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The Hamburg-based artist and illustrator Ines Hassler, also known as Frau Ines, thrives on creative variety, courage, and her local artists community.

"Creative exchange, connections, and the community factor of the scene are very crucial to me, and have had an impact on my career," says Ines. That scene is located in Hamburg is a creative hub that are run by Ines and the local artist's group: Hey Du the art shop and Ines's tattoo studio. They also have Live Art Club which offers "cheerful, refreshing" drawing class. "I would not be in the position I am today if I hadn't been open enough to everything the city and the people have to provide me during the past few years," Ines says.

Active artist from at a very young age Ines pursued a wide range of different creative fields during her school years before landing on what felt right the field of design. "But after only a few years in the world of agencies," she says, "I realized that the heart of my was much focused on what I do outside of working for hours than working with large brands and clients. That's why at one point I took the decision to start my own business and become a full-time an artist."

Learn more about how Ines is able to balance her diverse tasks, and how feedback from customers affects her design choices, and what she uses to communicate her company's image.

Creative variety can be an incentive

"The diversity in my daily life is what keeps me creative and active," she says. "The worst thing for me is doing exactly the same thing over and over again. I love changing between different projects, working with different individuals, and working towards similar objectives. My job is like a leisure activity."

"But naturally, it's sometimes difficult," she acknowledges, "especially during times of epidemics or when several deadlines for different parties get together. It can be extremely stress-inducing and often way too much. It is now my responsibility to strike a balance."

"In the end the sense of self-realization is always the dominant factor," Ines adds. "Sometimes it's still a bit crazy I'm able to call what I do as a job. However, for me it's not just a job--it's a passion."