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How to Repurpose Video Content in six easy steps

Feb 9, 2024

If you've ever ripped off your jeans to make shorts you were in high school or just last week, you'll be aware of the way that repurposing an old item into something new can feel like a miracle.

Like your favorite pair of denim jorts, your video content can be turned into something appealing, fresh and attention-grabbing.

From posts on social media to mini courses, blog posts, and more, there are so many ways to recycle video content into different formats to use across the various channels of your marketing and add value for your customers.

This is exactly how you can recycle video content. It includes top tips, ideas and examples that you can implement immediately.

You can follow along or skip ahead:

What exactly does repurposeing video content actually mean?

Before we get into the process of repurposing video content, what exactly does "repurpose" video content actually mean?

In the event that you remix video content, you re-use the content you already have and display it in a new way, allowing you to share your content and ideas with a wider viewers and boost the worth of every video you make.

It is possible to use the information from one video in many various ways of sharing it across different marketing channels. Examples include creating short clips to post on social media, using the best parts as content for email or expanding the subject via a blog.

Think about it like zero waste - but for your content.

Do away with 'single-use videos, and reuse and recycle entertaining content that can be used across multiple channels to make every video more effective and give greater value to the viewers.

  What's the distinction between reposting, repurposing or cross-posting video content?  

We'll quickly go over a brief overview about the distinction between reposting, repurposing as well as cross-posting video content.

Tips: All are based on reusing video content in various ways.

  • Reposting videos: The exact same content across the same social media platform, but at a different date - like re-sharing the same post that was viral on LinkedIn that has previously garnered a lot of engagement.
  • Cross-posting videos: Sharing a piece of content across other channels, without altering the content format - such as sharing your TikTok videos as Instagram Reels or YouTube shorts.
  • Repurposing content from video: Adapting a part of content for sharing on multiple platforms, but maintaining the main features and the highlights of the original source - for example, adapting a YouTube video into mini-clips for Instagram.

Why repurpose video content?

If you're contemplating ways to reuse video content in your brand, rest assured that it's well worth the effort. In fact, you could end up saving time, energy as well as money, by recycling your existing video content to use on multiple platforms.

There are five top reasons to reuse your video material - and the reasons it should be a key part of your strategy for content:

Affect a wider range of people

When you repurpose video content, you have the chance to reach a far wider public across all of your marketing channels. The combined clout of your web traffic, social media as well as your email lists and many more will ensure that each video you produce has the highest effect - as well as a higher return on investment.

Boost your SEO

When you reuse content from video, you give your SEO an extra boost. If you make several pieces of content related to the same subject, you'll automatically target the same keywords, and also make topic clusters on your site. If you've got old video, you have the chance to repurpose the content to target newer, more relevant keywords while reinforcing your existing keywords and improving the frequency with which you crawl the content that you've forgotten about.

Time is money.

When you learn how to repurpose videos, you will can create your own quality content faster. Cut down on the time it takes for you to develop videos for your business by reusing and refreshing your old videos. This will free you up for more essential marketing and income-generating activities.

Reduce your workload

While you save time, you can also cut down on your workload and avoid using up all your creative energy in coming up with fresh content concepts. Focus on quality over the quantity of your videos so that you can provide greater value to your audience - and only devote the time needed to create truly useful, engaging, and relevant videos for your company.

Present your brand

Repurposing video content gives an opportunity to develop a cohesive message across every channel you use to showcase your company's image and values. If you have an ad that's doing particularly well on only one channel, offer the other channels a boost and ensure that the good vibes and a high level of engagement over time.

Repurpose existing video content in 6 simple steps

Want to know the methods to reuse the content you've created for your videos? This is the professional-level process that you must follow to succeed in your content strategy.

Do your planning ahead

The secret to figuring out how to repurpose video content for the benefit of your business is to build the process in your overall content strategy.

If you know how you'll use your content prior to time it will decrease the amount of editing time required to modify and adjust your content for different channels.

By, for instance, taking the main aspects of your video script, you can plan what clips you'll employ for your social media posts and what content you'll flesh out into a longer blog post and downloadable guides.

  Define your objectives  

When you are planning your process, you should determine the exact goals you want to achieve too.

Are you trying to get the attention of more people on social media? Do you want to increase participation? Increase your SEO?

Make clear the reason you're reinventing your video content and your objectives for your content plan to help make your efforts more focused and give you a tangible goal for you to strive towards.

