Increase the number of customers you can reach by running advertisements that are paid using Performance Max

Performance Max lets you get customers to click through Google properties such as YouTube, Gmail, Search and even The Google Display Network. The advertisements are generated automatically with the help of products synced to Google Merchant Center. Google Merchant Center, so it is not necessary to design and create advertisements.

Google's machine learning uses your product feed to create and present a wide range of advertisements designed to attract the right shoppers at the perfect time. Additionally, you can add custom images, texts and URLs to your existing campaigns to make highly customized shopping experiences. Google will then test multiple combinations to determine the most appealing version that will increase your company's visibility and boost effectiveness.

With Performance Max, your best-performing ads will appear more often. Bidding tools eliminate the need to guess what strategy you will use to select the keywords you choose in addition to its compatibility with other tools that aid in e-commerce to streamline your workflow.

Below, we've listed some of the latest Performance Max features you can benefit from to help drive more sales.

Increase sales by using these four strategies

1. Connect your feeds to your products

Your store is unique as are the products you sell. By using Google Listings & Ads, you are able to map the customized area (known by the name the attributes ) of your listings directly to Google Merchant Center.

To help shoppers find exactly what they are looking for. The best way to help shoppers find exactly what they want is to emphasize the most significant features regarding your product in order to attract customers with advertising relevant to them. For example, rather than showing the results of blue knits , you need to provide an element that identifies the look of the blue sweater. Are you sure it's thick, soft, button down or zippered? Be specific about the features that you'd like to include can assist in conversion, because the customers can find precisely the items they're seeking.

It's it's Google Merchant Center is the initial step to showcase your business via Performance Max. Synchronizing your product feed can help to:

• Increase coverage:Find new customers wherever they are looking or scrolling. Your ads will appear across Google's entire inventory of advertising along with the various formats.
• Learn about trends in the market: Gain actionable insights for improving your marketing efficiency and help you better comprehend the audience you target.
• Increase traffic to your product: Convert more shoppers into customers with targeted ads along with better understanding.

The next step

To define your product's unique characteristics, go to "Attributes" inside the main navigation panel within the Google Ads & Listings plugin. You can make, modify, or delete the rules that you create in this section.

2. Make more sales using the customized ads you create

After you've synced the product listings now is the moment to alter your advertisements. By using Performance Max assets, you can upload custom copies images, links and hyperlinks along with the data included within your catalog of items. It is then possible to use these to build ads that are more appealing and engaging. Find out more information about Performance Max assets in this article or through viewing the instructional video.

Uploading textual or photos, you can communicate with those who are the most valuable to your business. It's crucial to upload pictures with every item, so customers can see the way that your product might look in real life. Additionally, additional images help Google to create different versions of the product which will attract the attention of different types of customers.

Performance Max's resources along with custom advertisements can help grow your revenue by:

• More visibility Sitelinks, aswell pictures can provide your advertising greater impact and prominence on the search results page.
• More clicksAssets can also enhance the amount of clicks on your site by providing customers with additional interactive methods of interaction with your product and website.
• Optimized: Google will switch the assets based on their performance. If one asset isn't performing well, the other one will be included in the ad.

Next steps

• Create Asset groups for Performance Max ad campaigns. Upload more images and different headlines in order to increase engagement and increase sales. You can learn how to begin using asset groups in this guide.
• You can create a unique URL that is the destination of every advertisement in your campaign so that customers can get a more comprehensive view of the goods that you provide.

More customization of your products assets lets Google's machine learning tools to produce the most successful advertising campaigns which result in greater customer satisfaction and greater sales.

3. Make sure you promote your product

Promotions are effective incentives that draw the interest of consumers, and highlight your product, and increase sales. In selling on the internet, there is no doubt that you're in competition with brands, but also with any medium which diverts people's attention away from your product. Promotions can be a method to attract attention and to make sure that your products as they are available for purchase.

You can add deals on one of your items and you want to share this deal, it can be displayed in ad campaigns made through Google Listings & Ads. The customers will get a unique offer link displayed with it making your ad recognized. Another benefit of advertisements is reaching out to users via various gadgets, increasing clickthrough rates and increasing conversion rate.

If you already are running a feed for your products within Google Merchant Center Google Merchant Center, you can use Google Listings & Ads to offer a wide range of rewards, such as:

• sales:The sale badge and strikethrough-price annotations automatically show the moment an item is offered for sale and confirm that it has met Google's criteria.
• DiscountsYou can specify an amount of discount, a cashback; purchase one, receive one for free, purchase one and receive a second one at a discount percentage.
• Shipping:Offer free or discounted shipping.
• Price drops The prominent price drop badge should only be shown whenever there is an increase in a stable price of a product.

Your next step

Make and announce your offers and deals. If you want to add or alter coupons on your account dashboard, look for Marketing > Coupons you'll find the Channel setting for visibility to the left. Click "Show Coupons to Google" to enable it.

4. Expand your reach globally

Multi-Country Advertising is an automated function that puts every country in reach, so you have greater possibilities. As a result, it is possible to increase the sales of your business and grow it faster.

• Extension: Extend your reach through multiple countries speaking the same language through the same feed.
• Budget Manage it all using a single budget for your campaign.
• Exposed: Explore new markets with Google Search, Maps, Google Shopping, YouTube, Gmail, Google Display Network and Discover.
• Monitor: Pay attention to your metrics and then run your campaign directly through your store.
• Improve:Enhance your performance across all regions.

The next step

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