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Imagine Color 2023. Color 2023 The Head of the Table

Nov 19, 2023

This Thinking In Color 2023 event will officially be coming to the end! We're grateful and thankful for the chance to be in our line-up of brilliant women, as well as BIPOC makers and pioneers of the BIPOC scene. We'd love to believe that, by the end of the day you're thrilled by the experiences of our presenters and gained knowledge on how you can create an online community that is effective, expand your offerings and improve your earnings as well as various other topics.

There were many topics discussed in the forum We've tried to make every effort to share some of our favourite moments with the viewers. Discover more information about the most important aspects of every participant.

Skip ahead:

Creating Cozy & Collaborative Virtual Communities

Cicely Blain, an anti-racism expert and the founder of Bakau Consulting. Bakau Consulting

Description of the event The workshop focuses on remote working. Though it was an option before COVID-19 but this is a new phenomenon that has made it more imperative for businesses to transition to a digital context. It has resulted in organizations seeking to maintain good relationships with their customers. created online communities where similar customers can benefit from and assist to help one another. It can be a challenge to build an online community similar to one that is available physically.

In this talk, Cicely Blain shares their journey to build their virtual community, called Living Room. The audience discussed how they built cozy and warm environments within the virtual world. Ensure that their communities are secure and welcoming, and using technology that meets the demands of their members.

The most important lessons

It is important to identify individuals you'd like to target and the type of information they're searching for.

Before the start of Living Room, Cicely had decide on the kind of audience they'd like to introduce their platform to. Since their mission is founded in the fight against oppression and racism, Cicely knew that this targeted audience would primarily consist of those such as DEI practitioners, consultants, and HR professionals that do similar things.

After, Cicely had to figure out what they truly wanted.

"I thought about"What is it that people are aspiring to own especially in this moment where things are changing constantly and addressed in a different way?

     People are seeking a feeling connectedness, of being to one another, of solidarity and unity even if they don't really feel this sense. Additionally, they're seeking out resources which can assist them in gaining more information."

Your content should be pertinent to the people you're trying to reach.

One of the easiest ways to encourage people to be members of your online community is by providing them with something that they can connect with. For Cicely the most important thing to their life was family and home. They wanted for to have the same cozy and welcoming atmosphere their own living room gave their family and friends.

     "I wondered, "What is it that I would like to see people experience within this space? I thought, I would like people to experience the same feeling like they do when they come to the warmth of a place inviting, warm and welcoming. I wish for people to be relaxed and happy, and also to feel supported by others, the feeling of belonging, in addition to a sense of being part of something."

Cicely brings this energy into the community via:

  • Each virtual conference has an initial reflection lasting around 10 minutes. Conference hosts will ask questions via screen, allowing participants to reflect on their personal perspectives.
  • Relaxing music playlist and influenced by R&B to ease listeners into the atmosphere and help them feel at ease in chat.
  • Every call is like they're the closest friends and family. While they're filming videos to advertise their courses on the web, Cicely might be doing her makeup or making drinks at home.

Give a wide range of possibilities for residents can choose from the items they desire

The members of the internet community tend to be identical, yet they may have unique needs, and strengths and strengths and. In your business, it's essential to find the various methods to meet the requirements of your customers irrespective of their differences.

The Living Room, Cicely met the demands of its clients by using the following methods:

  • The firm offers a wide array of methods to connect (e.g. chat rooms online, in-person discussion as well as online classes. );
  • The core values of the community are outlined as well as the rules that govern its members;
  • Let them be who they are, and let them be who they are.
  • Eliminate stressors which are not needed, such as time limits or agendas for meetings
  • Be aware of accessibility requirements (e.g. impairments and neurodivergence) and other.

Fonds in the Funnel Maximizing profits through a well-designed funnel that focuses on the purchaser.

Ellie Diop, Content as well as Coaching Coach to Fund at Ellievated Academy

The program's description is: In order to build a profitable company, your customers need to purchase or take advantage of the products that they purchase from you. A lot of businesses do not create content they think they would like their customers to buy instead of what their customers really want. In this session, Ellie explains how you can grow your business and boost sales by establishing an appropriate funnel to attract the ideal buyer and react to their needs and needs.

