How to Lower Churn for SaaS and Software (Interview with Growth Specialist Frederic Linfjard) --

Recently I enjoyed lunch with growth specialist (and director of growth at Planday) Frederic Linfjard for two incredible conversations.

We followed it up with an extensive look into the processes of churn. We specifically discussed how Fred reduced it to 50 percent during an earlier expansion role in the software company.

For example, let me present a strategy Fred has shared with me in the course of our conversation:

This is known as the "win-back period." It is the time between the time a subscriber cancels their subscription until the point at which the subscription is legally terminated.

According to Fred stated: "If a customer chooses to cancel their subscription at the end of the entire year, and they've got only six months remaining to avail the service, it implies that I will have six months to begin making changes to their minds. "

The win-back period is the best opportunity to be successful.

They have access to the program, and it is possible to observe their actions as well as provide helpful suggestions and also deals.

When their subscription expires the situation turns drastically more difficult to get the subscription back.

Fred's approach is to modify his communications based on much time he has left.

The more close to the expiration date and also the earlier the date, the more aggressive the customer gets with emails and promotions.

     "If there are the remaining time of six months, I'll start by giving them details. However, as the date gets closer, I might offer discounts or additional time on their subscription should they make a change of opinion . "

There's more about Fred's reduction in the churn engine during our chat. This is the complete recording:

Nathan Collier Nathan Collier is the Director of Content and Community for .

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