How To Get Quick-Loading Amazing-Looking Product Images

Apr 22, 2023

The addition of these images to your online store can have a cost. For every large picture or media file you add to a product page loading time is increased. And your shoppers regardless of how much they are engaged, aren't willing to wait for too long.

Store owners often are often faced with is: What can I do to increase speed of loading images and still maintain a stunning appearance? This might sound like a problem, but there are actually quite a few simple ways to ensure that speedy images of products and stunning image quality.

Let's first have an overview of why website speed is crucial. Then, we'll go over some ideas to help you reduce the loading time of your pictures, but not lose their high quality.

Your website's speed is important (hint this: It's more than just about SEO)

There are many reasons having fast-loading images of products is equally crucial as having beautiful ones. One reason many owners of shops think of first is the search engine.

There is no doubt that faster websites have better performance on the results of search engines, all other aspects. Additionally, the more prominent you rank in the search engine results as a result of organic searches, the more visitors you'll bring to your site. It's not the sole reason speed is so important. Google only made speed a ranking factor in the beginning to provide priority to user Experience (UX) when it comes to the web.

Let's see what it all comes down to: customers don't like to sit around waiting. They do not want to be waiting for a delivery time They don't wish to wait to get answers or a response or answers, and definitely don't need to wait around for your website to load. So if you offer potential customers an unresponsive, slow site What does it say about their overall experience with your business?          DKBYSHRYzIXgGdQEHcGq

Also, while huge image sizes can cause slow loading pages that potentially harm search engine optimization, these slow pages can also -- most importantly, annoy the customers. It is crucial to achieve that balance between speedy and attractive.

So, with that thought to keep in mind, let's examine ways to utilize these methods to make the size of your photos smaller while still preserving their quality.

You can save your images to WebP or JPEG formats, unless there is a need for transparency.

There is a general consensus that WebP should be the first preferred format, with JPEG as second best except if you need to be transparent for some reason. If transparency is necessary, you should choose a transparent PNG.

Other formats are larger or more difficult to use when it comes to online compression. If you're tempted to include the funny animated GIF on the product's page, you should probably reconsider. This is a compromise to speed the loading process. This isn't worth the small laughter that customers may experience.

We'll glance at the sizes of files for this image of a tea cup with a white background as it was saved by using one of the well-known image formats. The image was not compressed on the image. This file is simply the dimensions for saving the image at 1280x853 pixels at full resolution.

white cup of tea on a platter
image sizes listed for GIF, JPG, PNG, TIF, and WEBP

The smallest file is the WebP format. It is followed by JPEG being a close second. The biggest size of file is the TIF files format. It is a GIF file is almost twice the size of the WebP file. If it were a different kind of animated GIF the file is larger.

The images are saved in different sizes and at the highest quality, but they are also able to be compressed using a variety of options also. After performing image file optimization on all of the above images using Photoshop by using the settings which resulted with images that were similar to each other in terms of image quality. Here are the final results:

image sizes after compression

The WebP image is stored at the size of the file with the least amount of data within the largest area. The JPEG was also able to decrease the size of the files significantly. Its PNG did not see any decrease in size since the reduction in file size of the GIF was minimal. Utilizing LZW compression of the TIFF image saved a significant quantity of its size, but the image that is created approximately 2.5x larger than the original non-compressed WebP document.

If you're hosting thousands of files on your website, you can see the advantages from compressing WebP as well as JPEG documents. These files can help reduce space usage and ensure that your loading times for images fairly fast.

Notice: AVIF is another image format that is thought to be more compressible than WebP. Even though it's got widespread support however, it's not as well-known as WebP. If you're using Adobe Photoshop to edit images, you'll need to install a plugin to open AVIF files, and then store them in AVIF format.

Use image compression to create websites that are ready to go.

Customers are looking for images of products that are large, highly detailed, and capable of being zoomed in (if you have the option for zooming on your website, that's). It is thankfully possible with the use of software for image compression.

Many of these applications have such a high efficiency that blind eye is amazed by the difference between uncompressed and compressed images.

photographer taking a picture with a camera

Before compressing your pictures it is important to know what the largest file size is at the point in which your images will be displayed. Mobile devices typically have high-resolution displays that have higher pixels per inch as compared to desktop computers. However, HD displays are increasingly prevalent for desktops.

It's possible that a 500px wide image that is displayed on a 500px width does not look great. Equally, an picture that is 1000px wide or 800px wide looks better constrained to 500px to fit the retina display on a smartphone or desktop display.
    Try experimenting with the sizes of your images to figure out where you can find the most equilibrium for your objects. In addition, if you're offering the option of zooming your images of products it is recommended to choose bigger images as opposed to utilising thumbnails.

Once you've established what the maximum dimension of the pixel you want to be, then you're able to proceed to convert your high-resolution product images to web-ready, optimized images.

Let's look at some of the applications that can be used to generate quick-loading images to your website.

