile actively engaged. Why? When your customers wait in line at the school's pickup line, at the barber shop, or even on the subway for a get to work, they will be able to access your email, or make purchases from your items. It's all about meeting the customers at their place of business.

MailPoet lets store owners make effective email newsletters as well as automations. The editor ensures that your emails look great across all devices and dimensions. Short on time? Use pre-designed templates to meet a variety of scenarios for eCommerce. Discover how MailPoet will boost your messages to your customers via email.

2. Make videos for marketing and advertising

When it comes to smartphones, videos are the most popular. Text on phones that is too long is likely to not be as attractive as watching a video.

It is possible to post videos via social media and use these to direct current customers to your online store, or to promote your products on platforms such as YouTube to attract new ones.

And embedding videos on your site could turn those who visit your site into potential customers. How? Videos can explain the features of your product or show how you can make use of the product. Customers can leave testimonials that demonstrate how beneficial your product can be. You can also share behind-the-scenes design concepts that highlight your impressive team or eco-friendly material.

It's the fastest video you'll ever make and it appears stunning on smartphones.

3. Optimize for voice search

It's a unique feature in mobile-based marketing. When you're not at your desk, it's significantly easier to talk to phones than to type it into it. The use of voice search is becoming very common and, with apps like Siri and Alexa is a common feature that is part of the everyday lives of millions of users.

This affects the types of blogs and pages that you create, due to a variety of reasons.

One reason is that users use voice search to answering straightforward questions, and to locate the most fundamental information. So, it works well for connecting people to blogs offering this kind of data.

So, it's possible to change the title of the pages that you own and even make new pages based on the long-tail kind of queries people tend to use with voice search.

It may be beneficial to offer FAQs for some of your pages in relation to the content of the page. You can also add questions to your H2 or H3 subheadings.

The bookstore, for example could have a name that includes a query one could be asking, such as "What are the most recommended books for new parents?" -- followed by an inventory of the top five popular choices.

4. Create display ads

Banner ads tend to not do very effectively on desktops, as they are lost in other content on the page. With less screen space on mobile devices, your ads might be able to draw more interest.

No matter what, you are able to make display ads that are accessible to people who use social media websites or play games they enjoy on mobile. They can be very effective in marketing to previous customers or, when targeted correctly, helping in attracting new customers.

     Find out more information about creating an advertisement display campaign.

5. Use social media for your benefit

What activities are they engaging using their smartphones for 3 and 4 hours every day? Most of them are spending quite a portion of the period on social media.

You are posting to platforms where your intended public is likely?

This is a great place to push out videos, special offers and blog posts, helpful problem-solving tips, and other sharing-worthy content. Think about including some humor in your content, like humorous memes and GIF animations, when appropriate.

It's not only about promoting sales to new customers, but it's also effective way of interacting with your current audience to keep your brand prominent, increase the credibility of your brand and collect feedback that will help shape the future direction of your company.

6. Use AMP for your blog posts

What's the most significant hurdle to using mobile marketing effectively in eCommerce? Page load speed. Why? because mobiles are designed to be convenient. Fast means convenient.

The mobile-optimized websites often do not perform well here. Many pages take much longer than three seconds to load which is about how long users are willing to sit for.

This means that the more time the pages take to load, your pages, the less traffic you'll be unable to sustain. This is especially true on mobile devices.

The project is called the AMP project -- it is a term that means "accelerated mobile page" -- gives the possibility of organizing your blog's pages along with other websites so that they run faster on mobile devices.

The typical load time of pages with AMP style is just under one second. The speed is four times higher than mobile sites that are standard.

AMP pages offer a smoother more user-friendly experience, with less friction. It's easier to scroll through and pages aren't loaded in annoying chunks in one piece at a time. It also helps increase your SEO because loading speed of pages is one of factors in determining the ranking of your website with Google.

The good news is that you do not have to shell out thousands of dollars for developers to assist you. It's possible to use an AMP plugin that works with WordPress and can aid you in convert your site's pages into the format described above. Find out more information about the AMP plugin.

7. Use SMS to promote marketing

Marketing via SMS works very well for mobile phones because nearly all people read and open texts.

While there are a variety of messages that you could communicate via text message, just sending helpful automated messages to your customers will be an enormous popular with customers.

It is possible to, for example send an SMS message whenever a customer's order status changes. It could inform them that they're awaiting the order, it's been processed, is complete, their money has been refunded, their shipment has taken place, etc. Take note that, just as other techniques for marketing like emails, it is necessary to get the consent of your customers before sending to them via text.

Track your mobile marketing stats

But you can take things to the next level and see mobile-specific statistics using Google Analytics. Monitor individual ads and observe how visitors move through your site's pages. You can determine which pages cause users to abandon in addition to observing exactly how much revenue different ad campaigns and traffic sources generate.

Think Mobile first.

It's possible that you're already using some of these methods for marketing through mobile. If you are using them this is a good reminder to be sure that you're using them in the same way. However, if you're lagging or slipping on items like videos, social media or SMS, it's time to refocus so you're able to engage, attract and turn more clients and leads who find your store on their smartphones.

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