KonMari's suggestions for designing an online course that sparks enthusiasm |
Marie Kondo is on a task to assist people in organizing their life by cleaning their homes. The way she organizes her home to clear the clutter comes from one simple question is: Does the object you are cleaning spark joy? An Emmy nominated Tokyo native who started her first business in the form of a consultant when she was just 19 years old, as she was still studying at the university. It has since grown to be the KonMari empire, with the award-winning pair of Netflix series as well as 4 (count 4!) best-selling books.
In the wake of the popularity of the publication, Marie and her KonMari team have created an an online course which provides the essentials to KonMari Method to life. KonMari Method from concept to practice. "Most know KonMari as the character on the Netflix show, or in Marie's best-loved book, but this training course gives viewers simple accessibility for Marie and her method. It's the closest thing as a face-to-face consultant," says KonMari's Director of Publishing and Corporate Planning, Kay Amano. The ten-part " Fundamentals of Tidying" course is supported by OTT which includes Marie herself, who walks viewers through every detail about the procedure of cleaning.
This course, which is being purchased by thousands of corporate enthusiasts it is a great resource for anyone who want to create more happiness within their own lives. But it's also a helpful reference for any type of instructional design, regardless of whether you're teaching guitar, or instructing new employees.
Learn more about Marie Kondo's tips to design an online course that , in turn creates joy.
1. Keep it short and digestible
One of the main elements that form a major component of KonMari Method is breaking down items into smaller chunks so that the user doesn't get overwhelmed. The KonMari team translates this approach into their instructional videos keeping the videos brief, digestible and categorized. It is viewed within less than two-thirds of the time needed to read the book, and videos last shorter than 10 minutes per video.
"If you decide to read the book, the book will take about 4 1/2 hours to read. With our course, we could condense the content down to just 75 minutes. We started off on our journey to ensure that we had visual guides which are simple, easy to digest and bite-sized to allow people to go through the entire process of tidying." Kay Amano, Director of Publishing and Corporate Planning. Kay Amano, Director of Publishing and Corporate Planning
The program is optimized to make it highly searchable, meaning that users have the option of choosing the most suitable "chapter" from their lives that they need assistance with today.
Summary:No matter what kind of course you're creating, being sure to keep it user-friendly and concise is crucial to entice viewers. Try to keep runtimes short and ensure that every video has a focus on a particular subject or area of interest.
2. You must ensure that they are provided with what they desire.
KonMari developed its online training by asking existing customers which stage they're at in their tidying journey, the amount they'd like to pay on a guidebook that was visual as well as what exactly they'd like to know about organizing. The company also reached out its social media audience through online feedback received from customers.
"We also spent a lot of time watching social media. People were frequently DMing us, or making comments on our blog posts, asked "How can I go about doing this? How can I accomplish that This made us realize that our readers' needs were important and the need for us to meet them." - Kay Amano
Learn from it:When making a plan that you have created on your own, spend time to research your users' requirements. Utilizing email surveys or social listening even conversations with 1:1 persons is crucial to make sure the course you're developing is able to meet a demand.
3. Make it visual
The KonMari Method is laid out in great detail in the numerous books and collections yet for those who want visuals, the pages of words don't cut it. "The second book had one or two illustrations but it didn't offer any information beyond the folding strategies she uses," says Kay. "A number of people asked"How can I organize this? What can I fold to store this? I'd love to see this in action.' We decided then to start the program in order to help students understand the basic concepts."
What you can learn from:When designing a course on your own, remember to consider "show instead of telling" every time you are able to. "This type of image is a lot better than reading text," Says Takeo Yagi Director of Operations Takeo Yagi. Operations.
4. Prioritize accessibility
Her role as the world-renowned "Queen of Clean," Marie speaks with a worldwide public. Her bestsellers are translated into more than 40 languages, and she has many admirers in various nations that have other languages as English in addition to Japanese.
Marie speaks Japanese as well as English subtitles for the "Fundamentals of Tidying" instructional video, which allows KonMari's KonMari team to offer translators to those from more than 100 nations that have bought the course.
"Because we aren't able to export internationally in the present, this class is an ideal choice for our audience. It can reach our international customers when our actual products aren't. This allows us to expand beyond in the U.S." -- Patti Ni, Director of Growth Marketing
Summary:Whether you're catering to international audiences or not, making accessible tools such as audio descriptions and subtitles are vital to expand your audience as well as increasing your accessibility.
5. Provide additional information
The KonMari team views the course of tidying in conjunction with the other services they provide. "Everything starts with knowing the basics of Marie. This is done through Instagram along with Netflix. Netflix application," says Takeo. "The next is the book that will explain what is the KonMari Method. If you're trying the Method on your own, we offer an online course that can help. However, we can also provide assistance for those who've tried the method on their own but require assistance. Each step is connected to the following one and the process is clearly laid out."
Alongside the course being viewed as part of the bigger KonMari program, the KonMari team also uses OTT's "Extras" function to give more content at no cost with their program. With support available at every stage of the journey KonMari can build trust and confidence among its customers and retain them on board to be loyal customers.
"It's crucial to understand both the reasons and not just the manner," says Kay. "This training really does both. Here's the way to do it, but it's the reason that you must follow it all the way from starting to 10. This is a significant element of the instruction and it's applicable to every one of the things we do within the workplace."
The takeawayYour video is your primary dish, but it doesn't mean you shouldn't offer some intriguing alternatives to accompany it. Take into consideration what other information viewers may require during an visit to your location, then make it available!
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