Principal Takeaways

Every aspect of the content could play a part in.

A funnel that is focused at the consumer is the method of creating relationships between your customers. The best way for achieving this is to create relevant content that is beneficial as well as valuable for customers. A funnel created to meet to the requirements of consumers has five steps:

  • Awareness
  • Discovery
  • There is also the issue of
  • Conversion
  • Retention and Relationships

What's the purpose in writing article that's pertinent? Ellie declares, "Every piece of content that you write will be the most important part of your sales team. Thus, what you have published during the last 3 months will help your customers go through this journey... Be sure to keep it consistent in your presentation and make sure you deliver it in a consistent manner throughout your period of time. consistency. This makes it easier for your customer to grasp and also aid your customers to navigate the sales process of sales."

Your brand's definition

If you're unsure of who your products or services are aimed at, then there's no way anyone will purchase your services or products or collaborate with them. Therefore, prior to beginning to build your funnel, it is essential to determine your purpose and the purpose of your company, beginning with your ideal client. You can make a request for:

  • Who do I serve?
  • What can I do? with their problems?
  • What do I need to know?

These answers provide the basis for each company decision. Ellie offers a straightforward model to help your target audience reach your goals making usage of your product or service. product.

Based on the personal experiences that she has gained from growing her business Ellie states, "For me personally, it could be "I assist women in establishing lucrative businesses by giving them ways and methods to finance. '... In the past, I'd kept this information in the form of a post-it on a wall. Every when I attempted to make a video, I thought about the person I'd spoken to. "

Develop your social media followers

It is thought to be one of the best strategies for establishing the brand's reputation and generating sales for your business. It's so efficient that the vast majority of users browse through the content on your business's Instagram profile (or other pages of social media) prior to navigating the site.

It is therefore crucial to invest your time (and maybe even money) on the content you post on social networks in order order to increase the visibility of your posts. The best way to achieve this is to

  • creating entertaining, informative, and easily shared video content (especially videos)
  • Display ads that are paid-for appear on
  • Collaboration with influencers that have similar market segments similarly

 HTML1 Utilize lead magnets to build out your mailing list

When you're creating your content, make sure to get the maximum number of those who don't make use of social media to your email lists of people who are on your list of. When they join your list of email subscribers, it gives them an opportunity to reach them directly. This is more beneficial in comparison to when they discover your content and videos on they visit Instagram and X (formerly Twitter). Lead magnets are the way they could be of assistance.

If you make use of lead magnets, you're providing value in exchange for the contact details of people (usually their email addresses and address). You can request more information as well. As an example, at the beginning of her venture, Ellie offered free 1-on-1 sessions to customers who wanted feedback. Ellie utilized the comments she gathered to find her first customers who were willing to pay.

     "You've to contemplate the following question "What's an area that you could provide an outstanding free service that will make people feel inspired? Make it your main attraction. In my company, I've created a approach that instead of taking you to the product, we encourage users to join to receive an exclusive offer that is the masterclass at no cost. After that, we sell on the site's backend. We've had amazing results."

The way to keep customers who are already loyal is much simpler than getting the new ones.

When you are notified of each lead that you receive, you undergo the procedure of going through the sales funnel, which is a bit more difficult than converting a client who previously bought to buy from you once more. Thus, you should focus on retaining customers in a similar manner or even more so than that you are in getting new customers.

In order to keep your customers coming back, these are the steps you should follow:

  • High-quality service to our the customers
  • Conduct surveys with customers to gather their feedback.
  • See testimonials of satisfied customers (offer incentives when it's feasible)
  • Develop a product to fill the gaps on the market

In the process of coming up with her second proposal, Ellie shares, "I created my first business credit class for $15. While I was doing this I received feedback from my customers about the future needs of their business. So I came up with an idea for my Business Credit revamped. After that, I developed the Business Credit masterclass, and following that, the entire range. We discovered that the majority of people who purchased the initial item later bought the next one to finish the gap components. After that, they bought the second one since they'd been advancing their skills and desired to learn more."

