How to Make your Membership website appear more professional
Inspiring visitors to become members isn't always easy. But having a well-designed site that demonstrates confidence and trust goes a long way toward improving membership sign-up rates.
WHAT'S INSIDE Toggle
- Top Tips for Making Your Site Look Professional
- Purchase a Premium WordPress Theme
- Invest in Fast Web Hosting
- Keep Your Website Optimized
- Display Client Logos, Awards, and Badges
- Publish Member Testimonials and Reviews
- Proofread Your Website Copy
- Work on Your Search Engine Optimization
- Final Thoughts
In this article, we'll cover some ways you can accomplish to enhance your membership website to make it appear more professional, as as a few tips that require an commitment. Based on how committed you want to take your site to the next level, it's best to have a lengthy list of tasks by the end of this article.
The Best Ways to Make Your Site look professional
The process of bringing people to your website to begin with may be challenging, therefore after they've landed, it's highly recommended you take every step you can to convert them into paid members.
An unprofessional-looking website could be one reason why visitors are leaving without signing up. If you're curious about how to design your website so that it appears more professional and something that users want to invest their time and money in, here's the information that you require.
Buy a premium WordPress Theme
While you can use a free WordPress theme for your paid-membership site however, unless you're operating working on a budget, investing in the best premium WordPress theme is an excellent decision.
Not only do the themes that are paid tend to appear better than free options, they also often include more features and tools that facilitate setting up your website. In particular the majority of paid themes offer greater control over the layout and look of your site.
It lets you ensure that the design of your website (i.e. the typeface, font and colors) aligns with your branding and appeals to your targeted users. Other things, such as uploading your logos and adding the favicon of your website, are usually easier to perform with a good pay-per-click.
With some of the most well-known premium WordPress themes available for around $60, this is one example where a low-cost investment can have a big effect on your site's membership. Read our advice on choosing a WordPress theme to host your membership website if you'd like more advice on this topic.
Invest in the Fast Web Hosting
What does good web hosting refers to? Since speed is a big impact on website conversion rates, with slow loading times reducing the number of visitors who sign up to are subsequently members by an impressive amount ( some studies claim that even a one second delay could reduce conversion rates by as much as 7%) A good web hosting service is a service that can deliver web pages as fast as possible.
Keep Your Website Optimized
Display the logos of clients, awards and badges
As with testimonials from members and review, posting the logos of companies which you've worked with as well as awards you've received will give your website an upscale appearance. It doesn't matter if they're your logos from clients that who you worked with previously on projects, as that you've made it explicit what your relationship was, it will show your professionalism to members and users of your site.
Publish Member Testimonials and Reviews
Review, testimonials, and feedback from members is an effective way to promote your business. It's been proven that 88% of customerssay they believe online reviews as strongly as personal recommendations, so it's worth asking for and publishing the feedback of your members if you want to make your website more professional, and get more people to sign up.
After a couple of users have gone through your site, be sure to solicit their opinions. If the feedback is positive, post it on your website so that visitors can see your membership program is worth investing in. If you've yet signed up members, think about contacting those whom you've had the pleasure of working with in the past and ask them to share some positive words about your expertise as well as your knowledge and personality. If you want to earn more points, think about making video testimonials since they have been proven to be much better than written content.
If you're really serious about publishing how beneficial your membership program is, consider creating case studies for your website, too.
Make sure you proofread your website copy
There's not a lot that is more unprofessional looking than typos and other errors in your website copy. There are a lot of great tools out there that can help reduce the occurrence of this problem. For starters, most browsers have spellcheckers built in that highlight errors while you're using WordPress Editor. WordPress Editor. If you want to be extra vigilant an extension for your browser such as Grammarly will help you spot more errors.
If you don't write the website's content using Word processors like Microsoft Word or Google Docs before uploading it to the internet, is it worth copying and pasting your material into one of these applications to make use of their usually powerful spell-checking and proofreading tools.
Work on Your Search Engine Optimization
SEO or Search Engine Optimization (SEO) is not just a way to help prospective members to get to your website for members But, the prominence of your site in search-engine results lends your website an impression of professionalism.
Final Thoughts
Hopefully, you now have an idea of the tasks you can implement to make your membership site appear more professional.
Some options, such as changing your hosting provider, will require a financial investment, while others, including checking your content for errors or publishing testimonials can be done for free.
But whatever your budget and whatever your budget, this article on taking your website up a notch has provided you with some suggestions on how you can improve your membership website to improve conversions, and to increase the number of members who sign up.
Have you had an experience that made your website appear less professional? Let us know in the comments below.
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Joe Fylan Joe is an accredited WordPress expert who is constantly creating WordPress websites, such as websites on a regular basis. Joe enjoys sharing his knowledge to other WordPress users. Check out all his latest WordPress updates and news at Get Web Tips.