Pick the YouTube videos that which you'll use to repurpose

It's a fact that not every video in your content vault has to be reused.

For help in determining which video clips to reuse be aware of these issues in your the back of your mind:

  • Does this topic speak to the current audience's desires?
  • Does this subject remain appropriate or current?
  • Does it offer something new or surprising?
  • Does it reflect our current brand values?

A tip for you: Older videos could be useful for repurposing into different types of content, after a brief refresh. A good example is that an older video can be a great basis for a fresh blog post with the addition of updated statistics, new expert quotes or other contexts to bring the content up-to-date.

Find the most important elements

Each video contains a primary message as well as top highlights. To repurpose your video content, you need to pick out the most important parts of your videos.

The simplest method to accomplish this is to do it in the planning stage - as you're laying out your video's contents make note of the areas will be reused for different content later on.

As an example, you can look to the left for

  • Ideas or key concepts
  • Important statistics and data
  • Case studies and examples
  • Experts or thought leaders quotes

Cut your video into bite-sized chunks - each of these chunks could become one social post on its own or subheading to a blog, or an chapter of your download guide.

If you're looking to reuse old videos, it's necessary to go through your finished video to find the most relevant and valuable points rather than. You want to extract the most valuable information, the juiciest quotations, and the essential outline to reuse in different ways. It is helpful to keep the video transcript handy to help you identify the key sections.

Top tip: Utilize AI to complete this task for you, and cut down on your workload. AI-driven tools like ChatGPT can identify some of the important elements from the video's transcript within hours. Then all you need to do is examine it using a human's eye.

Transform your video content

If you are aware of the specific content you want to extract from your videos You can transform these gems into new information that you can use on different channels.

Here are some examples of precisely how you can reuse your video content for different advertising channels:

  • Audio content: Isolate audio files from video content, giving your audience another way to hear your message. Use a tool like Podcastle or RiversideFM to assist.
  • Blog blog posts: Write up your meatier video content and turn it into blog posts. You can pull from the most important points and best quotes to make your expertise available in the form of text - and increase the SEO for your site as well.
  • Videos for landing pages: Cut your video content, and then post the highlights on your landing page for a dynamic experience for visitors.

Find more examples of how to repurpose video material in the following examples

Make edits and complete your content

A part of learning how to reuse video content is also learning how to edit it, and making sure you are ruthless in what you share and what to trash.

In the process of completing your content repurposed prior to hit publish, go through this checklist:

  • Do you think this is educative or fun?
  • Is the voice right for my company?
  • Is the design right for my brand?
  • Is it too long or is it too short?
  • Does it include the correct keywords and hashtags?
  • Does the grammar and spelling correct?

It's especially crucial especially if you're using AI powered tools for helping you reuse video content (more on that below). Make sure that the video as well as written material that you've put together are appropriate for the audience you're targeting and in keeping with your brand - and doesn't feel robotic.

Upload your repurposed videos contents

When you're happy with the new content you've created, it's time to publish it across your different channels.

The ideal method to post is to use your recycled content to help promote your most important offering.

How to repurpose video content with AI

Due to the full suite of new AI tools on the market, it's now easier than ever to repurpose videos - and with no knowledge of technology.

Here are 3 AI-driven applications you could use to transform your videos to new and exciting formats:

Opus Clip

Opus Clip is an AI-driven video tool that's designed to help you repurpose video content into short videos with just a few clicks.

Powered by ChatGPT, the tool takes long-form videos and automatically selects the top highlights to turn into 10 shorts that are social media ready, removing filler words, adding caption animations, as well as translating captions.

Repurpose.io

With Repurpose.io its name tells the whole thing. Repurpose.io is made to help to make repurposing videos quick and easy. The AI-powered platform lets you develop and distribute social media content across multiple platforms by automatically repurposing your video content into short snippets.

What makes this application stand out is in its extra capabilities, which include automatically moving hashtags across channels and instant watermark removal. This means you are able to upload your TikTok videos on different platforms without the watermark revealing your identity.

Piktochart

AI-led infographic maker Piktochart allows marketers and creators to create infographics in seconds. Just input your ideas or keywords into the AI-generator, and you'll receive an infographic that is ready to go which is ideal for the reuse of key concepts from your videos into easily shareable graphic.

