Latest information: Apple Revises App Store Link-Out Rules to be in accordance to EU DMA, however charges remain high.

Aug 22, 2024

Apple modified its App Store's rules to ensure that it is compliant to Europe's Digital Markets Act (DMA) But the costs related to the changes by Apple remain quite costly in accordance with the article by The Verge.

The important changes are explained with six points that are available on the Apple News and Updates page, with readers encouraged to visit to read the full overview of the recent updates in the documentation for developers.

Some of the highlights are the potential for "offers to purchase items from the location of their preference," developers being able to "use an actionable link that can be clicked, tapped or even scanned for users to be directed to their destination," as well as "Updated the conditions of business that are used by apps with the external purchase link" are being developed to ensure they are in line with changes made to the capabilities."

They are expected to are likely to take action "this fall" (no date on the precise date of beginning has been set).

'Nearly an indefinite 20 percent developer fee'

According to the article from The Verge, "Apple has introduced a 20 percent developer charge in the their latest EU update," the updates appear to offer developers more options with regards to the options to link purchases beyond that of the Apple App Store.

The cost of this feature are so exorbitant and expensive that "it's hard to imagine anyone benefiting from the new feature. "

It is due to the fact that for developers who choose to use this StoreKit External Purchase Link Entitlement (EU) Addendum, the cost of the addendum is the initial 5 percent acquisition fee and a further 20% Store services charge applicable on "sales of digital goods or services that are made available across any platform within a specific twelve-month period beginning at the point of the installation. This is inclusive of updating applications as well as Reinstalls."

The Verge states that applications that update or reinstall users can reset the timer to 12 months remaining to continue paying costs for the store. Alternate programs and strategies permit the reduction of costs through integration with third-party apps stores as well as auto-renewing subscriptions for those who qualify as developers or register in Apple's small-business program. The continuous charges over 12 months that reset with the need for reinstalls or updates is their own reason for being "endless."

A updated TechCrunch report, "Apple updates DMA approval for links to the App Store, with less restrictions, and also a completely new fee structure" further clarifies some aspects of the difference between various terms of Apple and their associated fees. The terms are both old and brand new. For example,"Store Service Fee. "Store Service Fee" will comprise "a 10% standard commission fee or a five-percent discount on commissions (e.g. developer commissions to users who are enrolled in the App Store's small-business program) in accordance with Apple's new commercial terms, which is 20% standard or a discount of 7 percent, which is as per Apple's current policies."

The fees and charges which are part of alternative terms Addendum for Apps within the EU as well as the StoreKit external Purchase link Entitlement (EU) Addendum can be seen in the Commissions page on the Apple Support page.

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Studios that specialize in gaming employ this approach to market their games all over the world. Over the last two decades, this is the first payment service provider to allow you to offer games and other products that are available on your website, through your online store or directly in your game with fully customized and personal checkouts designed specifically for gaming. You can handle the challenges of global payment processing, the tax on VAT, sales taxes assistance with player payments along with other aspects of payment management. You will spend less time dealing with compliance and payment while also enjoying great games!

Katie Stephan

Katie Stephan Katie Stephan is the senior content strategist at . Alongside her numerous years of experience in the industry, she's received an MFA in creative nonfiction writing and worked within her community as the instructor for writing at a local school.

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