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A majority of customers are multichannel customers meaning they buy from multiple platforms. Studies show that anywhere from 42 to 73 percent between 42 and 70% of consumers use several platforms during their purchase. It is evident that it is essential to develop a multichannel approach for selling.

By selling on different platforms, you'll be able to connect with customers everywhere they are no matter if they're using the internet, social networks, or at the store. Whatever the size of your enterprise it is the best way to broaden the reach of your business and also increase revenues.

In this blog, we'll cover the concept of multichannel selling. We'll also discuss what channels would be appropriate for your organization and how you can begin your multichannel sales approach.

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