How to Improve Customer Lifetime Value Using Jetpack CRM

According to the old saying, it is your job in order to gain a client and not to win customers to gain the sale. A single purchase doesn't mean any significance in the overall scale of things. What matters is customer lifetime value (CLV). Utilizing Jetpack CRM, you will have various tools in your arsenal to improve the average CLV for your clients.

Remember, it's also much easier to sell to existing customers rather than finding new customers. Customers you have already established already know you, and if they're satisfied with your recent experience, they'll likely be open to future offers and are likely to purchase again -- as long as you're engaging with them in a manner that is beneficial and respects them.

An effective CRM that seamlessly integrates into your existing operations can make this happen.

Discover: What is a CRM?

Jetpack CRM is a great option as it was specifically designed for WordPress and has stores at the top of mind. In fact, it's run by the same business who own .

This article will help you create a plan of action for increasing your customer lifetime worth using Jetpack CRM.

What is the value of a customer's lifetime and why does it matter?

What would you prefer to accomplish to grow your business?

One sale of $150, but you never hear from that customer again. Or you can make a sale of $30 and then ten more transactions from the same client in the following two years that add the total to $300?

There is no doubt: you pay the $330.

Yet, a lot of eCommerce businesses spend the majority of their marketing efforts trying to attract new customers and neglect their existing ones. They fail to gather or track information about new customers, and miss chances to earn repeat business from their existing customers.

Knowing and understanding your customer's lifetime value is a chance to boost stability and increase profits for your company. It also helps you quantify what you ought to be spending on marketing.

If, for instance, your customer lifetime value is $600, then you could justify investing $100 in marketing to gain a brand new customer.

But if you don't know the value of your CLV, it's difficult to determine if you're spending your marketing budget wisely.

How can you determine the average lifetime value of your customers? Jetpack CRM makes that possible as it allows you to keep track of each customer's spending throughout their lifetime in your online store, and displays all your customer data all in one location.

Understand and respond to customer behaviour

By using Jetpack CRM, you'll be able to monitor all your the transactions of your customers.

The log of activity feature keeps records of the most important details about every contact, including invoices, quotes, updates to their status and more. Now, with its free integration with, you can monitor the entire process via your dashboard.

If you understand what your customers ' habits are and what they are doing, you can design smarter and more customized, efficient marketing strategies and also communicate to generate higher levels of interaction.

Perhaps your team of service professionals could find a way to ensure a satisfied customer with a lengthy relationship with you. Even though it might require more effort and expense than normal, saving the relationship you've proven to be valuable is well worth the effort.

The possibilities are limitless! However, the important thing is that Jetpack CRM has this kind of information accessible, and it is accessible so that you can take better decision-making based on the customer's behaviour. This will result in an increase in revenue and the value of a customer's lifetime.

Create customer segments to focus on when you market

There are many different customer segments that you can design using Jetpack CRM. You could, for instance, classify customers with any or all of the following characteristics:

• Purchased during the last three months
• Haven't purchased within the last six months
• Purchased a specific item
• Converted to email
• Living within a zip or the state
• Over $150 was spent for at the very least one purchase
• Used a coupon code

There's no end for this. What can you do to increase your the value of a customer's lifetime by using a segment of all the clients who have used at least one coupon? Send customers a coupon-based discount and then send a separate advertising message to all other customers and who might not be so enticed by the prices. It allows you to communicate with people in a way that's specific to their needs rather than pricing your goods for all.

What can you use a section of customers that haven't made a purchase in the last 6 months? Create an appeal to return customers and provide customers additional incentives to return. Based on the performance of the program, you'll get an understanding of the best way to bring returning customers who have left and to increase their lifetime value.

An organization that sells sporting goods could maintain email engagement levels high and unsubscribes low through sending out more pertinent emails. As an example in lieu of making announcements about their brand new baseball equipment to everybody, they could just mail the announcement out to those who've purchased baseball equipment before. This doesn't mean others aren't affected -- you can design a separate email based on the purchase history of those who have purchased from them, too!

All of this and much more can be achieved when you have a powerful CRM system like Jetpack that is integrated into .

Increase revenue through email marketing and automation

A second way to improve the value of a customer's lifetime is through email. This has been discussed a little, but consider some email revenue and ROI stats:

• The average customer spends an average of 138% more when email marketing is included in the touchpoints companies use to reach customers.
• The ROI of email was determined to be four times higher than direct mail.
• Rates of open for abandonment emails to carts exceed 40%.
• Personalization of emails generates 6 times the amount of income as general emails.

There's a lot more -- but that will give you an idea of just how efficient and effective the use of email marketing and automation can be.

Use these strategies alongside the information about your customers from Jetpack CRM to increase the value of a customer's lifetime. It is easier to engage with your existing and new customers by:

• Abandoned cart emails
• Welcome emails
• Segmented email campaigns
• Automated re-engagement campaigns
• Personalized email messages
• Automatic post-purchase email, similar to request for reviews
• Automated nurturing campaigns

As you can see, most email communications can be automatized. This is a double win for you because you'll be increasing your customer life-time value, without having to work constantly.

Not everything needs to be automated. Segmented campaigns, for example, will depend on your customer data. It could also be based on what's happening in the world, in one particular state, city or nation, for instance, a brand new launch of a product, holiday events, and so much more.

With Jetpack CRM you'll be able to access all the information about your customers that you require to start using email to the fullest extent, and your average customer lifetime value will increase.

Reduce friction and increase collaboration between marketing and sales

If you missed it earlier If you missed it earlier Jetpack CRM now integrates directly with your dashboard at free. It's completely absolutely free!

That means your sales and marketing people are now able to access the same data. So whether you're creating marketing campaigns or your sales people are communicating with specific clients, everyone can see the history of transactions, customer contacts, previous communications as well as other data.

It will be possible to send out invoices and quotes, see each customer's accounts on social networks, label them in relation to sales calls, and much more. See more features of Jetpack CRM.

All of this helps your sales and marketing teams work more efficiently. If your sales team has been assigned the task of communicating with a certain market segment, as an example it is the marketing team that is equipped with the appropriate data for creating effective marketing as well as materials for your sales staff to make use of.

This integration puts everyone on the on the same page. Your internal systems will work better, while your customers will receive more personalized, targeted, pertinent marketing and communication.

This results in happier customers who are more loyal and buy more.

Set up and install Jetpack CRM free of charge today, and start collecting and using data to increase your lifetime customer value.