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Although many children have their first entrepreneurial ventures through selling snacks to friends, Morgan Hipworth took his early interest in food up a notch. The young and naive founder of the cult Australian bakery, Bistro Morgan was able to develop an appreciation for food by watching cooking programs when he was just seven .

"I watched other young people on TV working towards their dreams and realized, "If they're capable of it, I could do it,'" Morgan says. He put that conviction into action "Each weekend, I would cook three courses for my parents and family, serving up my creations at the table of my family," he says. "I later extended my customer base to my extended family by serving freshly baked desserts at birthdays and other occasions." When he was 13 years old I was asked to bring samples to a local cafe--and became solely responsible for its supplies of sweets and baked goods.

Make customers part of the brand's story

"Being in a position to be able to share the story of your business and bring people along has been a fundamental aspect of building a client collection," he says. "Connection is the first goal, and what turns a one-off client into a loyal one who will remain loyal to you for the rest of their lives."