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The majority of shoppers are multichannel customers which means they shop on several platforms. The research shows that from 42 percent up to 73% of shoppers make use of multiple channels in their shopping journey. This is a sign of the necessity for a multichannel sales strategy.

When you sell on multiple platforms, you can meet your customers wherever they are whether through social media, online platforms, or in-store. Whatever the size of your company the approach can allow you to reach more customers and increase profits.

In this piece we'll discuss the concept of multichannel selling the best channel to use, what channels may be right for your brand as well as how you can begin your multichannel selling strategy.