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Every artist deserves websites that reflect the beauty and vision of their art. When Vermont-based ceramic artist Brielle Macbeth Rovito created her own website as well as online shop Dust and Form her first thought was that she required an online e-commerce platform that would give her complete control over how she presented and sold her sculptured works.
"I tried various hosting options," Brielle told , "and each time, it entices me with its ease of use and in integrated tools that to seamlessly convey my entire vision for Dust as well as Form."
Find out more about how Brielle created her own ceramics business to life by creating an e-commerce website that expresses her unique imaginative vision, and helps keep her store online running efficiently.
Transform your vision of art into an online store
In the year 2019, Brielle was eager to redesign and relaunch her online store "with brand new work that, at the time was very intimate to her personal."
"I wanted to share my work with people beyond what I had, but with a manner that was connected to the essence of my work" Brielle told . "By making the catalog that can be purchased that helped to make purchasing easier and communication for those ordering."
Building her online store on the platform has allowed Brielle keep control of her creative vision for Dust as well as Form. Crucially, that includes the way her art is displayed and available for purchase. Her philosophy of web design boils down to "simplicity yet not straightforward."
Prioritize quality website imagery
What's the most important aspect to making a website that can bring any artist's work to life?
"Imagery," Brielle says. "It's really all about imagery."
That's the route Brielle followed when creating Dust and Form. "If it's possible, hire other to assist you," she says. "I discovered that having good friends who are in my corner is vital to get honest feedback and support regarding the way my company's online presence is reflected."
The "design and the overall concept" of Brielle's website was realized by "the extraordinary creatives from Bodega Ltd. as well as the stylists and photographers I had the pleasure of working together with that brought such lively the life of my designs."
"The natural, unhindered finish of my pottery is an integral part of the soft and peaceful forms I seek to create," says Brielle. This same artistic vision that's unhindered is embodied in the overall aesthetic and imagery of her website.