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The word "entrepreneur" was used to invoke images of small-scale business entrepreneurs, working for brick and mortar shops or the inventors of innovative, world-changing ideas. Today, with millennials and Gen Z leading the charge entrepreneurs could be any one of the following: whether it's a lifestyle influencer making income via social media affiliate marketing programs , to the co-founders of an online personal finance clinic.

New business ventures increased during the COVID-19 epidemic, some because of necessity and some due to the potential offered with the many hours of being at home. The explosion in online creators on social media has reshaped entrepreneurship as we know it.  Its most popular report 2023 Outlook: The Creator Class and Entrepreneurship provides exclusive insights into consumer sentiment about the economy of creators and provides an inside look into the strategies that every business owner can employ to use creative strategies to grow their business empires by 2023.

What defines an entrepreneur?

Traditional entrepreneurs begin their journey with the intent to enter the business world. Most entrepreneurs have a business plan in place for their business venture. They watch emerging business trends to determine when it is time to transform their dream into full-time working.