Growth of Both B2C and B2B business to generate numerous revenue streams

Jessica Chen, Global Communications Expert and Soulcast Media's CEO. Soulcast Media

Description of the presentation The session will are governed by three main factors of sales and revenue that must be taken into consideration are the products or services they offer, the material they create for the purpose of describing their services or products, and the media channels they use for distributing the content. In this talk, Jessica discusses the power of LinkedIn to help businesses connecting to both clients (B2C) and other organizations (B2B) How do make content tailored to speak to different audiences? What strategies can you employ to broaden the range of products and services you provide to suit both groups.

LinkedIn LinkedIn can be an effective method of promoting content via LinkedIn and increasing your reach

Many professionals and entrepreneurs make use of LinkedIn but they're not using LinkedIn as a tool that allows you to expand your reach and post articles. Instead, they see it as an avenue to update resumes, find jobs, and connect with friends and acquaintances.

In reality, LinkedIn is a social media platform similar to Instagram as well as X (formerly Twitter), and it is treated exactly the same. The only difference is that is the type of content you share.

It's evident that LinkedIn's success is. Jessica states, "The beauty of LinkedIn is the fact that you're communicating with a specific segment of people interested in personal development and want to expand their knowledge. "

Jessica is also able to share her tale of the journey she took from sharing the story of her reporting experiences in 2018, to becoming a top Voice as well as a LinkedIn instructor within five years. Jessica credits this success to frequent postings on LinkedIn as well as communicating with various people who can benefit from her knowledge in helping others develop their communication skills.

Create a message that is more flexible in order to accommodate B2C and B2B users.

Most business owners believe that they'll get attention only when the content they publish is directed at those who are individuals. However, this isn't the case.

One of the main benefits of LinkedIn is the capacity of users to modify their message so that it can be tailored to the B2C and B2B audiences. Your content doesn't need to be altered, but changing the manner you advertise your company's image can boost its exposure and appeal to both users and businesses.

"I recognize that every time I must convey my message to a B2C community, I will use language such as "you," "your" Have you ever thought you were ...?'""you"?" "You" questions Jessica. "My manner of communication is clear, and anyone who has read my writings can feel like it's a private communication.

     "[With the B2B marketrather than making use of the terms "you" in addition to "your" The way I frame my messages is by by making comments like"the team", or "the company'. It's more positive and not so personal."

 Create yourself as an expert in B2B customers.

Contrary to the consumers who want a product of high quality B2B customers need to be confident that they're getting top quality. In order to attract the attention of B2B customers, you'll have establish yourself as an expert or thought leader in your industry, even though your product is primarily directed at B2C consumers.

Artists can design and sell courses on photography for the consumer market, B2C. In order to get B2B prospects interested, you may publish interesting articles about pursuing a career in the arts or about building a profitable business being an artist. If you can give individual training courses that aid individuals in improving their performance and efficiency they can appeal to B2B customers through writing pieces regarding improving productivity at work. workplace.

Then you'll be able to change between offering B2C such as e-courses and individual classes, seminars and lectures.

Make your brand's image evident through video

The XayLi Barclay specialist and Visual Content Coach with the creation process for Start Shoot

Session Description: If you're the owner of a business, it's easy to be viewed as being not as important, especially when you're selling within the context of a crowded market or within a specific sector. There is a way to combat this by making your brand's reputation through video content, like tiny TikTok clips, Instagram Reels, or longer-form YouTube videos. In this video, XayLi explains how you can use video content to market your course online and also increase sales. Your name will remain into the minds of people who purchase your products.

There's not much details to begin with.

If you are you are making your first livestream or launching your first livestream, all of the details must be in order. Begin by using the footage you have already. Once you've started your journey viewers might not appreciate how good your footage or editing abilities because they know that over time, they will improve.

XayLi herself got started by using a laptop and white backgrounds. Alongside that, she had an rings light she snatched from a mill.

"This is where I got my start with my first position after which I was invited to become an expert in this area," she shares. "I was not waiting until I had built an entire newsroom, before giving classes to others. I benefited from the knowledge I could lay from the internet as I realized the information I needed to convey did not just focus on how beautiful your set-up could be.

