Infuse humanity back in your marketing by incorporating a personal video
If video fuel is the key to expanding your sales and marketing, personalized video is next-gen and turbo-charged rocket fuel.
You can learn from eight-seven percent of folks who have seen positive returns by using video advertising, such as growth in traffic, leads and brand recognition. In terms of personalization, 81% also say customized videos have grown their revenue.
In fact, people have 13% more likely to remember a message packaged in videos in an email, as opposed to a text-based message.
If you're considering using video personalization to skyrocket your profits and increase your profits, we'll assist you in getting there through this tutorial. We'll also drive home the advantages of creating custom videos and hand off some tips for making ROI-positive videos.
Top 4 benefits of video personalization
Marketing that is human-centered
Personalized videos are an effective method of standing out in a noisy world of sales and marketing.
Consider it this way, seriously. Do you think a short video with a thumbnail of a smiling face, waving hello to you better or a boring one that is text-based and seems to indicate that the sender been mass-distributing it to everyone in their outreach list? It's hard not to pay attention to the video email, wouldn't you?
Video personalization not only grabs attention but can also be a fantastic way to showcase your personal style in order to build trust with potential clients.
The numbers support this, and 70% of sales reps using custom-made videos for outreach report an increase in their response rates.
Time saving for everyone
The preparation for meetings, the creation of captivating presentation slides, and making time to schedule demonstrations for products can take a an enormous amount in time.
Once you get a hang of video prospecting though it is easy to record personalized videos and save your as well as your viewers' time.
Internally, recorded videos are super helpful for fighting the case of this-meeting-could-have-been-an-email minus the boring part of having to write and read long emails.
Externally, personalized video is great for (and humanly) making new suggestions making better prospecting decisions, as well as informing new users and users about your product.
Helps you implement your ABM strategy
Marketing based on accounts targets companies with targeted content that can help them grow and get them further down the sales funnel.
The key to nailing your ABM strategy is Customized content that addresses specific queries that target accounts face.
Thankfully, customized videos are the ideal content format to nurture these extremely important account types.
Personalization is one of the most prominent features among written content, which helps you win a client's attention without consuming a lot of their time.
Furthermore, as personalized videos can be used in a variety of use cases, you can use it throughout the marketing as well as sales funnel. For example, use video personalization to share opening messages, address customer support questions, and develop relations with the people who are in your targeted accounts.
It makes work simpler
Finally, a customized video can help to overcome confusion and miscommunications which poorly or poorly written briefs create.
Sometimes, in spite of our best efforts to stay connected--we forget that everyone is different in their approach to working and communication.
Plus, you can auto-generate your video's transcript as a note-taking record of the video's message. This makes the entire dialogue searchable CTRL-F- capable, and easy to reference later.
9 tips that will help you create an individual video
Convinced you need to start creating personalized video content for pitching, prospecting, teaming together with other people, assigning tasks, and so on? Begin creating. Trust us that recording an individual video is simple.
Here are the best tips and software for video personalization to start you off -- let's kick off with the tips below:
1. Create an informal script to stay on track
It's not necessary to have detailed plans however. Create a bullet-point list of what to cover on a notepad and you're set. Refer to this list while you record your video, so that the message stays focused on the right topics and you won't miss anything.
2. Simple and short.
Videos that are long and rambling fail quick and often. Simple, straightforward video works better for keeping viewers' attention. Actually, more than 60 percent of viewers stay watching a sales video until the close if it's less than 60 seconds.
The act of writing your video will remind you to use basic language, and to stick to your message. This, will ensure that your video is brief.
Some additional helpful suggestions to try today include:
- Make your camera sound as you would to someone! The fact that you're making videos for prospecting doesn't mean you need to use fancy words to sound professional.
- Be authentic. You are who you are! Your potential employers and colleagues will appreciate sharing your authentic self on video. They aren't looking for an edited video, so it's okay if your perfectly perfect video does have a small slip up -It's just human after all.
3. Do not settle for the very first attempt
If this is your first time in video prospecting it is recommended that to do some initial work by recording the video several times before deciding on the initial take.
Why is that? Each time you record a version you'll be able to learn something new such as:
- Your delivery style
- Enhancing the audio and lighting
You'll also find yourself coming up with new ideas for displaying your personality and to connect better with your viewers.
4. Make sure to include your face
Why: displaying you face can be the best method to engage with your target audience. It's the first step in making your prospecting videos more personal and a surefire way to build your account's confidence.
When it comes to marketing videos it is beneficial for more than just gaining confidence -- it can help build brand familiarity. The explainer video for SparkToro that he shares on social media, such as, for example, aid in the recognition of your brand, on top of the product's education as well as connecting with people who watch them:
5. The pepper in your life
Speaking naturally and being yourself are the biggest tips to keep in mind here. There are a few subtle methods to display your individuality as well. Like:
- Create your own "uniquely-you" video-making space. Without cluttering the background include items that make you feel. Consider adding books if you're a reader (they're excellent for starting conversations also!) and antique showpieces if you love those. Your wall art could show what you like.
- Introduce a distinct accessory to your wardrobe. This could be any thing from a certain-colored scarf, to wearing a T-shirt that features your company's logo or even wearing a cap on all your videos.
These tips will not just help spotlight your personality however, they also help build your brand's recognition too.
6. You can research potential clients to make sure you are able to tailor your video for outreach
Personalization is often only limited to using your customer's name. But it's more than the scope of. Because if you really desire to make a lasting impression, and get positive results through video marketing, you need to personalize your videos in the correct method.
What can you do to take your personalization and take it to the next level?
Through researching your prospect's pain point. This helps create a video message that speaks to the person's particular problem -- offering them an answer that they really need. It also ensures positive responses.
7. Provide a useful recap or summary of the topics you'll cover
Depending on who the video will be aimed at and the length of your video depending on the audience, putting up a text-based slide featuring what you'll talk about or have talked about helps.
When making internal videos, we recommend including a slide that highlights what you'll cover in the video -- include it when you talk about what you'll share within the video.
If you are using external video content, like sales pitches, include a recap or summary slide detailing how the tool could assist the viewers. Place it prior to the call-to-action (CTA).
8. Go the extra mile by engaging
Such a video uses tools like hotspots, overlays, time triggers and branches to invite viewers to engage with your content.
Take a look:
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9. Give the viewer a next step (aka an CTA)
It's also important to guide your viewers to the next step that they should follow after viewing your customized video.
When sending out outreach emails, this could be asking them to reply to your email to request a demonstration of your product. For marketing emails the CTA may be a small-scale conversion for example, like signing up to your newsletter or asking users to download the free version of your tool.
As for internal team videos, make your ask explicit. As an example, ask that the person watching to go through the brief and get back to you for any concerns that they may have.
Make your very own personal videos right now.
For a recap, personal videos:
- Easy to make
- Accelerate things and provide async remote work
- Are an effective option to stand out in a noisy world