How to sell more than 100 spots of your Online Course to a single corporate purchaser
More than $8 billion has been allocated for coaching classes, and various other offerings from large and smaller groups, charitable organizations and associations.
56% of the training is provided by instructors or trainers who are outside of the field (experts like who teach you).
Here's the thing that's interesting More than 50 percent of the instruction available is offered on the internet.
What I Learned While Being the one who decided on the training budget of 7 figures.
In the past, I was employed as the Chief Learning Officer of a large company. The budget for my annual year was the region of seven figures.
I have purchased various courses from NLP for our sales team as well as alkaline diets for our retreats to the executive drummers we needed for our annual gathering and any additional thing you'd like to learn about such as leadership, efficiency, sales and much more.
The lesson I've gleaned was this: If you can tie what you're working on to the way a company would prefer, companies will be more likely to take care of their concerns.
The benefits of selling your online courses to corporate clients is a great concept.
Since I launched my own company in the field of training professionals and instructing companies how to design courses that brought in millions of dollars in online coaching sales and consulting that came from solopreneurs and large corporate clients. There are several methods to do exactly the same thing.
1. You could sell multiple "seats" within the course to a single client. Corporate customers have purchased 10, 20 50 and even 250 seats for my classes at costs ranging from $179 to $1997.
2. It's possible to mix the online courses you offer along with offers like online group coaching or an on-site online or virtual course for an application.
3. It is possible to modify the existing online course to meet the needs of an enterprise client. It is possible to add the ability to access your class by organizing one-on-one implementation meetings with everyone from the company which is running your course. You can also develop an application with a connection to concepts in the near future that are based on the material you teach in your class. There are countless possibilities.
4. Corporate clients can be a fantastic option to help you gain additional individual customers. Informing people that you are working with corporate clients can give your company instant credibility as you promote your products and services to customers who are not corporate clients.
The Course You Offer Online to a Corporate Customer Prior to the time you create the course
What if you don't possess an online course to promote? The process of selling a prospective customer for an online pre-sales course before establishing it can be a good method to determine what kind of material you'd like to include in your course, and also to finance the course's development.
It's much easier than you imagine. In corporate meetings, I'll lead participants through the process and request them to provide what they'd like me integrate into online classes.
You can then change the rules and sell the content to your other corporate clients or even offer it to clients on a one-to-one basis.
What to look for if Corporate Clients Buy the items that you provide
Two important questions to ask is how likely corporate clients will take the offers you offer.
HTML0Question 1. Does the topic matter concern something that companies might be interested in learning better regarding?
Here's a list of the fields of training that companies invest the money every year:
- Accounting and Finance
- Administration Formation
- Customer Service
- Health and Wellness
- Human Resources
- Particular Training and Education for the industry. Industry-specific Training
- Information Technology
- Leadership and Management
- Marketing
- Personal development
- Productivity and Organization
- Sales Training
- Software
- Strategy, Creativity, and the pursuit of Innovation
- Team Development
- Facilitation and training
The second question is how do the subjects I chose for my class connect to something that is a result of an investment in a company?
A simple way to convince your corporate clients to accept the value of your program is to tie the positives of your course with the money you earn.
It's not difficult to determine how lucrative it can be to gain from classes that cover subjects like selling techniques and marketing on social media, isn't it?
What happens do you do when trying to teach something that has a less evident connection to the practice of sleep, like?
It is possible to inquire about the two issues below:
What are the outcomes my proposal will bring?
What is the relationship between this outcome and to profits?
Here are a few subjects that my clients have suggested to the market for corporate clients:
| The Course Topic | What is the result you're delivering? | What does this result relate to profit? |
| Sleep Therapy | Inducing babies to go to sleep |
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| Boundaries | What could you do to avoid engaging in discussions that could hinder your team? |
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| Writing | How do you craft convincing text? |
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| Storytelling | How are you sharing with your "Hero's Journey" tale? |
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If you are an expert consultant, coach or freelancer who is a writer, public speaking, and a small-business owner there is an enormous opportunity to collaborate with smaller companies and large organizations, non-profits organizations as well as non-profits and associations.
On the next webinar, which is free to our members I'll discuss the different ways you can gain corporate customers. This will include:
- Who purchases the items they buy? What do they buy and what do they spend their money on and how you can determine whether they'll be buying from the items you offer
- One thing that you must not say during an interview with potential corporate customers (this could result in the dark world of "We'll follow up to you" ..." and it is almost never considered a selling message)
- How to move from offering online courses along with other courses by enrolling one student at a time, to selling packages that include 50, 100, or even more to one company
- The critical thing you need to do prior to picking up your phone or creating an email to make sure your clients understand that there is value to the services you offer and that they should invest in your program (most people don't know this, and don't even reach the first level)
- Conversations that are four parts, which is highly effective. Frames to encourage dialogue with your customer that brings them closer to closing the purchase
Jeanine Blackwell is creator of the business Create Six-Figure Courses(r) and The Launch Lab. She has helped thousands of experts to develop and launch successful online courses. In addition, she has designed world-class model learning courses that are online for big brands, including Estee Lauder Aveda, 3M, Disney, Samsung, Princess Cruises, Boeing, Sotheby's in addition to the Smithsonian Institute. Jeanine talks about strategies for online learning as well as marketing via digital channels. In addition, she has performed on stage alongside a variety of famous influencers such as Marianne Williamson, Daniel Pink, Marcus Buckingham, and Deepak Chopra.
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