Mobile Marketing for eCommerce: Convert, Engage and Capture Convert

Mobile marketing is different from traditional eCommerce simply because of the mobile device that users use to access and navigate your store online. It's well known by now that your website should be optimized for mobile usage. Marketing on mobile is efficient but it goes beyond that.

Here's why:

Mobile users should expect to get a distinct experience than those who would like or get using a laptop or desktop.

That means your mobile marketing must take advantage of certain methods and tools that are particularly effective on phones. Let's discuss some of them briefly. To give you an ideaof the things to consider, your mobile marketing strategies should include email marketing, social media and SMS -- anything that can be access and used via a smartphone.

For the business of eCommerce mobile clients account for around 40 percent of revenue. This is more than $350 billion and is projected to rise during the next few several years. People spend a lot of time perusing their smartphones as, unlike computers they carry them around everywhere.

There are seven elements of mobile marketing you can implement to attract customers to your store:

1. Use email newsletters and automation

The emails you send out specifically designed for mobile devices because their responsive design will perfectly fit to the latest technology. It's a good method to keep in contact with your customers and leads and keep them updated by providing valuable content, relevant offers, serve the needs of their customers and let them feel valued.

In addition, 68% of emails are opened using mobile devices because, there are many who find mobile devices more practical.

Incorporating automation for emails to your process, you'll increase the relationship with your customers without having to spend longer on it.

When someone completes the form, buys the item, submits an inquiry, closes an item in a cart or does an act on your online store, you'll be able to create automated email notifications that respond instantly. A few examples include welcome messages, onboarding and onboarding programs as well as special deals or abandoned cart messages, as well as other messages.

If your company isn't sending email messages, newsletters or other emails and you're not taking advantage of a fantastic chance to keep your mobile users actively engaged. Why? because your customers are standing in queue for school pickup at the barbershop, or riding the subway, they can check your emails and purchase your goods. It's all about meeting your customers where they are.

MailPoet permits store owners to develop effective newsletters for email and automated emails. And the editor ensures that your email messages look beautiful on all sizes and devices. Do you want to speed up the delivery of your email? Use pre-designed templates that can meet the requirements of a variety of scenarios for eCommerce. See what MailPoet can help you with your marketing through an email on mobile.

2. Create video marketing and ads

In the world of smartphones, video is the king. The ability to read long texts on phones is probably not to be as good like watching a movie.

It's possible to publish videos via social media and then use them to guide customers to your storeor promote your content on platforms such as YouTube for new customers to join your channel.

And embedding videos on your website could turn viewers who browse into paid customers. How? Videos can demonstrate the benefits of your product as well as demonstrate how it works. Customers can leave testimonials to show just how effective the product is. You can also share behind-the-scenes photos that showcase your amazing team or green material.

This is the fastest video you'll ever make and the video looks amazing on mobile devices.

3. Optimize for voice search

It's a specific instance of marketing via mobile. When you're not in front of your desk and you're not working at your desk and you're not at a desk, it's significantly simpler to speak to phones rather than typing it. The trend has become extremely popular is a result of apps like Siri and Alexa are becoming an everyday feature to the lives of many millions.

Type of blog you want to create and the content pages you design is based on a range of reasons.

At first, the majority of people utilize voice search in answers to simple questions or for crucial facts. Voice search is a fantastic option to link users to blogs with this kind of info.

So, you might want to retitle certain pages or even create new ones that are based on the long-tail conversationsal-style questions people tend to use with voice search.

It may be useful to add some FAQs on a number than one of your pages that are related to the information in the webpage. You could also use questions on your H2 and the H3 subheadings.

In a bookshop, for example could have a topic that has a query that one could pose like "What are the most popular books for newly-weds?" -- followed by five of the most popular selections.

4. Create display ads

The banner ads don't do extremely well on desktops due to the fact that they're lost among the other content on the page. But, since there is the smaller screen size for mobile devices, your display ads may get significantly more interest.

You could create display ads and let them be available to your users as they browse social media or play their preferred games for mobile. These are ideal to re-market your website's visitors, or when targeted correctly, helping in the identification of new customers.

     Find out more about how to create an advertisement display.

5. Utilize social media to your advantage

What are people spending their time engaging in using their phones for three and four hours a day? Most people spend some time using social media.

Do you post on the platforms where your viewers are most likely to be?

It is a great platform to push out videos, special promotions blogs, informative solutions to issues in addition to other share-worthy content. You can also consider including funny content such as memes and hilarious GIF animations, if you feel it's appropriate.

Social media doesn't only focus in promoting sales to the potential customers. It's an the ideal way to connect with your audience already in their place, to keep your brand in spotlight, increase the worth of your brand , and gather opinions that can influence the direction of your business.

6. Use AMP for your blog posts

What's the most significant obstacle in implementing mobile marketing effectively for eCommerce? Page load speed. Why? because mobiles are mostly about speed and convenience. The word "convenience" means speedy.

Many mobile-optimized sites fail on this front. Some pages can take more than three seconds to load and that's about how long that users are willing to queue for..

Additionally, the longer your pages take to load the more active visitors you'll lose. Especially on mobile devices.

The project AMP project, which means "accelerated mobile" can be used to organize the blog's pages as with other pages to are faster to load when viewing them on phones.

The normal load time of pages with AMP style is less than one second. That's fast -- around four times faster than regular mobile web pages.

AMP pages provide an easier, more fluid experience. They are easier to navigate and pages don't load in boring chunks, with each part loading at one time. Additionally, it helps to improve your SEOsince the speed at which pages load is one of the factors which determine the rank of your website in Google.

It's great that you do not need to shell out thousands for developers to assist you. There's an AMP plugin available for WordPress that can assist you in converting your site's pages to the style. Find out more information about. AMP plugin.

7. Make use of SMS-based marketing

Marketing via SMS works extremely well for mobile phones since pretty everybody reads and opens text messages.

Although there is a wide range of advertising messages you can communicate via text message, just sending helpful automated customer service notifications can be greatly appreciated by your customers.

For example, you could communicate a text message anytime a client's order status is changed. Customers could be informed that they're waiting for their order, or that their order is currently being completed, their money is being refunded, the order is shipped, etc. Take note that, like other marketing methods, like email, you'll need the approval of your customers prior to sending text messages.

Track your mobile marketing stats

There is a way to look up specific mobile data through Google Analytics. Track individual ad campaigns track how your users move across your pages, identify those pages that lead users to abandon as well as track the exact quantity of money that advertisements and other traffic sources have been able to contribute to.

Be sure to be mobile first.

There's a good chance you're already making use of some of these strategies for mobile marketing. If yes using them this is a good reminder to keep using these similar. If you're not doing the right information or are struggling with issues like videos as well as social media and SMS, it's time to be sure to review the priorities so you can increase your reach, draw more attention, and engage more customers and leads who discover your business on mobile devices.

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