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On first sight the variety of information that you can collect on your website might seem overwhelming. There are many ways to study how users browse your site as well as what information they are looking at and the products they view and ultimately buy. This is why determining the things you're likely to be tracking --your most important performance indicators (KPIs)--is crucial.

Take some time to think about the objectives you've set for your siteso that you'll know the KPIs you have to be aware of and track frequently. The KPIs you choose to monitor will not just determine the performance of your website, but they will also help you identify actions you can take to increase the effectiveness of your website..

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