Mobile Marketing for eCommerce : Connect, Capture, and Convert

Mobile marketing is distinct from conventional eCommerce marketing simply because of the mobile device customers use to search for and browse your online store. It is generally accepted that your site is designed to be mobile-friendly users. Mobile marketing can be effective but it goes beyond this.

Here's why:

Mobile users want and need something different than what they can get or want for a laptop or desktop.

This means that the mobile marketing you conduct must make use of specific strategies and tools that perform particularly well with smartphones. We'll talk about a few later. In order to give you an idea, the strategies that you use for mobile marketing will consist of email marketing using social media and SMS -- anything that can be utilized and accessible through a smartphone.

With regards to eCommerce, mobile customers represent about 40% of all sales. It's more than 350 billion dollars and will likely to grow in the coming years. Every day, people spend hours looking at their smartphones because, unlike computers, phones have them all over the place.

Seven elements of mobile-based advertising which you can employ to attract customers to your store:

1. Make use of email newsletters and automatization

The newsletter's email format is specifically designed for smartphones as its responsive designs will perfectly fit with the latest technology. It's a fantastic way to stay in touch with your leads and clients to keep them up-to-date with useful information. Also, you can provide them with pertinent offers which meet their requirements and let them feel appreciated.

Additionally, 68% of emails are opened on smartphones. There are many who find mobile devices to be simpler to operate.

Implementing email automation into your workflow, and improving the relationship with your customers without having to spend more time and money.

Every time someone fills in an application, purchases the product, inquires about an inquiry, leaves an order or performs another step on your shop, you are able to create automated email notifications to immediately reply. A few examples include welcome messages, onboarding programmes as well as special deals and abandoned cart emails and other emails.

If you're not sending out email emails, newsletters or other types of email messages It's not a good idea to keep your customers active and interested. Why? Because even if your clients are waiting in the line for school pickup at the barbershop, or taking the subway, they are able to read your emails and purchase your items. The goal is to get them no matter where they might be.

MailPoet lets store owners make effective email newsletters and automated email messages. The editor makes sure that your emails look stunning regardless of the device and size. Are you short on time? Utilize pre-designed templates that are able to be employed in a wide range of eCommerce scenarios. Learn more about how MailPoet can assist you to enhance your marketing through mobile the use of email.

2. Video marketing and advertisements can be created.

In the world of smartphones, video reigns in the top position. The ability to read long texts with smartphones is likely to never be as appealing as watching a video.

Videos can be posted on social media and make use of the platforms to attract current customers back to your store or promote your video through platforms like YouTube so that you can gain new followers.

Furthermore, embedding video to your website can turn visitors who browse into customers. How? Video clips can describe the functions of your product, or explain how to utilize the product. It is possible to share reviews from your customers to demonstrate just how effective your products could be. Also, you can share behind the scenes images that show off your incredible employees or eco-friendly materials.

It's the most fast-moving video you'll ever make and appears stunning on mobile devices.

3. Optimize for voice search

This is a particular case of mobile marketing. In the absence of your desk it's much easier to talk to a phone than to enter information into it. The phone has become very popular, due to the use of tools such as Siri and Alexa they're a regular feature of many lives.

This affects the types of blogs and pages you write for a number of reasons.

The first is that people make use of voice search to answer easy questions or finding essential information. It is therefore a great tool in connecting users to blogs that provide that kind of data.

Therefore, it is possible to retitle some of your pages, or create new ones, in line with the long-tail conversationsal-style queries users typically ask with voice search.

It may be useful adding FAQs to some of your websites that relate to the information in the webpage. There is also the option of using questions on the H2 and H3 subheadings.

A bookstore, for instance, may have a subject with an inquiry for example "What are the top books for first-time parents?" This is followed by a listing of five most sought-after selections.

4. Create display ads

The banner ads don't work effectively on desktops since they're buried in other content on the page. With less screen space on mobile devices, display ads may get more attention.

If you want to it is possible to create displays that will be available to users as they use social media sites, or play their preferred mobile game. They work well in marketing to previous customers, or when properly targeted, could help you find new prospective clients.

     Learn more about how you can create the perfect display advertising campaign.

5. Make use of social media

What are people doing on their mobiles for in the minimum of three to four hours every day? Most people are spending a significant part of their time on social media.

You are posting to websites which are the ones where your target audience is most likely to be?

This is a fantastic platform for sharing videos, special promotions as well as blog posts, which offer useful solutions for problems and other sharable content. It is also possible to include amusing content such as funny memes or GIF animations when you feel you need to.

Social media doesn't only focus on selling to new customers, but also an excellent method to engage with your existing audience to keep your brand in their minds, boost your company's visibility, and gather feedback to shape the future of your business.

6. Use AMP for your blog posts

What's the most significant obstacle to mobile-friendly marketing that is efficient in eCommerce? Page load speed. Why? Because mobile is all about ease of use. It's simple and quick.

Pages optimized for mobile often fail to do well in this regard. Many pages take much longer than three seconds to load and that's around the length of time that people are willing to sit for.

Additionally, the longer it takes for your sites to load, the less people are using your site. Particularly when using mobile devices.

The "AMP" project is a reference to "accelerated mobile pages' provides a method to arrange your blog's webpage as well as other sites to ensure that it faster to load for mobile phones.

The typical load time for pages with made in the AMP format is under one second. This is speedy, about four times faster than standard mobile websites.

AMP pages offer smoother and less clunky user experience. It's easier to scroll through pages and pages don't load with a slow pace, one part at a time. Also, this will improve the SEO of your site, as speed of loading pages is one of the factors that determine your site's ranking on Google.

It's good to know that you do not need to shell out thousands for an experienced developer to help you. There is an AMP plugin for WordPress that allows you to convert your website pages into the format. Discover more on the AMP plugin.

7. Make use of SMS for to market your business

SMS marketing works extremely well for mobile phones because almost everyone is open and reads messages.

Although there is a wide range of marketing messages which you could send via texts, communicating useful automation for customer service texts can be highly liked by clients.

As an example it is possible to send an SMS message anytime to inform a customer that their order status has modified. It could inform them that their order is on the process of being processed, that their order is in the process of being processed and their money is returned, their shipment has been completed, etc. Remember that, just like other marketing techniques like email You'll have to obtain customers' permission before reaching to them via text.

Track your mobile marketing stats

There is a way to view specific mobile statistics by using Google Analytics. Check out individual ads, understand the flow of users through your web pages, pinpoint what pages are causing users to quit, and monitor the exact revenue various advertising campaigns and other traffic sources could generate.

Consider mobile first.

It is possible that you are already employing a variety of these strategies for mobile marketing. If that's the case, this article is an opportunity to remind yourself to keep employing these methods. However, if you're lagging or slacking on certain things including videos, social media or SMS, take some time to focus to attract people to connect with you, and convert to more leads and customers that discover your business on smartphones.

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