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It was the time that Desiree Pais launched, it was the first time that Pais had a name. Benshen Her plan in 2015 was to create an all-natural skin care company. "It was the first time I ever attempted something like this in my life, and there were many amazing tools to use as a brand new business owner, from the design aspect, to the simple ecommerce," Desiree says. But by 2017 her vision was evolving into something more comprehensive: an online platform for coaching and personal empowerment. "I determined to be focused on making people feel confident and confident in a different manner, starting from inside," she says.