Choose from Piktochart's template library and personalize your infographic design to your brand, so it looks and feels like your brand. Piktochart comes with a built-in tool to help to reuse video content as well as a customizable presentation tool and report generator.

How can you reuse video material using ChatGPT

If you're seeking assistance in repurposing videos, ChatGPT can be an excellent tool that can help you generate concepts, outline ideas, and dramatically reduce the time required to prepare your video to publish.

It is possible to use ChatGPT to help you repurpose your material in a number of possible ways. These include:

  • Summarizing your video transcripts
  • Outlining blogs
  • Writing social media posts

Figuring out the best way to reuse video content with ChatGPT is all about knowing the right prompts and experimenting to determine what's working - and then customizing the results to sound like you and your company's image.

Here's a five-part ChatGPT prompt formula to assist you in getting started:

  1. AI persona
  2. Type of audience
  3. Task
  4. Additional information, resources or the context
  5. Formatting details

And here's an example of the formula working in use:

You are an expert at [ the use of social media for marketing Social media marketing

Your audience is [target audience]

Today your task is to make 20 captions on social media that are from the following video transcript [ ]

[ paste video transcript that you wish to reuse [ paste video transcript you want to reuse

Here's how I'd like to present it opening Line  hashtag suggestionsThen, 3-5 hashtags suggested

20+ ways to recycle video content strategies, tricks and suggestions

If you're in search of inspiration for how to repurpose videos for your business There are 20+ ideas, including tips and tricks to get you started.

Audio content and podcasts

One one of the quickest and most simple methods to reuse video content is to make an audio file or podcast from your video. Audio content gives your audience an alternative way of engaging in your material that's great for those who want to listen on the go and still providing the most essential information from your video and showing off your expertise.

Make use of editing or video software to separate the audio content from your videos and repost the audio clip with a new title, description, and cover picture. You might also want to improve the quality of your audio files by introducing it with an intro or a round-up to let the audience knows what to expect from their download.

TikTok videos

If you're trying to grow your audience on TikTok, repurposing your existing video content is a good place to start.

The feel of TikTok differs from other platforms for social media like Instagram and LinkedIn. TikTok is about authenticity, so it can be more casual as well as less polished and more entertaining.

One of the most important aspects to know how to repurpose video content for TikTok is understanding who you want to reach using the platform. As TikTok is an app that has a huge following for Gen Z users, you may find your audience skews younger than your other channels.

Be sure that your videos are punchy, fast-paced, and captivating. If the content you originally created isn't suitable, consider re-filming your video in a TikTok-friendly format that emphasises the most important aspects and essence of the video while having a much more impulsive and casual feel than your original content. All you need is a mobile device to begin.

Don't be afraid to jump onto the latest trends. Offer your video clips an opportunity to breathe new life into it by employing a trendy audio or format to get more views.

Instagram Reels

Instagram Reels Are another top channel for posting your video content that has been repurposed, as well as reaching out to a larger audience with your ideas and expertise.

Because Instagram Reels are limited to only 90 seconds it is necessary to chop down your original content into smaller clips. This means that a high-quality, long-form video can generate 10+ Reels - just remember to include text overlays or captions that allow users to gain value from your videos even if they're watching at a mute.

YouTube shorts

As well as posting to Instagram as well as TikTok the repurposed content is ideal for posting as YouTube shorts as well. In contrast to other social media platforms, YouTube makes it super simple to transform the existing YouTube videos into Shorts - and it is possible to do all the editing right in the mobile app.

How can you repurpose video content into Shorts

  1. Log into YouTube using the mobile application
  2. Upload the video that you would like to convert into a short
  3. Click the "Remix" button located underneath the video title
  4. Select 'Edit into a Short'
  5. When you are on the Shorts creation page, you can edit your video's contents to select the section that you would like to make your Short up to 60 seconds.
  6. Add extra features like filters and text for your film on the Preview page
  7. Select next to add a title to your Short. Write the caption.
  8. Hit the blue Upload Short Button to post your Short directly to YouTube.

If you're making a repurposed version of your videos for Shorts, focus on the most important parts of your clip or the best quote. Consider your audience on YouTube and adapt the videos to them.

YouTube videos

If you've already posted the video on your site or another platform it's incredibly easy to repurpose your content for YouTube.

