Mobile Marketing for eCommerce : Connect, Capture, and Convert

Mobile marketing is different in comparison to conventional eCommerce marketing because of the smartphone that customers use to access and navigate your online store. The fact is that your site should be built for mobile-friendly use. The benefits of mobile-friendly marketing go over and above the basics.

Here's why:

Mobile users need and desire to experience a completely different experience from those who may get on desktops and laptops.

This means that your mobile marketing should make use of specific strategies and methods that are designed to work for phones. There are many of these, which we'll go over within a moment. To help you understand what to include your strategies to promote mobile marketing should include email marketing social media and SMS and anything else that is available for use on smartphones.

When it comes to eCommerce, mobile buyers comprise approximately 40 percent of all retail sales. It's more than $350 billion and it's expected to increase over the coming few years. Every day, people watch their smartphones for hours as unlike computers, phones are everywhere.

Seven aspects of mobile-based marketing that can be used to draw clients to your company:

1. Use email newsletters and automation

Email newsletters can be particularly adapted to mobile devices because their flexible design can be compatible with technology. It's a reliable way to stay in touch with clients and leads and keep them updated by providing valuable content, relevant promotions, and meet the requirements of your customers and leads, while making them feel special.

Additionally, 68% of emails are opened on mobile devicesbecause, people find smartphones to be more convenient.

Incorporating automation for emails into your marketing mix, you will increase the connection with your customers , without spending additional time on it.

When someone submits an application, purchases an item, has questions, abandons their cart, or does an act on your online shop, you'll have the ability to create automated email notifications to respond immediately. Examples include welcome messages, onboarding sequences, special promotions and abandoned cart emails along with other types of communications.

If you're not making emails, newsletters, or any other type of email There's a great opportunity to keep your mobile customers in touch and engaged. Why? Because even if your customers wait in the school pickup line at the barber shop or wait on the subway for their get to work, they are able to access your email and make purchases from your items. The key is meeting your customers where they are.

MailPoet empowers store owners to create effective newsletters for their customers and also automates. The editor makes sure that the email you send out looks stunning on devices of all kinds and sizes. Are you short on time? Make use of pre-designed templates which can be used in a range of scenarios for eCommerce. Find out what MailPoet can do to improve the effectiveness of mobile marketing efforts by making utilization of email.

2. Video marketing and advertisements can be created.

When it comes to phones, video is the king. A text message on a phone that's lengthy will likely never be so appealing like watching a video.

Videos can be posted on social media platforms and utilized in order to draw existing fans to your store or promote your brand's content through platforms such as YouTube for the purpose of gaining new fans.

Additionally, embedding videos on your website could convert users who are browsing to your site into potential clients. How? You can use videos to describe the functions of your product or demonstrate how you can use the product. You can also share testimonials from customers which show how useful your products can be. Additionally, you can provide behind the scenes photos of your amazing employees and environmentally-friendly material.

This is the fastest video you'll ever record and they look amazing when viewed on mobile devices.

3. Optimize for voice search

This is an instance of marketing via mobile. If you're not at your desk and you're not at a desk, it's considerably simpler to speak to phones rather than typing on them. The use of voice search is now very popular and, with the advent of devices like Siri and Alexa being a staple in the lives of millions.

The type of blog and content pages you write to satisfy a variety of factors.

The first is that people use voice search to answer simple questions or finding essential facts. That's why it's an excellent way to link people with blogs with such data.

Therefore, it is possible to identify some of your pages or develop new ones that are inspired by the long-tail kind of queries which people usually use to find the voice.

It might be wise to incorporate some FAQs to more of your pages related to your content page. You can also include FAQs in your H2 and the H3 subheadings.

A bookstore, for instance might have a subject which is an enquirysuch as "What are the most recommended books for parents who are first time parents?" Then, it could be followed by a list of five most popular selections.

4. Create display ads

The banner ads don't perform well on desktops since they are often lost in the other information on the page. However, with smaller screens for mobile devices, your advertisements could get more attention.

If you want to it is possible to create display ads and make them available to users as they use social media or play their favourite games on mobile. They are great in advertising to customers who have already purchased from you or, if targeted correctly, can help to find potential clients.

     Find out more about the ways you can design ads that display.

5. Utilize social media to your advantage

Who is taking their phone for three to four hours each all the time? A lot of people spend a part of their time on social media.

You are posting to the platforms where your public is likely?

It's a fantastic platform to advertise videos, special offers blog articles, useful problem-solving tips, and other content that is worthy of sharing. Also, you can consider including funny content within your posts including memes, funny GIF animations, when appropriate.

Social media doesn't only focus on pushing sales to people who aren't yet there. It's also a effective way to communicate with your current users to keep your company prominent, increase the credibility of your brand and also gather important feedback that can help you shape the future direction of your company.

6. Use AMP for your blog posts

What's the biggest barrier to marketing on mobile which is efficient for eCommerce? Page load speed. Why? Because mobiles are primarily focused on speed and ease of use. It's convenient and it's fast.

Even mobile optimized pages usually do not perform well in this area. Certain pages may take more than three seconds to load that's about what the amount of duration that an average user will be willing to wait for.

This means that the more time the time it takes for your site to load the more active users you'll be losing. This is particularly true of mobile devices.

The "AMP" project -- that is a reference to 'accelerated mobile pages' -- is a means to arrange your blog's page and other internet pages to load faster when you view them on mobile phones.

The typical load time for pages that are AMP-inspired is less than one second. That's fast -- approximately four times faster than normal mobile websites.

Pages with AMP offer a more smooth, less clunky user experience. It's easier to scroll through and pages aren't loaded in annoying chunks, one part at each time. It also improves your search engine optimization since page loading speed is among the main factors in ranking your website on Google.

It's good that you don't have to spend thousands on experts to help with your. This plugin is an AMP plugin that works with WordPress and helps convert your site's pages to this style. Discover more details about. AMP plugin.

7. Utilize SMS marketing to promote your business

SMS marketing functions extremely well on mobile devices since everyone reads and opens text messages.

Although there is a wide range of messages that you could send via text but even basic text messages for customer service can be greatly appreciated by your customers.

As an example, you can send a text message when a buyer's status changes. They could be told the order is in hold and that the order is handled, their payment was refunded, or their shipment has been completed, etc. Be aware that just as other techniques for marketing like messages, you must get customers' permission before making contact via text.

Track your mobile marketing stats

It is possible to go to the next level and look at mobile-specific stats using Google Analytics. Follow individual campaigns for the placement of ads as well as how users navigate the pages of your website, identify what pages they click to exit and keep track of the exact amount that advertisements and traffic sources contribute to.

Consider of your mobile first.

You may already be employing several of these methods of mobile marketing. If you are then this post is a helpful reminder to make sure that you're using similar. If you're not doing things done right, or are unable to incorporate things such as videos as well as social media and SMS, take the time to refocus so that you can draw, draw, and engage to more leads and customers who find your company on phones.

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