Mobile Marketing for eCommerce: Convert, Engage and Capture Convert

Mobile marketing differs from traditional eCommerce marketing because of the mobile devices users use to locate and access your store online. There is a general consensus that your website should be designed for mobile use. But effective mobile marketing is more than that.

Here's why:

Users of mobile devices should be prepared for to experience a different experience from what they might experience on a laptop or desktop.

Your mobile-oriented marketing should employ certain methods and tools that work especially for phones. There's a variety of them, which we'll go over in a bit. To provide you with an idea, your mobile marketing strategies could include email marketing, Social media, SMS and other and other devices that can be utilized and accessible on the phone.

When it comes to eCommerce, mobile shoppers account for approximately 40% of the total sales. That's over $350 billion, and will likely increase in the coming years. The average person spends hours perusing their smartphones as smartphones, unlike computers, are everywhere.

Here are seven aspects of mobile-based marketing that you can implement to attract and drive more customers into your store

1. Use emails and automated newsletters

The newsletters that are sent by email are very suited for smartphones because of their responsive layouts that can be adapted to the latest technology. They're a fantastic way to remain in touch with your customers and leads and update them with useful information. They can offer them relevant deals to meet their needs and make your customers feel valued.

Furthermore, 68% of emails are opened using mobile devicesbecause, there are many who find smartphones easier to operate.

By incorporating automation for email into your workflow, you can improve relationships with your clients without spending more in the process.

Any time someone fills out the form, purchases a product, asks a question, abandons a cart or performs an step on your website, you'll have the ability to automatically send emails that instantly reply. Some examples are welcome emails, onboarding sequences as well as special offer emails and abandon cart emails, as well as many other types of emails.

If you're not sending out email messages and newsletters, or any other type of emails, then you're missing a great opportunity to keep mobile customers actively engaged. Why? Because even if your customers are waiting in the school pick-up line , at the barbershop or on the subway, they will still be able to read your emails and purchase your products. It's all about meeting the customers where they might be.

MailPoet allows store owners to create effective newsletters for email and makes it easier to automate. The editor makes sure that your emails look great on all kinds of devices and sizes. Need to speed up your email? Use pre-designed templates to meet the needs of a variety of situations in eCommerce. Learn more about how MailPoet can increase your sales through mobile the use of email.

2. Videos for advertising and marketing can be made.

For phones, video is the top choice. A text message on a phone that's long will probably not be as appealing than watching videos.

You are able to share videos on social media platforms and use them to drive existing followers to your shop or advertise your videos on platforms such as YouTube so that you can gain new followers.

Incorporating videos onto your site can turn visitors who are browsing into customers. How? Video clips can explain the features of your product as well as demonstrate how to utilize the item. It is possible to share testimonials from customers to show how effective your products can be. Also, you could share behind the scenes looks that showcase your amazing team , or even green products.

This is the fastest video you'll ever make and it is stunning on smartphones.

3. Optimize for voice search

This is a particular case of mobile marketing. In the absence of a desk and a desk, it's significantly more simple to talk on the phone rather than typing in it. It's been gaining popularity thanks to apps such as Siri as well as Alexa it's a element of the lives of many.

This affects the types of blog and content pages which you design, due to a variety of motives.

One reason is that many people use voice search for asking simple questions as well as getting basic information. So, it works well to link people with blogs that offer this type of information.

Thus, you may want to change the titles of certain pages or even create new ones in line with the long-tail conversationsal-style queries people tend to use to search for voice.

It might be helpful to provide a couple of questions on your websites , which relate to the contents on the page. There is also the option of asking questions regarding your H2 and the subheadings of H3.

For instance, bookshops could have one of the headings in the form of an enquiry, such as "What are the best books for new parents?" This is and then follow it with a list of the five top-selling choices.

4. Create display ads

Banner advertisements don't typically do very effectively when viewed on desktops since they are lost in the other content on the page. But with smaller screen sizes on smartphones, your ads could garner greater interest.

If you want to, you could design display advertisements and then focus them on individuals as they use social media sites or play favorite games on their mobile. They are a great way to market the users of your website or, in the right way, help to find potential clients.

     Find out more about the ways you can design an advertisement display campaign.

5. Utilize social media for your benefit

What is the majority of people's hours on their phones three to four hours a day? A majority spend the bulk of their time on social media.

Are you posting on websites that your targeted audience will be?

This is a great location to distribute videos, special deals blogs, informative solutions to problems and other content that is worthy of sharing. Think about including some humor including memes, and amusing GIF animations, when you consider it right.

Social media isn't just selling products towards new prospects -- it's also a effective way to connect with the people who are that is already there to stay top of mind, reinforce the importance of your brand and gather comments that can determine the direction of your business.

6. Use AMP for your blog posts

What's the greatest obstacle to effective mobile marketing for eCommerce? Page load speed. Why? Because mobile is focused on ease of use. It's easy and fast.

The majority of mobile-friendly pages don't meet these standards. A lot of pages require at least 3 seconds to load. That's approximately what the period that consumers will stand at the front of the line.

Also, or, in another way, the more time your website takes for them to open, the higher number of people are using your site, the less visitors will be able to visit. This is particularly true of mobile phones.

The AMP project, which refers to 'accelerated mobile pages' can be used to organize your blog's page and other websites to make them can load quicker on mobile devices.

The loading speed on pages using AMP is under a second. It's around four times faster than normal mobile websites.

Pages that are AMP also provide an easier, more comfortable user experience. Scrolling is more seamless and pages aren't loaded in uninspiring parts each part at a time. This also improves your SEO, because the speed at which pages load is one of the elements that determines how you rank your website with Google.

The best news is that you may not have to spend thousands on designers to aid you. There's an AMP plugin for WordPress that can help you convert your pages into this style. Learn more regarding this AMP plugin.

7. Utilize SMS in marketing

SMS marketing is extremely successful for mobile phones as almost all users read and open messages.

There are a variety of messages that you could transmit via text messages, just sending helpful customer service automation texts can be a huge hit with your customers.

For instance, you could sending the message via text whenever a customer's purchase status changes. A customer might receive an email stating that their order is on hold and that the order has been completed, the money is being refunded or the purchase has been shipped or delivered, etc. Note that, as with other methods of marketing, such as email You'll have to obtain customers' consent before sending texts.

Track your mobile marketing stats

It is possible to see specific mobile stats through Google Analytics. Monitor individual ads and observe how visitors move between your webpages, determine which pages cause users to leave in addition to observing the exact amount of income that advertising campaigns and the sources of traffic contributed to.

First think of your phone.

There's a good chance that you're already using some of these techniques for mobile marketing. If yes using them, here's a great reminder to make sure you're following the same practices. If you're not doing things correct or not doing enough of particular things, like social media, video or SMS, it's time to make time on attracting, engaging, and turn more leads into customers who find your store through their mobiles.

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