At present, I'm working with an integrated studio at my house. However, I'm in the same place which I started a few years back. "

Additional resources will become accessible as you gain more

If you've seen more attention by your video content and you're beginning to earn money from it, you'll need to start building your own collections and upgrading the equipment you use for video. As an example, you could get an upgraded webcam camera, and tripod stands (worth between $500 and $1,000) with a green-colored screen as well as the E-CammLive along with a teleprompter program as well as an Adobe Premiere subscription for editing.

A debate on how to improve sets and equipment XayLi explains, "[At the moment] there are a range of camera angles and many more. This is a good moment to start investing in these things since you're making cash. Many of us believe that it is necessary to look attractive before making the money. No. Your product must be available for sale. After that the money will begin coming into."

If you are able to make enough money, you could transfer your video recording editing, distribution, and recording to contractors, or to an internal group.

 Be attentive to only one aspect at a time

There is an assumption that you must make every effort to improve your revenue. It's crucial to share your content across all platforms and take advantage of every trend and debate various issues. This isn't always an ideal scenario. You should focus just only one element at a moment while creating the image. This won't only slow down the energy flow that you've put into your time, but will let the viewers know what they can expect from you each time you share your image.

The concept is based on XayLi Barclay's "Rule of Five Ones" There are five essential aspects to consider when choosing your approach to digital.

  • An item or service that is only one
  • One possible market
  • One Lead Conversion Tool
  • The main source of traffic
  • The primary objective of a business is to achieve success.

The benefits of membership are The Good, The Bad and The Ugly

Teri Ijeoma who was the original person who founded Trade & Travel

If the presentation's contents are presented in the correct way can be a successful method businesses can establish more lasting relationships with customers in addition to earning extra earnings. Teri Ijeoma is the creator of her membership program that was developed to aid in Trade & Travel and she is now accommodating nearly 35,000 people who've taken part in her training courses, and over 185,000 members of the mailing list she keeps. In this short video, Teri shares the benefits of establishing a membership system and provides a step-by-step process to assist businesses to establish and maintain memberships using a method that is effective.

Know when it's the right moment to transition from a group that is unpaid into a form of membership which is paid

If yours isn't a well-known business, it's required to create your own membership scheme offering the benefits for free. Teri has launched her own through the establishment of an online Facebook community that is open to all. As you grow your network of friends is crucial to understand what it takes to change from a group that's completely free to a paid subscription.

This can be a signal to think about before making a choice:

  • The organization you're working with is growing in size However, members pay a single fee for the product you are offering instead of having to pay for any additional advantages your company provides, e.g. year-long customer support, etc.
  • The members of the group start the group's meetings on their own, or sub-groups. It's difficult to supervise the management and leadership of an organisation.
  • The group has hired moderators as well as coaches, who will offer the coaching of members of the group with no other income from the members.

The member program you are enrolled in is a product that operates by itself

Many companies that offer online courses also have subscription programs that are added to their courses. While a membership plan can be a great way to improve the quality of your courses but it must be considered a full service, not just a marketing gimmick.

The advantages of her Trade & Travel membership, Teri states "In the beginning, I believed it was a way to extend my own training. But that's not trueit's an entire product by itself. It needs to have its own marketing team as well as a promotion and marketing plan... The most important thing is to view the product as an entire one as a whole."

Make sure you are informed of this when pricing

When you move from a free group in an membership-based one be aware of the money you'd like to earn and determine your pricing in line with that. You can make your cost less to gain numerous additional members. But, if you're sure that the membership plan was designed with top quality in mind do not be afraid to request an increase in the price to join the program.

If, for example, you're aiming to make 10,000 per month, then you'll have to get 500 customers to contribute $200 a month, rather than 1000 paying $100 per month. As your rates rise more expensive, the fewer customers will sign for. Additionally, you'll be able meet your targets to make greater profits, and will also be able to make it easier to manage your company.

The Chairperson of the Discussion Panel at the Table

Diandra Marizet (Host) Co-founder and Executive Director for Intersectional Environmentalist

Description of the panel discussion will include Four Panelists Cicely, Ellie, Jessica together with XayLi giving their opinions about the importance of inclusion and diversity within the corporate world. They will also discuss the issues women as well as BIPOC entrepreneurs have to overcome when entering the production economy as well as the most effective method to evaluate the appropriate value of their product ethically in the capitalist system.