  • Write an attention-grabbing name: Draft a title for the YouTube video you've uploaded that contains the keywords you want to use so that your video appears in the search results
  • Create thumbnails: Make the thumbnail of your video to draw viewers to click
  • Make a powerful description of your video: Add a description to your video that includes your keywords while still sounding natural. Add the keywords you want to include in your video's description as well.
  • Video tags can be added: Tag your video using keywords pertinent to the topic you are discussing to increase your rank

If you already have video content, it's simple to reuse it on YouTube and upload it on the site to make your videos noticed by more people. All it takes is some tweaks.

Instagram Stories

If you're looking for inspiration in what you can post on your Instagram Stories - start using the video content you have!

Pick out the highlights from your recent video content and post these on your Stories along by putting a link on the full-length video or another CTA. This is an easy option to enhance your stories and inspire viewers to act and find out more.

Pinterest Pins

Pinterest is an under-utilized channel for sharing video content and attracting a larger viewers in the process. To post your videos on Pinterest you just need to include your videos in Pins and then optimize them so that they appear in search results.

Here are a few tips to help you repurpose your video content for Pinterest:

  • Include a hook Include a strong hook in the first few minutes of your video, so that viewers don't scroll and continue watching.
  • Use captions: Include captions as well as text overlays to increase the accessibility of your videos. It also assists viewers watching on muted.
  • Choose a striking background image for your video: Choose a stunning cover photo that can stand out in a crowd of images. It will also let your audience know what the video is about.
  • Optimize your descriptions: Use your titles, descriptions, as well as tags to enhance your search results by including your keywords and relevant information about your video.

Keep in mind that Pinterest is a highly visual site, so ensure that your video content is arresting and original to gain more attention.

Infographics

Infographics are a great way to give your audience all the essential information about your video in a glance. They also allow you to display information like statistics, concepts and even numbers in new and appealing ways that are tailor-made to get the Likes coming through your video.

Blog posts

Your videos contain a wealth of valuable information, facts, and quotes that are not worth wasting. Rather than limiting your audience only to your followers on YouTube or users, you can repurpose the content of your videos into blogs to reach more people.

The art of repurposing video content into blogs is essential to boost the SEO of your site and get your site found by the people you want to reach. Through creating multiple kinds of content that target related keywords, it is possible to boost your authority and be more prominent in search results.

What's the best thing? It's actually quite simple. Make use of your video transcript as the basis for your blog post and pull out the key aspects to convert into headings as well as subheadings. After that, you can fill in the rest of your content, and then add additional value by using graphics as well as templates, tables and so on.

Written guides

As well as repurposing video content into blogs or other websites, you can also go one step further by creating written guides. Guides that you can download provide your audience with a more detailed and in-depth analysis of the topic or concept that you have covered in your video in addition to promoting your pay-per-click products or services.

Webinars

If you've got videos that are packed with valuable information Consider turning it into a webinar for your audience.

The process of repurposing footage into live and recorded webinars is fairly simple. Chop up the best bits of your videos and add them to the form of a pitch deck or presentation Then, you can customize them with images, write a script, prepare your presentation and you're ready to go.

Pre-record the content of your webinar and then post it online or deliver your talk as a live webinar event to connect with your audience in person.

The best tip is to Add value for your viewers by including extra materials in your webcast, for example an exclusive downloadable template or Workbook.

SlideShares

Another method to make use of presentation is to turn your video content to create SlideShares. SlideShare. SlideShares are shareable extra content that are usually bite-sized, visually interesting, and packed full of details.

Since SlideShare is a reputable site, there are greater likelihood of your content being ranked higher and winning against your competitors - making it more likely that your content will get noticed by the people you want to reach and generating prospects for your business.

Transcripts

The simplest way to repurpose your videos is to write an outline of the video and then post it on your website or blog.

Transcripts of your video give viewers another way of engaging with your video content which makes it much easier for them to locate specific information or skim through the topic. They also make your videos easier to search, bringing many of the key words you are targeting to your content as well as helping boost your SEO in the process.

If you're putting your video on YouTube you can try by adding a link to the transcript within your description of the video for more visitors to your site.

FAQs

If you're using information-heavy videos, you could make your videos into a list of FAQs that you can publish on your website in blog posts or Your Knowledge Base.

FAQs are a quick and straightforward method for visitors to find the information they're seeking without the need to view a full length video. They can also help your site SEO too!

Customer reviews

Keep a look out for video clips you can utilize as testimonials for customers too. if you have video content that features customers, you could make them into customer reviews on your websites, social media channels as well as mail marketing.

