Introducing Woo Express: A New Method to Launch an Online Store

Jul 1, 2023

What exactly is Woo Express?

What exactly is Woo Express? We're glad you asked! This blog post will give an overview of our latest product and will hopefully address all questions you might have.

A screenshot of the Woo Express onboarding guide asking the user to describe where they are in their commerce journey.

It is the quickest method to open the store using

Two Woo Express options are based on the requirements you have

We'll dig into the details below, but the first point to be aware of is that Woo Express is a subscription choice that lets you to start working with your online store right away, comes bundled with a set of extensions essential to your store, it is operated by WordPress.com.

It is the best of both SaaS as well as open source

Woo introduced this product because it offers the best combination of an A or B choice: software as a service (SaaS) or an open source, standalone application. SaaS choices are subscription-based websites like Shopify or Wix. The open source options, including WordPress which is free to use and the option to purchase.

Woo Express is fundamentally open source, but can be managed like it were a SaaS solution, which means it is possible to manage your site as a subscription, directly through .

The benefits of open-source software

It also means that companies are able to create portable backups and use that backup to move their site to a new host in the event that they decide that they do not want WordPress.com hosting anymore. The website remains unchanged, which reduces the disruption that migration can bring.

Open-source software also tends to be more secure, because it is made available openly the open so that others can examine, access, improve and modify it. Because there are many eyes watching the software, bugs are discovered and fixed much quicker than other kinds of software. We are also held to a higher standard of code, since vulnerabilities can be found faster in code that is openly accessible by anyone in the public domain.

What's different with Woo Express

Woo Express is a version of WordPress that includes essential and beneficial features installed and pre-configured, and it runs in the cloud platform of WordPress.com which means that you do not need to buy a third-party hosting plan as you typically would with or WordPress.org. Woo Express is hosted on WordPress.com as well as includes domain name registration as well.

A screenshot of the Woo Express onboarding guide that asks users to input key details about their business.

What is the reason Woo Express a subscription when is absolutely free?

Woo Express is still the identical technology, only hosting is included. If you want to install Woo Express to an existing website, you'd have to purchase hosting from an external provider, such as Bluehost. In the case of Woo Express, hosting is provided by us and serves as what is the base for the cost of the subscription.

But, Woo Express is still owned by you You can also utilize your backup of your website to switch to another hosting provider at any time that is not easy to accomplish with SaaS choices like Shopify as well as Wix.

Benefits of WordPress hosting

We are extremely happy with all our hosting providers as they allow us to provide 43% of our internet! However, for people not as tech-savvy moving between the hosting company's site and your WordPress administrator may be difficult and confusing. By using Woo Express, that back-and-forth can be eliminated. Everything is controlled through your WordPress administrator account. If you're a developer looking for more technical information, check out this article on our blog for developers.

Woo Express with WordPress hosting also offers optimal security features due to the inclusion of Jetpack scan. Jetpack is a sister firm to Woo and WordPress which runs on WordPress.com, too. That means that any software updates for security are automatic and are made as quickly as possible.

The Woo Express free trial

How to know if Woo Express is for you

Woo Express is best for anyone who wants to start selling as quickly as is possible. It is extremely flexible and is supported by the full WordPress ecosystem -- which includes nearly 43% of the websites on earth.

A screenshot of the store creation loading screen in Woo Express.

The perfect match for medium or small firms.

Woo Express is great for companies that are just starting out, as smaller and mid-sized enterprises looking to migrate to a more flexible platform.

Growing your business with Woo Express

Woo Express is a great choice for scaling up into a massive store, as everything is customizable, from features and functionality to hosting, security, and support. When you expand, there are many learning and development resources available: community forums, WordPress-focused blogs, Woo Experts, and Woo help. Third-party extensions and plugins provide support for their respective products as well.

Excellent for testing driving Woo and clients

If you build WordPress and sites you can try the 14-day trial of Woo Express can be used to give your clients a taste of without having to commit time to initial development. It is easy to set up an online store -- fully equipped with all the necessary e-commerce functionsat no cost, and let your customers have a look at WordPress as well as their own.

Should your clients choose Woo, you'll benefit from the cost savings from bundled extensions. We'll explain the benefits below.

What's included with Woo Express

Woo Express comes with a collection of extensions carefully curated by and are made by and some of our most important suppliers. All of these extensions have been developed to integrate with each other and are regularly updated. With Woo Express, updates happen automatically, which means there is no need to think about updating manually your plugins and extensions.

Priority Support

Priority support is reserved for Woo Express users, and Woo users who have purchased an extension. Your questions and challenges will be addressed in our support queue, where you'll be able to talk directly with a person in real time via chat or by email if you need help.

Premium Block Themes

The new Site Editor within WordPress lets you make a stunning shop without editing the code. With Woo Express, which is available on WordPress.com the new store designs come equipped with The Tsubaki theme, the latest block theme created for . There are also four blocks to pick from that come in a wide range of designs to discover what suits you best.

Woo Express features and functionality

Woo Express offers a large array of functions right out of the box that will help you set up your product, shipping, taxes email, analytics, as well as employee accounts, just among others. In Woo Express, users have the ability to:

  • Fine-tune your site's design with no coding.
  • You can create unlimited numbers of items and services.
  • We offer a flat rate for local pickup, free shipping as well as live-rate shipping.
  • Automate messages to your customers for abandoned carts, birthdays, and other occasions.
  • You can customize your cart's your checkout experience.
  • Sell on the most popular social media platforms

Extensions included with an Woo Express subscription

One of the biggest differences between and Woo Express is the bundle of extension features offered with your Woo Express subscription. Extensions are additional functionality that can be purchased on their own and then added to your site. Some extensions available along with Woo Express are:

Adding more functionality to your Woo Express store

Paying subscribers can access any extension within the Woo Marketplace, and can install additional extensions compatible with Woo or WordPress plugins outside of the Marketplace.

What is the location of Woo Express available?

Woo Express is available everywhere WordPress.com is available.

Launch Your Woo Express store today

You can do it that fast. It's easy to sign up for a Woo Express account and start creating your store right away.

 Have additional questions? We've got a range of sources available for assistance: