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Imagine your day with Color 2023"Head of Table"

Nov 18, 2023

"Think" In Color 2023 has officially ended! We're thrilled and grateful to have the chance to take part in this lineup of amazing women as also BIPOC the founders and co-creators of the company. We're hoping that, at after the conference you're amazed by the experience of our presenters and learned how you can create a strong online community, expand your services and grow the business of your organization and increase your reach, and many more.

Although many topics were discussed in the forum however, we've succeeded in bringing the most important aspects to the notice of. Discover what we took out of each presenter.

Skip ahead:

Creating Cozy & Collaborative Virtual Communities

Cicely Blain, anti-racism expert, as well as co-founder and president of Bakau Consulting. Bakau Consulting

The description of the session wasn't a brand new idea before the COVID-19 concept was found and put into practice, however it increased the requirement for companies to shift to a new digital environment. Then, businesses that wanted to keep a continuous connection to their customers, set the foundation of virtual communities where like-minded people can share knowledge and encourage the one. It can, however, be hard to establish an online community that's similar to a physical one.

In this short video, Cicely Blain shares their method of creating their own virtual community named Living Room. They explained how they have built a warm and welcoming atmosphere within the online world by creating secure and inclusive communities and making use of technology to meet people's demands.

      Principal Takeaways    

Be aware of who your target audience is, and what they're searching for.

Before creating Living Room, Cicely had decide who they wanted to make the space for. As their work has roots in fighting against discrimination and prejudice, Cicely knew that this target audience consisted of primarily DEI professionals, consultants as well as HR professionals with similar work.

Then, Cicely had to figure out what exactly they were looking for.

"I thought about what they are anticipating most excitedly, especially during this time of transition, in which everything shifts and is referred to as various terms?

     People are searching for the feeling of community, unification as well as a sense of unity during an era of extreme isolation. People are also seeking ways to be connected and to learn."

     You should be an accessible website.    

The most efficient strategies to encourage people to sign up for your online community is to provide them with something they are able to relate to. For Cicely what was relatable was their home place. They sought to duplicate the cozy, comfortable atmosphere that the space they lived in offered them.

     "I thought to myself, "What would I want the people in this space to feel?' I thought, well I'd like them feeling like they be if they walked into the physical space. The place should be warm, inviting and comfortable. I'd like them to feel at ease and at peace, as well as acknowledged."

Cicely integrates this spirit into her community:

  • Virtual conferences are each 10 minute reflection. The hosts of the conference ask questions which are projected onto a the screen, encouraging participants to engage in self-reflection.
  • The soft playlist is a calming R&B-style one that helps users to relax and relax during a phone call.
  • Engaging in conversations like you are having a conversation with the closest people. As you are making videos for the online courses, Cicely might be doing makeup or even making iced tea on the table at home.

Provide a variety of options to help community members get what they need

Although the members in the virtual community are generally like each other However, each will have its own set of demands, along with strengths and weaknesses and. Your company will have to figure out various methods of meeting the requirements from your clients, in spite of the differentiating factors.

Alongside Living Room, Cicely met the requirements of their neighbors through:

  • Engaging in a variety of methods (e.g. chat forums, live discussions extensive online classes and more. );
  • Definition of values common to everyone and guidelines for the community
  • The dress code permits people to wear their authentic selves;
  • Elimination of stressors that are not needed, like the time limit and agendas for meetings;
  • Take into consideration accessibility needs (e.g. the neurodivergence and disabilities) for example.

Fonds inside the Funnel: How you can maximize sales by using a Customer-Focused Funnel

Ellie Diop, Content and Finance Coach at Ellievated Academy

Summary of the meeting: To build a successful company, you must have customers to purchase your products or services or avail the services you offer. Yet, most companies fall into the trap of producing the type of content the ideal customers will be looking for, rather than the information their clients really need. In this session, Ellie explains how you can increase your sales and boost sales by designing the right funnel to draw in your top customers which is tailored to the needs and wants.

The main lessons learned can be summarized in the following manner:

HTML0 Each aspect of the content is important.

A funnel that concentrates on your customer could be defined as making an emotional connection between your customers. One of the best ways to do this is to create material that is educational, relevant valuable, beneficial, and beneficial to your clients. An effective funnel focused on your client's requirements has five steps:

  • Awareness
  • Discovery
  • Information
  • Conversion
  • Retention, relationships and Repetition

Regarding the importance to write content, Ellie adds, "Every article you write will be a component of your sales team. So, anything you wrote within the past three months is working to assist your customers in the process... Make sure you are consistent in your appearance, and a consistent style helps create an established tone which your clients can be able to understand and help them navigate the entire process."

Make your brand crystal clear

If you aren't familiar with those who will benefit from your service or products won't have the ability to convince people to be able to buy from you, or even cooperate with the people you're targeting. Before creating an online channel it is essential to define your company's mission and mission by starting by determining who your ideal client is. You can ask yourself:

  • Who do I serve?
  • What can I do to assist my client in resolving their issue?
  • What must I know?

The fundamental question is what kind of the business decisions you have to make. Ellie offers a straightforward example that I can help [your target clients] realize the goals of the service or product you are offering.

Based on her own experience expanding her business, Ellie says, "For myself, this might be "I support women to create profitable businesses by helping them with necessary strategies and financial techniques '... When I last did it, I wrote the following on one of the post-it notes I keep on the wall of my work area every attempt I made to create videos, I had a clear idea of whom I was talking about. "

Develop your social media followers

Social media is one of the most efficient channels online to increase brand recognition while in turn, generate leads for your business. It's so effective that people will check out your company's Instagram account (or any of the Facebook and Twitter websites) prior to visiting your site.

It is therefore crucial to dedicate your time (and possibly money) to your posts for social media in order to increase its visibility. One of the best ways to do this is:

  • creating engaging, educational, and shareable materials (especially video)
  • Paid-for ads are on display
  • Work with influencers that share the same target market as you

     Lead magnets can be utilized to expand your email database    

If you're making videos, or any other type of content you'll want to draw the most popular users from social media to your email list. Signing up on your email subscriber list, you give them the chance to engage directly with them. This can be more beneficial than when they come across your videos and posts while browsing Instagram or X (formerly Twitter). This is where lead magnets are useful.

If you're in the right circumstance, then when you utilize lead magnets, you're handing your product's value to them for no cost in exchange for contact information (usually their email and name). address). You can also request other items in addition. At the start of her business venture, Ellie provided free one-on-one training for customers to exchange reviews. The training was used to gain her first batch of paying clients.

     "You've had to consider the next question "What's an area in which I can provide an amazing gratuitous service that will bring someone joy? It should be your main focus. (In my business) I implemented a new method recently, instead of pushing the customer directly towards a product and then directing you to a complimentary offer which is the free masterclass. Following that, we offer the backend. Our experience has been excellent."

The process of keeping existing customers more straightforward than finding new customers

Every new lead you get It is the process of guiding them down the funnel of sales. It is much more difficult than convincing a customer to return and again. Therefore, you should focus on the retention of customers in the same way or greater than the acquisition of customers.

If you wish to keep clients, there are ways to go about it:

  • High-end customer service
  • Use surveys sent out by customers to collect feedback
  • Find testimonials from clients who are satisfied (offer incentive programs, if feasible)
  • Design a product with a different design to meet market demands

When she came up with the second offer, Ellie shares, "I had my first credit offer to business class at 15 dollars. At the same time I began to hear the opinions of my clients on what they would want to see next time around. The feedback led me to create an idea to have Business Credit revamped. In the end, I designed a all-inclusive Business Credit masterclass, and following that, the entire set of products. This resulted in many customers who purchased first, then purchased another one to cover the gap. They later bought the second one because they had grown in knowledge, and they were eager to find out more."

The growth of both B2C as well as B2B businesses with Multiple Revenue sources

Jessica Chen, Global Communications Expert and CEO of Soulcast Media

Description of the presentation The talk will cover: All businesses consist of three primary components of sales and revenue that they must consider the quality of their offerings and services and the content they produce to explain the services and products they provide along with the platforms they use to publish their information. In this presentation, Jessica discusses the power of LinkedIn for helping companies connect with their clients (B2C) and other businesses (B2B) and also how you can create content that appeals to both types of audiences as well as how you can expand your products and services in order to meet the requirements of both types of audiences.

     LinkedIn is an effective method to share your content and increase your exposure    

Numerous entrepreneurs and professionals utilize LinkedIn but they're not thinking of it as a tool that can help them increase your presence and share articles. They view it as an avenue for building their resumes and seeking for opportunities to connect and network to people who you already know.

In the real world, LinkedIn is a social media platform, comparable to Instagram as well as X (formerly Twitter), and should be considered as such. Its only distinction is what type of content you publish.

LinkedIn's main draw is its presence on social media. Jessica declares, "The appeal of LinkedIn is this: You're reaching an people who are in the process of developing themselves as well as eagerness to grow. "

Jessica will also share the story of how she developed from talking about her experiences working as a journalist during the year 2018 before becoming qualified to be a Top Voice as well as a LinkedIn instructor within five years. The reason she explains this is to be consistently active on LinkedIn in addition to connecting to a variety of people who can benefit by her services of helping others to improve their communications skills.

Modify the message you send in order to satisfy the needs of both B2C and B2B viewers.

The majority of entrepreneurs believe that they'll only get noticed by ensuring that the content they create is directed at people who are not even people. But that's not true.

The benefit of LinkedIn is that it has the ability to permit users to alter the content of their posts in order to reach both B2C as well as B2B customers. LinkedIn's offerings don't need to change, but altering how you present your company could increase the visibility of your business and allow you to draw clients from both the business and personal side.

"I have found that, when I'm trying to talk to a B2C audience I'll use terms such as "you," "your" Have you ever thought about ...?'" Jessica says. Jessica. "My method of speaking is very transparent. Therefore, everyone who is reading my blog posts will be likely to feel as if they're reading something intimate.

     "[With the B2B market] instead of using 'you' and "your" I'm framing my talk by saying things like "the team" as well as "the team'. This is more uplifting and less personal."

     Set yourself up as a thought-leader in order to reach B2B audience    

Contrary to the typical client who simply needs a good product, buyers who are B2B need to know they're purchasing from the best quality. To attract attention from B2B customers, you'll have make yourself known as a specialist or a thought-leader in your industry, even if the products you sell are targeted at B2C customers.

If you are an artist, then you could create and sell an online photography workshop for your B2C customers. For B2B clients, you should publish thought-provoking material about your career in the realm of art or about starting the business you'd like to create through your art. If you are able to offer individual instruction courses that assist employees to be more efficient, you can contact B2B customers with specifics about ways to improve the effectiveness of your organization.

So, you'll have the ability to go from providing B2C items like one-on-1 classes, online learning, in addition to presentations and speaking engagements.

How to Art of Designing Your Personal Brand by using video

XayLi Barclay professional along with Visual Content Coach for Start Shoot Expand

Session description If you're an proprietor of a company, wouldn't imagine how difficult it can be to get noticed, particularly when selling in markets or sectors that are saturated. One way to combat this is to build your own brand with videos. This could be shorter TikTok clips, Instagram Reels, or longer-form YouTube videos. In this talk, XayLi explains how you might use videos to promote your online course as well as to generate sales. Establish your brand name in the minds of people who buy from you.

There's nothing to start with

If you're making your first video or your very first livestream it's not required to have everything perfect. It's possible to start with what you already have. Beginning, viewers will overlook the quality of your videos and editing skills since they are aware that over time, you'll improve.

XayLi herself was among the very first one to launch with a laptop, white background and a ring light, which was taken from the mill.

"This is where I got my start at my very first job I was even invited to become one of their experts" she says. "I tried to stay patient until I got the stage of the newsroom to take my first training. I taught people. I used the tools I had because I realized that the lesson I was trying to teach was not just about how gorgeous your home might be.

In the present I've got a complete studio that I have built at my home However, it's my first studio that I've built some time back. "

There are more resources available once you are able to access more

If you start to earn more attention as you share your videos and begin to earn income it is possible to increase your equipment and improve your tools for creating videos. It is for instance possible to purchase a new camera or tripod stand (worth between $500 and $1,000) with a green screen and E-CammLive as well as Teleprompter software, as well with an Adobe Premiere subscription for editing.

A discussion on the latest equipment and set-up improvements XayLi talks about, "[At this stage] you can have diverse camera angles, as well as further. This is the right time to put money into such things since you're making income. Most of us think we must look nice for the sake of earning cash. No. It is necessary to get to the market in order that money will begin coming in."

If you're making enough money it's possible to outsource the editing of your videos as well as distribution contractors or employees.

HTML0 Pay attention to one thing in the present

There is a common misconception that you must do everything in order to grow your business. There must be a blog on each channel, get involved with every trend that is emerging, and speak about a range of topics. But, that's not always true. It's better to be able to focus solely on one area in a single moment as you develop your personal image. This will not only stop your enthusiasm from diminishing and spending too much time but also lets your audience know what they ought to be looking forward to each when you post a video.

Based on XayLi Barclay's "Rule of 5 Fives" Here are five elements to consider when you are creating your digital strategy

  • One product or service
  • A market that you could target is
  • One-lead tool for conversion
  • The primary traffic source
  • One goal of business

Memberships consist of The Good, The Bad as well as The Ugly

Teri Ijeoma one of the original founders of Trade & Travel

Class Summary In the right way, memberships can be great businesses to establish stronger relations with their clients as well as generate additional revenues. Teri Ijeoma created an online membership platform that caters to Trade & Travel and she currently hosts more than 35,000 students who attend her classes and more than 185,000 email list members. In this lecture, Teri shares the benefits from establishing a system for membership along with a detailed explanation of how organizations can create and manage the members in a manner that will be effective.

Be aware of when it is time to move from a group that is free to a model of paid dues

If you're not a famous business, then you'll need create a subscription plan that offers benefits for no expense. Teri started hers using an account on Facebook which was totally free. As you grow your network, it is crucial to know when you should change from a group that's completely free and move to a paid subscription model.

There are some warning signs to be aware of prior to beginning a new turn

  • The company you work for is growing in size, but the workers must pay a monthly fee to qualify for this offer rather than paying for any other benefits or services the business provides, e.g. year-long customer support, etc.
  • Every member of the group has their own groups or meetings making it difficult for the running of the group.
  • Moderators for groups are hired as coaches who provide consulting for members of the group, however they don't earn additional income from the members of your group.

HTML0 Your member program is a program on its own

Many companies who offer online classes also offer members as an additional benefit to their classes. Membership programs is a viable way of making your course worth more, but it should be treated as an actual product, not a mere addition.

In an interview regarding the benefits of her Trade & Travel membership, Teri acknowledges "In early on I thought that this was merely a continuation of my journey. But, that's not the situation. It is a product which stands independent of any other product. It must have its own team, promotion and marketing plan... The best thing to be thinking of it as a service as a whole."

Be informed about what you'll pay.

If you're transferring from a no-cost group to one that is funded, consider the income you want to earn and then price your proposal in relation to that same. You can make your offer more affordable to draw many more members. If you're certain the program is packed with top quality, do not hesitate to inquire for a higher cost for it.

As in the previous example If you're planning to make 10,000 per month, it's best to attract 500 clients making $200 per month than 1000 individuals making 100 dollars per month. The greater the price you set, more likely customers would be eager to join. Also, you'll achieve your goals for revenue more rapidly and be in a position to control your plan.

Discussion Panel Discussion on Head of Table

Diandra Marizet (Host) Executive Director & co-founder of Intersectional Environmentalist

The outline of the panel discussion includes participants Cicely, Ellie, Jessica Cicely and Jessica XayLi sharing their views on the significance of diversity and inclusion the workplace. They also discuss challenges females and BIPOC entrepreneurs confront as they become creators and how they can determine the price of their goods ethically in a capitalist market.

Below are some of the most important questions and answers in this discussion:

     Entrepreneurs who are women, particularly women from minority groups who have a low representation, are financially secured for the first time. What challenges, concerns, and opportunities does this mean for female entrepreneurs?

Ellie Diop: Just like there's a lot of trauma associated with poverty and wealth trauma as well. If you're the only one within your family with an income that is between six and seven figures enterprise has plenty to learn from. There's a stigma that still exists when talking about money, particularly for those that is of color, and earning more than most people see in their lives.

When I first made a million dollar, I felt afraid to leave my mom's house. I was hesitant to put into the account due to the uncertainty of what steps I'd be doing if the money disappeared. Also, it was a bit nerve-racking to inform my relatives since I was afraid they'd be able to see me differently.

One thing I'd love see more of is collaboration places like these that will eliminate the negative stigma and say "Hey there's something happening? If you're anxious about earning more money, what do you best utilize it? Do not be afraid to express your opinions". This stigma is the reason that a large number of people earn lots of money and return to their previous position.

     In the world of business, frequently it is necessary to mix codeswitching, blend in or remain quiet, or to leave some of us out. We have times where people don't feel that we're component of professionalism. What lessons have these experiences imparted to you regarding how to can contribute to the society which you live in and how do you incorporate it into your job as an DEI professional?

Cicely Blain Cicely Blain: In the system of media we were raised in the past, there's a specific sort of person that is featured in TV, media, and social media, in addition to when certain creators get lots of attention while others are being shadow-banned it becomes obvious that you have to adhere to an established style of talking and being.

When you find a space that you're appreciated for who you're by those close to you and by your leadership (even when they're not experiencing the same experiences like you do) it's an amazing feeling. While representation is growing and there are more chances given, there are still two rules for how people show up. It's easy for us to be ensconced in these two rules (even if they might not be the case) that can hinder us from achieving our goals.

On TikTok there's an abundance of users who don't appear polished and put together regularly. Though it's great, I think that the possibility is limited to some users due to the increasing perception of the appearance of other users as well as the way they portray themselves.

If you're faced with the dilemma of having to decide that your current path doesn't match with what your capabilities are and what your ideals could be, why not consider making the decision to transition into full-time entrepreneurial?

Jessica Chen: All of people reach a time when we recognize that the dream which we've set out to attain is achieved and we're now willing to look at a different avenue. For me, I had an extremely rewarding job which I was content with for a while, however after 10 years of working it was clear that there was something more to offer. I've always been that type of person with the capacity to design my own path. So, I started to think about ways I could impart my experiences to my fellow students.

My first position was journalist and you could think of as an "proper" job that doesn't allow you to express your ideas, and do not have a unique sound when telling people' stories. It was a difficult change to start creating my own voice, and showing my personal style. This was definitely a learning process.

     How can you price the products or services you offer so that you can attract customers with the same mindset looking for information about you, and appreciate the value of your product or service you provide?

XayLi Barclay The majority often we sell low prices and overburden the person who's investing that is not beneficial for the person investing. It's easy to think there will be a large quantity of clients if you price your products cheap. The reality is that you're dealing with people who feel overwhelmed but aren't eager to do anything.

I sought out the services of a business coach to determine how much I'd earn, and then decide on my price based on the volume. It's common for creators who create online courses at $7 to be earning more than six figures on their course, but they're not in a position to determine a cost. If you're a creative who has a small budget, it's important to know what you intend to achieve as a business and to determine the appropriate cost for your product.

If I can provide five online classes at an expense of $1,000 per course, I'll earn five thousand dollars rather than offering 500 courses at a price of $10 for each course. Consider it this way. It's what I had to go through.

You can watch the training sessions of Think in Color 2023 on-demand

This is an overview of important information of the conference that ran over three hours and was designed to help budding as well as established entrepreneurs in development economics. We encourage you to go more deeply into those areas that have piqued your attention.

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