How to make an interactive blog

That's not just good news for technology and video lovers. It's also a great business idea also. Because interactive video isn't just entertaining to view. It's also proven as 32 % more memorable and 3 times more engaging when compared with traditional video.

"The Studio is major leaps ahead. It's very intuitive." Ian Dewhirst, Producer, Colada Creative

What is an interactive video?

We'll start by defining the fundamentals. What does it mean to be an interactivity in video? The traditional passive video allows viewers to pausing and stopping and playing back the contents. Interactive video is a way to engage viewers throughout the experience. This can take shape in stories which diverge (like those video games that were a part of your childhood) and shoppable overlays of items, as well as informational hotspots, and much many more.

For a long time the idea of creating interactive videos was only an option for those who were willing to spend significant time and money to get it. But makes it possible to convert your video to be an experience that is interactive. What's the most exciting part? Our team takes care of technology to make sure that technology is safe and offers 24/7 support - so you can easily take your videos to the next level.

How can you make an interactive video using five steps

If you're interested in diving into the sea by yourself, take a some time to read the following steps.

Step 1: Pick the kind of experience that you'd like to develop.

There are tons of various programs that support interactive videos. There are however some of the most popularones:

YouTube videos for selling Interactive videos let you transform any YouTube video into an experience that is able to be purchased. It is possible to include clickable elements in your videos that direct viewers directly to product's pages -- or even adding items directly into their shopping carts while watching.

Stories which branch The old and popular format for video allows viewers to select from pre-defined paths based on their tastes and needs, which leads to an experience tailored to their preferences.

video for learning and electronic learning: Because interactive video lets you easily include checkpoints and layered elements to each video, it's adored by educators and HR professionals too. Checkpoints can be embedded to make sure that viewers are engaged and remembering what they have seen in addition to incorporating additional content that viewers can take their time to.

Step 2: Decide the interactive elements you'd like to add

When you've settled on the viewer experience the video offers a vast set of options that can be used to make your videos truly interactive. Here are a few features that can be used to create an engaging experience for viewers

Hotspots:A Hotspot may be a button or element which can be clicked in the video that can result in additional actions (think: add-to-cart, learn more about, and so on.) at the point that the customer selects.

Time triggersA Time trigger allows the creator to open parts of the video from specific locations without need for a viewer's intervention for instance, such as switching across different parts of the video, opening overlays, and much more.

Overlays: Overlays are exactly what they say it is an element that can be displayed over your video , offering information, pictures, calls-to-action, additional videos and more.

BranchingBranching lets the viewer "choose their own experience" as they watch through key frames in the film by skipping portions or looping them to provide an experience that is interactive.

Announcing interactive videos

From shoppable videos to multi-sensory training for teams, Interactive video allows viewers to manage their experience while watching and boosts participation in sales and participation as well as providing insight into how users use the video. Learn more

Step 3: Create or obtain the contents of the video

The good news is that there's an option. There is no need to produce video content that is specifically created for interaction in order to function as one. You can recycle or revive content by incorporating interactive elements into any type of video. But, if you're making new content, there are few things you need to be aware of.

Storyboards, storyboards, the storyboardEspecially if you're planning an interactive element that's more complex (like changing storylines) We suggest spending time at the stage prior to production to figure out the exact number of storylines that you'll pursue.

If you're planning an event, keep in mind that there might become too numerous of a good thing. "The easiest, most clean events are those that gain the most interaction," Jack says. Jack. "Opt for two alternatives on the last branch." Clear and simple can assist viewers move through your information and aid in making the processing process more effective.

Be sure to keep your videos for longer than normal for any video featuring overlays or hotspots it's best to store your videos more time than the normal. This will allow viewers to read any message in the video, or perform an decision which you'd like them to make.

Be aware of your framing Based on the shape of your overlays or hotspots It is possible to take into consideration what position the content of your video sits in the frame. If the large overlay will be playing towards the left side of the screen, then you need to frame the subject to the right, making editing your video effortless. "This allows you to be sure they don't clash with other people or objects inside your frame" Jack adds. Jack.

"The benefit of interactive media is that it offers a variety of the things you can do including shoppable videos as well as overlays, analytics and more." Jack Brodie, Managing Director at Colada Creative

Step 4: Determine your distribution strategy

You've got an interesting video! How do you wish to display it? Interactive videos need to be hosted on a website or page for them to maximize their potential. That means you'll have make use of marketing channels such as emails and social networks to enable users to an immersive experience.

We suggest creating GIFs or short looping video assets that show the interactivity capabilities that your content offers. "Show to viewers that your film has an interactive beginning," notes Jack. "Not anybody is aware that it's possible to interact with the video. This is why we'd like to make sure that people are aware of this in our advertising photos."

Step 5: Review your assessment of your

You've come up with a concept for a video, added your chosen interactive elements, then released it on the internet. However... how do people actually engaging with the video? Reporting and analytics from's go above and above traditional metrics for video to reveal super granular insights. It is possible to see the way and when viewers clicked on various overlays and hotspots analyze your data for shopping and so on. Better insights translate into greater understanding, which translate to more engaging videos for your audience and you.

Start with an interactive video

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