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On first sight at the variety of data you can measure for your website might be overwhelming. There are numerous ways to analyze how people visit your website, what they look at, or the products they look at and purchase. This is why determining what you're most likely to would like to track--your top performance indicators (KPIs)--is such an important step.

Take some time to think about the goals you have for your site, so you'll know which KPIs you should be tracking and monitoring frequently. The KPIs you choose to track will not only measure the success of your website--they'll help you come up with actions steps you can take to improve on the success of your website..