Here are a few of the most important issues and issues that have been brought up in the discussion:

     Women entrepreneurs from underrepresented groups are now financially stable initially. What issues that are causing challenges, and what do this suggest?

Ellie Diop: Just like you've endured in poverty, you'll experience the exact same ache for wealth. If you're one of only a handful of family members that have an online store or run a business that earns seven figures, there aren't many people to look for. It is true that discrimination remains when talking about the amount of money earned, especially when it comes to people of different races who make more than the majority of people might think of earning for long durations of duration.

For instance of how I first got my million dollars I was terrified of leaving my home. I was wary of putting into the money since I was unsure of what I should do in the event that it went away. It was also a concern to inform my family members as I was concerned that they would be suspicious of my personality.

What I'd like to for to see more of are collaboration areas like these which can eliminate this stigma and say "Hey there's something happening? If you're trying to earn money, or figure out what you'd like invest your money in do not be afraid to discuss the matter". This assumption valid is the reason the fact that it's quite common for people to earn an enormous amount of money only to return exactly to where they were where they began.

     Often, in the business world there is a need to connect the code-switch or other technology, or set certain parts of our bodies off. We don't always think that we are in the realm of professionalism. Was that an influence on your interactions with the people in your community? How can you integrate that experience into your work as professional DEI expert?

Cicely Blain: We're experiencing the system that we grew up in, and are now seeing exactly similar types of people in media, television and social media and when some creators on the internet gain popularity while others get banned, it is simple to think that one must conform to certain standards of conduct and way of living.

If you come across a situation that your picture can be seen as authentic by individuals who surround your, in addition to the individuals who take responsibility (even in the event that they're facing similar problems similar to yours) this is a wonderful experience. There's an increasing amount of opportunities and representations that are available, yet there's two rules for how people must do. We'll encounter times where we are convinced that there are two rules (even in the event that they are incorrect) that could prevent us from reaching our goals.

As an example, on TikTok there's an abundance of people who don't dress professionally and who are never polished. However, I believe that being a part of this is limited to a very small number of people because there's an expectation that people will be more professional and the way they dress.

What happens when you find that the direction you're currently taking doesn't match to the direction you're competent to go and your true passion might be when you make the step of becoming full-time entrepreneurship?

Jessica Chen: All of people who reach an age at the end of our lives find that the aim you set out to accomplish is done and we're ready to start an exciting new journey. Personally, I had my dream job, which I loved However, after a decade working in this field I realized there was more available. I've always been the kind of person who has the capability to create my own path. When I thought about it, I wondered how I might share the techniques I've developed.

My first position was as a journalist, which may you consider the only "proper" job which doesn't grant you the right to voice your views in addition to being able to express yourself in a way that is your own, but instead, you're communicating the experience of others. It was quite a shock to start creating my own voice and showing my individual fashion. It was certainly a part of the learning processes.

     What is the best way to determine the value of your offerings? create to draw people with similar values, are ready to learn from you and see the value in your offerings?

XayLi Barclay says: a lot of the time when we make our prices affordable, we could overwhelm people who are investing in a business and this is not good for the person. It's easy to imagine that you'll attract lots of customers when you're priced cheap However, reality is that you're overloading people and have no idea of the best way to make an informed choice.

I consulted with a coach to figure out what I would make, and to figure out my cost based on volumes. There are many creators who are selling a course for $7, and earn six figures off of their product, however they do not have enough quantity. If you're a smaller-scale creator, it is important to understand the objectives you're trying to reach within the market so that you are able to set the appropriate pricing for your item.

If I offer five online courses available for purchase for a cost of 1000 dollars for each course, I'll earn five times that amount. That's in stark contrast to the 500 courses available for 10 dollars per course. Consider it a method to think. The thing I would like to do is experience.

Watch The In Color 2023 sessions available for online-demand

In-depth information and an overview of the key facts from the gathering which lasted three hours designed for aspiring and established entrepreneurs within the creator economy. We urge you to delve deeply into the topics that you've been interested in.

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