Adobe Photoshop

If you're running every version of Adobe Photoshop, there are several options to save your pictures in optimised formats. It is possible to use Save to as an option. Save to option, but make sure to modify the file's name in case you save it using the same format as the original file. Additionally, you can make use of export to in addition to the earlier Save option for Weboption (until the time it's no longer supported).

Photoshop compression settings

Each choice will have steps to the saving process which will permit you to alter your settings to compress images. Each option will come with distinct options and functions.

  • The Save As option is your only option. Save As can allow users to save an WebP document.
  • The only options are Export as as well as save for Web allows you to change the dimensions of your images in the process of saving. If you're making use of Save As the first step is to resize your image in the size you wish to have in Photoshop in the beginning.
  • The old Save For Web feature is the only one that can provide you with the approximate time to load the image and also the size of your document after you have exported your image and allow you to alter the parameters that govern the animation loop of the GIF, and offer the possibility of choosing the metadata that should be included or not include in the image file.

The other alternatives in all of these methods are the same. Choose to keep or eliminate metadata, or embed the color profile of your preference and also adjust the quality of the image (lossy or not).

Are you not using Photoshop? You don't have to worry about it: try one of these free online tools

There aren't many people who have access to Photoshop, but this shouldn't be a reason to keep you from using it. There's a myriad of online free tools to make your pictures smaller.

Two of the best tools are Kraken Image Optimizer along with ShortPixel. These tools reduce your photos down to a tiny dimension while preserving high-quality.

compression tool in action

When the tool is finished uploading your photos, you'll be able save the images to your personal computer, and then upload them to your online store.

The two programs' free versions come with some restrictions regarding the number of images, and/or the maximum size that can be uploaded this means that it's more laborious of a process when compared with Photoshop or their paid plans. But it is absolutely free, and if don't have a large inventory of goods it could work well.

Do you use a plugin ? Modify the WordPress settings or test a plugin

You may not know it is true that image compression is built right into WordPress. The compression reduces the size of your JPEGs down to around 82 percent of the size the original size, however it may not be enough for those who want huge high-detailed images or huge galleries.

The easiest way to handle the compression feature built into WordPress is to edit WordPress's functions.php file. It allows you to boost -- or decrease the amount of automatic compression, depending on what you prefer -- and the amount of automatic compression which occurs prior to the images being added to the Media Library.

Are you looking for the easiest way? Try an application. ShortPixel is a plug-in plug-in that works with just about any format, which includes Apple's HEIC format. It allows you to upload images directly on your iPhone. If you sign up to a free account you'll get 100 credits every month.

Enable a content delivery network for your store

Even though new Internet connectivity and better capacity hosting have speeded up the speed at which a shopper to load your site, some issues with the connectivity. This can result in delay in loading time, especially when your client is some distance from the area where your server is situated.

Luckily, there's a method to make things faster for them (and it's not only for large files such as product images also). A Content delivery network (CDN) shows the saved content on servers that are physically close to visitors instead of content that is available in a single place. It enhances the shopping experience for all customers.

With a CDN like Jetpack, cached (that is, not current-to-the-second) copies of your store will be shown to visitors. The visitors will also be able to access content through the CDN server that is similar to what they are seeing on their. Both of these factors can reduce the loading time significantly particularly for larger photos and media files.

Together with compressing it, using a CDN may be an excellent method to display product images rapidly especially when you aren't updating your website on a regular schedule. Also, in the event that you require to make changes to your website quickly, it's possible to shut off the CDN completely.

Other ways that you can balance fast and fantastic

The above suggestions are among the most important and most important ways to achieve a good balance with photographs of your goods that look great and load speedy. However, here are some extra tips that you can keep in your back brain:

  • Choose background that is white. Generally speaking, the fewer shades an image has and the fewer hues it contains to work with, the lower it's file size. This is even more relevant when compression is in play and the palette is further decreased.
  • Eliminate unnecessary product shots. Do you have photos of the shoes you're selling with ten different angles? You can cut the number to five angles and cut down the load time in half.
  • load first thumbnails, then only display full size images when you click. This way shoppers will anticipate waiting for bigger photos.
  • lazy loading of images. Lazy loading images improves page speed by only loading images that are above the fold, and loading additional images while users scroll where they are on the page. The Jetpack plugin isn't just a CDN capabilities, but it additionally offers lazy loading of images. Jetpack additionally offers additional WordPress optimization tools that, though not always directly connected to images, could boost speed and users' experience.
  • Strip any unnecessary metadata. Depending on the nature of your image files there could be lots of metadata such as copyright details Keyword tags and geodata, such as descriptions of the images, and so on. In some cases it is possible to keep this information, but you may also be able to save some file space by omitting it in the process of compressing images.

Fantastic product pictures don't have to slow down your site (or your customers)

This may seem to suggest that the only method to create stunning product photos is to choose a sluggish store, or the most efficient way of speeding up loading pages is to opt for small pictures that are extremely compressed. We disagree.

With just a few enhancements to your images of your products and you'll find the perfect balance of fast loading as well as stunning-looking. Also, neither your website -- nor the users require speeding up.

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