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Ever since she was a little kid, New Zealand-based maximalist designer and artist Evie Kemp enjoyed designs and art. "I was always drawing, redesigning my dollhouse, or watching room makeovers on TV." In her teens, Evie says, "I was very frightened of being different, and would do almost anything to avoid standing out."
That urge to fit in was what led her to law school. But during her time in law school, "my mental health became worse," Evie says, "and I had to take 6 months off. As I recovered I focused my attention on figuring out what I really did love, and decided to apply to study graphic design rather than." Reconnecting with her first love of art changed her life. "It was at this point when I began to discover my own voice--and embrace the many quirks I'd held down for a long time."
Since the moment she made that choice to concentrate on improving her skills for an area she is passionate about, her determination and expressive voice has helped her build her own business. "I find increasingly that I'm more bold and artistic and colorful than ever," she says. "It's similar to the old "Which one came first, the chicken or the egg?' thing It's hard to tell whether I become more comfortable and confident with myself as my work is more exuberant or reversed. I'd never say my style is "developed," but I'm sure it's evolving."
The style of Evie shines through her bold aesthetic that's filled with bright colors and mixed patterns. Check out Evie's suggestions for building an online brand that reflects your voice creating an engaging content strategy and how the power of multiple streams of income effortlessly.
Creating a uniquely "you" website
What and how you show your presence online is vital to the success of any creator or entrepreneur. As Evie says: "For me, my web page and my social media accounts are my 'face. When I'm in a digital world I believe that my site is my identity and must attract and convince people about my skills."
A brand-name site that is unique to you and what you offer is not just about having a distinct brand will help you stand out from the competitors. Also, it's important to reflect your personality, and to attract the types of clients, customers, or audiences that are the most comfortable to your brand.
Design a website that's as useful as it is appealing.
Another thing that is essential one of the most important features for Evie is the announce bar that greets visitors on the first page of her site. "My site has a ton of information, therefore it's really good to instantly draw attention to certain things!"
She appreciates that these features are only going to "take just a few minutes to update, but ensure that my website is up-to-date functioning the best it possibly can."