If, for instance, a happy customer has tagged you in their review of your product, you can repurpose that video content to apply to your social media platforms. Be sure to obtain the creators' permission first.

Emails

For a further added feather to your marketing content bow, make use of videos as part of your marketing strategies for email to help you come up with new ideas for content, and also provide greater benefits to your readers.

When it comes to email marketing, you have many possibilities for using the content from your old video. Here are some ideas:

  • Embed as clips: Add shortened clips from your video in an email that you can send to your subscribers.
  • Create a GIF: Turn a video highlight into an GIF to add to your email - and include links to the complete video, to bring more people to your site.
  • Convert into text Change your video content into informative and interesting email content - great for explaining videos or current or trending topics.

A full page of text may be overwhelming for many email recipients - try mixing the different kinds of content to improve the rate of open for your email messages.

Video landing page

Are you looking to add a punch to your landing pages? Make use of your videos on your landing pages in order to communicate your message in a minimal efforts for the people to visit. Instead of asking potential clients to read the content, simply add a video that explains everything they require to know in a simple style.

Videos are a great way to boost the user experience on your site by giving visitors additional content as well as a more enjoyable navigation experience.

There is a broad range of video types which work great to create landing pages. These include:

  • Product demos
  • Customer testimonials
  • How-to manuals
  • Thought-leadership content

For repurposing your old videos, cut and edit the content in order to ensure you only include only the most relevant and important points. You can also add different text overlays, a new CTA, and extra footage or data to tailor the content for your landing page.

Mini courses

If you've got a collection of educational materials, you might consider repurposing your video content into mini-courses by dividing longer-form video into smaller chunks. Microlearning has become a very popular way to learn and developing your own mini course will help you establish yourself as a professional within your area.

Make your video longer into a mini-course that you can snack on to sell as an additional digital product, or distribute to your audience through email or social media.

Online video courses

If you're already creating video content to promote your brand, why not repurpose the content you already have into an online course that you can sell? Create a video course that your customers pay to access with the addition of bonus content, downloadable resources such as quizzes, assessments and tests, and more.

Video ads

Make use of your video's content create powerful video ads which will save your company time and cash! Pick the top portions of your video and cut it down to make a powerful advertisement that is tailored to your brand. Add an intro, audio, and extra graphics as needed to get your message across in only a smaller amount of time than the original video, without needing to reshoot.

3 tips to repurposing video content

Three extra tips that will assist you in learning how to reuse video content in the most efficient and stress-free way feasible!

Do not try to reuse video content for every channel

The biggest mistake creators commit is to think they need to have an account on every channel. If you're planning to reuse your video content, you should think about which channels you want to reuse your content for - and which to ignore.

If the people you want to reach aren't on LinkedIn There's no point in you repurposing the video content you've created to LinkedIn postings. You should instead focus your attention and efforts on focusing your attention on platforms where your audience spends the most time online - as well as where you already have an existing audience.

There is no need to be posting on every possible channel. Instead, use your time effectively to make your content maximum impact and get it to the people who actually care about your content.

Create a routine that allows repurposing

For you to reuse your videos with greater efficiency, make it a element of your routine. It's about setting aside time to do the particular tasks and actions necessary to produce the content, so they don't appear as a surprise at the end of your week.

This is a quick overview of how to create the process of repurposing your video content:

  • Plan the types of content that you would like to produce
  • Create a list of tasks you need to do for each content type
  • Assign tasks to your team members, or add these tasks in your calendar
  • Check the task-list often

Batch create your content

When you're trying to reuse content from video, it can be really beneficial to produce new content on a regular basis. Group each content type together and set aside some time for each. This is especially helpful for posts on social media that require posting frequently and in time, every single day.

Here are 5 examples of ways to produce content for social media in bulk:

  • Create all of your social post content to be posted in the coming month
  • Design all the infographics and source images
  • Create all carousels
  • Edit all the video clips
  • Plan all posts on social media by using a content calendar

Create your content in order to make it more efficient and productive and to make production of content easy.

Get ready to repurpose the video content you have today!

It's simple to use your content for video in order to let each video be more effective and to be seen by more people through your best work.

If you're looking to begin creating guides, video lessons or digital items The software has everything you'll need to set up your business and begin within a matter of hours. Utilize the drag-and-drop tool for course builders to create your own videos as well as digital items and begin making money from your knowledge.

Try at no cost today.