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How to write a killer Welcome Email

Jun 23, 2022

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Imagine you open your inbox to find you have twelve new emails, including several marketing ones.

You open one from your employer about an event coming up at work. then glance at one from your kid's school.

Maybe you like the $10-off coupon in its subject line from your favorite Asian eatery, so you check that email too. However, the odds that you'll go through any other emails from marketing are next to zero.

Statistically, you'll delete the others without a second glance.

In the emails sent out 75 percent of emails are not even opened, and only 15% from the marketing email have been opened. However, there's good news! When the email is a welcome one and the number of recipients increases to 35-50 percentage.

It's the five-times more likely that someone will click through a welcome email as opposed to any other promotional email. If you've done your homework then you can make a great impression on future clients!

Here's some tips for creating an email that does more than grab the attention of the recipient and keeps the recipient coming back for more

Make a Simple and interesting Subject Line

If they don't know about it, or even who it's from, they're not going to click the link.

It's important to keep it simple in the subject line of your welcome email. It is important to greet them, immediately indicate your brand and include some sort of reward or incentive in the subject line. (We'll be discussing incentives in the future.)

It's also okay to be casual and interesting however, make sure to keep true to the essence of your business. People signed up for emails because they liked your brand, which means they appreciate the way that you represent your business!

If your company's image is mature and serious ensure that your subject line is reflective of the same. If your brand's personality is fun and fun, that's great too.

Here are a few examples of how a great email should look like (using fake companies):

  •   Frank's Fish welcomes our guests! Receive a complimentary fish 'n' chips.
  •   Welcome! How to get started with Reader Haven Library.
  •   Welcome to Sassy Style Booth. This is a surprise for you!

These might not be as great:

  • Yay! We're glad to have you on our team. (On board? And who is this from?)
  • Hello from Baby Clothes. (It's brand-named, which is excellent, but why would someone open your email? What do you have to offer? What benefit can you bring them?)
  • Welcome to Pizza & Friends. You r g8! I love you! (It's okay to be casual but there is a fine distinction between casual and non-professional. Utilize a good, grammatically correct language avoid using emojis, unless your brand really calls for them. They are often copyrighted, regardless.)

Create Straightforward Body Copy and Use Images

Welcome emails are generally short. With just 50 to 150 words, you've got to draw the attention of your recipient and offer them an individual value.

However, don't attempt to do too much in one go. Offering a coupon, giving directions on how to utilize your site, and making your welcome message explicit all in one email is likely excessive for only one email. It could be confusing for your recipient.

Simple messages make it easier for the recipient to comprehend the benefit they'll receive.

Do you remember the phrase that a picture can be worth a thousand words? If possible, add appropriate images and icons within your emails. Images can improve the readability and look.

But again, keep the design simple and engaging. Do not choose images that can be confusing or difficult to grasp. Be colorful and use things that remind the recipient of your brand.

Incentive and Benefits

There are many ideas on what you can include within a welcome message in order to provide benefit to the receiver. Actually, the person receiving it might have signed up to receive email from your business because they wanted an incentive or benefit in the first place. Coupons are always a good option.

It could be an offer to get money off, a percentage off, or buy-one-get-1-buy-one. You can also give away a free present. This could be a downloadable cheat sheet, an book, a T-shirt or an ebook greater access to your website for example.

If you're not keen on giving them a reward, give them a benefit to provide directions on how to use your website. Welcome them to your blog and direct them to some of your most popular content. Respond to any questions they might ask.

No matter what you choose to do, make sure you include something that your recipient is excited about.

A Few Final Tips

You should send your welcome message on the day a new subscriber signs up. The longer you delay longer, the less likely they are to read it.

Provide a link inviting them to sign up for your social media channels. You will have more opportunities to engage. And allow them a way to get out! It's good manners to provide an unsubscribe link.

A side note: some of the automatic email templates have standard Asterisks within the body and subject lines. Take a look at removing them for the emails an individual look and feel.

Remember:

  • Always keep it interesting and simple when you write your subject. Being vague can sink your ship.
  • Keep your email messages concise Make sure to use attractive, relevant images.
  • Give an incentive or a gain.

Imagine selling cat-themed cushions. A die-hard cat fan opens his inbox. He sees a few messages he's interested by, but there are others they don't want to read.

Is your welcome email going to make the cut? Does he even open it? Will he read the book? Follow these simple guidelines, and you'll have a killer piece!

Have you ever sent out a powerful thank you email? Do you have more questions regarding sending out effective marketing emails? We'd love to hear from you in the comments section below.