Marketing professionals' guide to interactive video quizzes
An interactive video quiz is undoubtedly the most powerful tool in a video marketer's arsenal of tools to draw attention to their viewers.
It also encourages viewers to engage with videos, enhancing their memories of the experience and multiplying the value of your content.
Not sure how to make use of video quizzes to train your staff and increase sales? This guide will help. this tutorial. This guide will explain what a video quiz is and how you can make use of it and also how you can build one from scratch using .
What will you learn
- What is a video quiz?
- 4 ways you can use interactive video quizzes
- How do you create an interactive video game using
- Pop (video) quiz
What's a video-based quiz?
Viewers can easily choose between answers to your questions -and even skip any those questions that they do not want to be asked. Based on the type of interactive quiz you create The video may:
- Continue reading the article when a user has answered your query or
- The branching out can be to another section based on the option the viewer selects
In any case, creating the video quiz (psst! It's simple to make an interactive video quiz- we'll show you how in the next few paragraphs) delivers a ton of benefits , such as:
- Better viewer engagement. Instead of interacting only in your videos by pressing pause and exit, video questions allow viewers to have more opportunities to get involved with your video by providing answers to strategically placed questions.
- gathering feedback from the viewer. In addition to making use of video quizzes to educate your audience, use for sourcing their feedback. You can simply add a "yes or not' or'multiple-choice format' poll towards the end of the video, to inquire from users to rate how helpful the video was.
- Enhancing the segmentation of your audience. Based on the answers viewers choose during your online quizzes divide them into various groups with similar characteristics. Utilize the information you collect to better target your audience by delivering relevant marketing material.
There are four ways you can make use of interactive video tests
1. Offer relevant, more targeted information
Make use of video quizzes in order to help viewers understand what educational content is useful for the students and what kind of products would be best for them.
2. Get customer feedback
From asking viewers for their views on the new range to asking how pleased they are with your service or educational content, video quizzes are great for gathering feedback.
The most exciting part? You can collate feedback on products as well. Simply create and share bite-sized videos on the new idea (based on the needs of customers -- say suggestions for new features in your SaaS tool or a new pricing arrangement) and then ask your customers to tell you how they like the idea.
3. Test your audience's knowledge
It is a great application of video quizzes for marketers and creators of courses who are sharing educational material. Companies can also use videos as a way to assess employees' understanding as they distribute annually scheduled education (think DEI, IT, or cyber security security classes that the majority of companies have to train employees on).
This interactive quiz video example by the Radisson Hotel Group shows how they utilize quizzes for training staff members in providing excellent customer service.
4. Simplify education
Sharing complex information is never simple. Yet the ability to break it down into smaller pieces and make it a more immersive experience with videos is a fantastic method to make it easy to learn.
What's more, by adding a reward method to your quiz it will help you keep your viewers engaged and more successfully. Like this EMS interactive training video gives the quiz-taker points based on their answers:
How to create an interactive quiz using video?
For starting, you'll need:
- An account that has the Interactive Add-on activated
- A previously uploaded footage that's ready to be made interactive
- The list of questions and possible solutions that you wish to quiz your viewers on
How to create a video-based quiz in just 7 steps
- Create a hotspot, or overlay in your video. There are many ways to make Quiz questions in your video by having several hotspots pop up at certain times in the video, or the overlay appearing at a particular time within the video. Below is an example
- To create, edit or manage your questions, open to the " Question manager"by adding any hotspot and overlay elements. Once you've created a question in the Question Manager it is possible to add additional hotspots or elements to answer your queries.
- Within the Question manager, it is possible to add, edit and delete questions that link back to your hotspot or overlay the element. You'll find a drop-down to select your question to the answer you are creating.
- Enter the information for answers, score, and check if you are correct. After you've filled in all the necessary details, click on the add button to save the data to the hotspot.
- Repeat these steps for other hotspots, overlays or elements that are connected to the same question. You must make sure to mark each one of them as the correct answer to properly monitor your quiz's success.
- After you've finished your video, you can use the resultselement of the Overlay Editor to show results back to viewers in real-time.
- Download and view your quiz on video!
Pop (video) quiz
Just kidding!
In the end, videos can help engage and educate your audience better whether they are internal employees or target customers. Make use of the data from quizzes to gain an knowledge of what your customers are looking for to know, and distill the information in a fresh, immersive design, and entice potential buyers with unexpected methods.