How To Launch an Online course in 2022
To ensure phenomenal success for the online course you've created, launching it with the correct method is vital. This guide will cover the essential list of online courses' launch requirements to ensure you can get it done right the first time around.
How do you plan a Course To Launch?
There's a choice to take: launch your venture on your own, or combine forces with another person to begin it as a joint venture. Joint ventures require some good industry connections and key relationships, so if you would like to begin your journey quick, you should consider the option of a solo venture.
When planning the launch of your course make sure you divide your work in two phases that are distinct the pre-launch (we'll call this phase one) and launch (phase second).
Phase 1: Pre-launch
This phase can be just a couple of weeks or few months, depending on how big your launch will be. This is where you establish the audience for your course and figure out everything you can about them.
Establish your target audience
In order to determine your course's intended group, join social media groups to engage with the audience you want to promote your course. Becoming a trusted community member is an excellent way to forge connections and create a loyal band of supporters for your content. In addition, experiment with social media ads to build the brand's reputation as well as your course. If you enjoy podcasts, reach out to hosts to be part of podcasts to increase your followership.
The people you meet on social media and forums for industry are ideal candidates for beta testing your course. Make a schedule for your course and then provide them with an extremely low price for the course in exchange for in-depth feedback from the course. This will help you learn about the course's usage patterns and modify your course content if necessary before the course's official launch.
During this phase, the key activities are to:
- Find out how much your prospective audience already knows about your course's subject.
- Find the gaps in knowledge that the course's contents will address.
- Find out your target customers' pain points, and then decide how to pitch your course as the solution to their problems.
- Learn what type of content that your public likes to view on social media platforms.
- Conduct competitor research and find out what is happening in the market and the best way to position your plan.
Make contact with your desired audience
In order to reach out to the people who are interested in your course, it involves doing whatever you can online to boost the visibility of your course, and also create excitement about the course. So, when your course actually launches it, you'll be greeted by a welcoming audience ready to sign up.
Make sure to write a variety of blog posts on your online course to provide your customers with some idea about what they can expect. The advantage of blogging is they will quickly boost the visibility of your search engine on the internet and possibly drive more people to your sales page for your course. Speaking of which...
Create a course sales page
There must be a place where your customers can join your courses - a sales page is the perfect place.
The sales page for your course should identify who your course is designed for, and clearly explain why the course will solve the issue. Define the precise outcome and results that participants can anticipate to get from your course. Incorporate your course's outline and any prior testimonials or social proof to demonstrate your credibility and trustworthiness in the industry.
Phase 2: The Launch
In this article we'll examine an event lasting five days; however, the length of your launch may be shorter or more.
Day 1
There's plenty to keep you busy during the first day of the launch.
- Create a blog article announcing your launch Keep it brief and sweet to highlight the course benefits and main features, together with reviews and social proof, if you have them.
- Send a launch email to your marketing list Send your email list directions to your course sales page , with a captivating headline, and an easy message to take action.
- Make announcements about your launch on social media Create visuals to advertise your course's launch on different social media channels (you'll get a head start on this, as the initial research phase consisted of discovering what type of content your audience likes).
- Create a social media Live launch Use Facebook Live or Instagram (or both!) to run a live virtual event. It is the perfect time to announce your course's to the world and talk about how your viewers is encouraged to join it immediately.
Day 2
Create your email marketing sequence Day 2, now is the time to roll out your email marketing strategy. This is a drip-feed technique that delivers targeted emails to your list of email subscribers through the remainder of your launch. The right email sequence will increase the anticipation, confidence, and urgency to sign up to your course.
The primary focus of this email is on why you created your course, and the people who will benefit from it, and a course provides an overview.
Make a webinar inspired by a course
Webinars can be a fantastic method to draw attention to your online course , and also aid your customers in understanding what it does. As with the marketing emails you send out, make use of the webinar as a way to tell your story and highlight the course benefits. The real-time review is extremely beneficial. For example, if there are students from a previous course, include them on your webinar to talk about how this course helped them and the lessons they gained from your course.
Day 3
Day three is all about increasing the status of your course's social proof in order to get more students to sign up for the course.
Social media social proof
Get on social media platforms and share previous course quotes of satisfied students. You can also direct the audience to examples. These tactics work to persuade users to enroll in your class if they're uncertain. While you're there, don't forget to share an image of your webinar from yesterday's webinar on social media.
Send a second launch email
Send the second email within your marketing email sequence, which should include at least as many instances as you can of happy previous course students and testimonials. Add a webinar link to invite those on your email list to view the replay of your webinar.
Day 4
Third course announcement email
The third and final email of your email marketing sequence happens in the present. This email must work to target your reader's conscious and unconscious objections. Create this email as a FAQ to answer any lingering doubt your audience may have about the course they are signing up for.
Incorporate the answers to the following questions such as:
- How long will students need to pay for the course?
- How long will students have access to the class?
- Are there payment plan alternatives?
- Do you have a guarantee of money back?
- The course material will be available upon sign-up?
- Who is this course right for?
- How long will the training course last?
Run a live Q&A
The time has come to live! Make sure you are in front of your audience and engage them to successfully launch your online course. Live Q&As will be in a similar format to the FAQ email you sent out, so take the opportunity to convince your viewers that signing up for this course will be the best choice.
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Day 5
The launch of your course is coming to an end It's the right time to announce the last course call.
Create a course launch email
This email acts as your target audience's final chance to sign up. You can use it to give an overview of the course, one or two reviews, any final discount on the launch, as well as an easy call-to-action.
The final social media advertising
Remind your customers to sign up for your email marketing by putting one final push on social media platforms. The promotion should include last discounts , and also show that it's your last chance for customers to receive your unique registration offer for your course.
Post-course Introduction
After you've started your course, it's not the time to take your time and relax. This allows you to give your students excellent support throughout the progress through the course.
Online Course Checklist for Launch
Now you have a tried and tested strategy to successfully launch your online class. In conclusion this, below is the online course launch checklist in summary form:
- Choose if you'll start your course alone or as a joint venture.
- Establish your target audience as well as their issues.
- Do thorough research on competitor markets.
- Build rapport with your target audience by joining Facebook groups for social media.
- Build and expand your email marketing list.
- Blog posts on your upcoming course.
- Make a page of sales for the course.
- Develop a sequence of targeted email marketing campaigns to promote your course online.
- Undertake day one launch activities - blog, email, social media posts, live launch event.
- Launch your course and begin the marketing sequence.
- Create a course webcast ( enterprise video conferencing makes this easy).
- You can send the second course's launch via email.
- Post social proof of the webinar and follow-up instructions on social media.
- Make sure you send your launch email.
- Run a live Q&A.
- Send your final course launch by email.
- Final social media promotion.