How to Embed Videos on Your Site (from Wordpress to Wix) |
We're likely to be conscious of the benefits of videos for marketingin particular when it comes to eCommerce sites. What you might not know, however, is how to integrate video on your website in a way which extends the average duration of your site increasing conversion rates in the process.
If this is the case for you then you're in the right place. This article has all the answers you'll need for learning how to embed video on your website. Let's dig in.
Why embed videos?
Google Analytics data shows that those who convert are more than 10 times the average time spent on the site. The longer they stay visiting your site, the better chance you have of making a sale.
This means that you must try to keep visitors engaged on your website (and active) to the maximum extent feasible. Video on your site is a great way to enhance the average duration of your session -- and increase conversion rates as well. In one instance, Marketing expert Blake Aylott observed a 100% increase in time-on-page when he added a video on a website's homepage.
Furthermore, those who view video content on products are between 64-85% more likely to buy. The inclusion of video on your website should be a no brainer in terms of increasing conversion rates.
Embedding videos vs hyperlinking or uploading videos
Perspective: once you realize how the power of video is in your data analysis and website, it's time to incorporate videos to your website. You have three options:
- Upload the video directly onto your website
- Link out to the video
- Insert the video
So, how do you determine which one to choose? Uploading the video directly can make your site slower. We've all heard about how slow your the speed of your site can increase the bounce rate of your site You don't want to do this.
In the event that you add videos to your website the viewers are required to leave your website to view the video in a separate tab. This leads visitors away from your page and defeats what the point of video is to extend the duration of your site.
It's true that embedding is the best combination of both. The music is playing. Hannah Montana theme song* If you embed a video, the player shows up on your site just as though it had been uploaded, but it's not necessary to fret about it slowing down your website because it's hosted somewhere else (like on , for example). This is the best method to attract users to your site and to keep them there.
The benefits don't stop there However, there are many more benefits. Below are some more reasons to embed videos on your site:
- SEO. Embedding video gives you an opportunity to improve your video title, description as well as transcription.
- Bandwidth and storage limitations. Because your video is hosted somewhere else there is no need to fret about using the bandwidth of your website or storage.
- Video quality. When you host your videos using platforms such as, every video is optimized for an optimal viewing experience depending on the Internet connection.
How can I embed videos
Learning about how you can embed videos is a breeze. The only thing you need to complete is to follow the steps outlined below and voila, you're ready to embed your first video. To make it easier go through the video tutorial below to familiarize yourself with the procedure.
Step by stepon how do you embed your YouTube video?
- Share or embed the link
Hit embed on your video settings or hit the Share button (the tiny paper airplane) on the video player itself.
- Copy and paste embed embed code to your site
Then, click the embed button and paste the generated code on your website.
- To share your videos directly from
If you are directly embedding your video to the social media platforms then you may use social media buttons as a shortcut for embedding videos on your preferred platforms. Remember to copy/paste the updated embed code for the embed code to be effective.
- Modify the video player to your liking
When embedding your video on your website make sure you customize the player for your video by clicking "Player" to the right-hand side of the video clip's page. This lets you determine the type of video that your website audience is viewing.
To access them, just go to the "Embed" area of your settings for video. You can modify the embedded player and create a preset for convenience. After that, press"Embed" or the "Embed Code" button in the top right hand corner, and copy or paste to the destination you want.
How to embed YouTube video
When learning how to embed videos on YouTube begin by going on the YouTube play page, clicking the Share button, and finally selecting Embed. The next thing you need to copy the embed code and then paste the code.
When it comes to customizing the embed YouTube video, you can change the displaying/covering player controls or have your video start from a certain time code. To customize further it is possible to add autoplay, color, looping, language as well as other settings within the iframe embed.
How to embed a Facebook video
Embedding a Facebook video is extremely easy. When you find a YouTube video that you would like to share, all you have to do is tap the three dots located in the top left hand corner and click "Embed".
You can even incorporate the whole post by pressing on the checkbox. Doing this allows you to upload the video to your site, along with the caption that goes with it.
How to add videos to the Shopify website
The first step for adding a video to the Shopify website is to duplicate the embed code for your video. This can be done on any site the video is coming via (like , YouTube, Facebook, etc. ).
After that, login to your Shopify admin dashboard and navigate to the website you would like the video to be shown on.
If you've arrived on the right page, choose the rich text editor and click the video icon in the toolbar. The window will appear, that allows you to paste an embed-code. Once you've added the embed code, press "Insert video" and you're done!
Simply add video to Shopify with
Shopify has a relationship with Shopify that makes it easy to add videos on your site. When you're creating pages for your Shopify website, you'll be able to copy the video URL that you'd like to add and paste it directly into the page builder. Just copying the URL will instantly embed the video onto your website.
How do I embed a video in WordPress
If you are interested in embedding videos into WordPress, you have three choices: you can use the embed code, copy and paste your URL or choose an add-on for a particular video platform
Option 1: Use the embed code
Use the embed code if you wish to alter the display of your video or your video's hosted on a platform that WordPress's automatic embed feature doesn't support.
For embedding the code into your WordPress site, go to the Text editor to edit the HTML of the page.
Locate the place within your HTML where you want your video to appear and then leave the cursor there. Then, copy the embed code, and then paste it into the appropriate spot. Press Publish to save your job and then check the preview on your page to ensure that your video is live and is in the proper place on your page.
Option 2. Copy/Paste
When you're on a video hosting service like YouTube it, then you do not need to use the complete embed code. All you need to do is copy the embedding URL and paste it into your Visual editor in WordPress- no coding necessary!
Option 3: Video platform plug-in
WordPress can also allow customers to install plug-ins directly to the platform, which makes embedding video easier. The options available are YouTube and Dailymotion.
How do you add a video to Wix website
Learning how to embed videos on Wix websites Wix website follows a process similar to similar to WordPress. If your platform for video is compatible with Wix, you can use your video's URL. Otherwise, you'll have to use your video's embed code.
Option 1: Apply the Embed Code
Copy the video's embed code. Then, you can open your Wix Editor and select "More" to locate the HTML frame. Input your embed code into the frame, then click "Save" Then, your video should be live.
Option 2. Copy/Paste
To copy and paste, open up the editor in Wix, then press the "+" icon and choose "Video." Then, you'll select the platform you want to host your video on under "Single Videos Player." Next, click "Change the Video" and paste your URL for your video. You can customize your controls and playback by changing the toggles, and add your description to the "What's on the movie?" field.
Wix lets you easily alter the size and position of your video. All you need to simply drag it and move. Make sure to press "Save" when you exit the Editor.
How do I embed a video into Squarespace
Adding a video to Squarespace follows a process pretty similar to the platforms above. You still have the option to add an embed code or a URL.
Start by opening the web builder and adding a block that allows video. Next, either copy and paste the URL, or use the embed button to copy the embed code.
Options for customizing your video on Squarespace are limited. The user can modify the description and title of the video as well as create your own thumbnail by unchecking the "Use Thumbnail" circle. If you're employing embed code then you'll be able to make use of the display options offered by the video hosting service and also enable autoplay.
Videos of various types to put on your website
The ability to have a variety of video content embedded across your website and social platforms is an excellent way to effectively increase customer interaction. Below are a few examples of videos you can create in the hopes of embedding into your business's website.
About us and Company videos
Product explainer videos
Distributing product explainer videos, video clips that show a consumer through the instructions for and/or specifications about the product are an essential element of any strategy for digital marketing. Short and concise, product explainer videos allow viewers to grasp the essential information of your product or service effortlessly.
FAQ videos
FAQ videos answer any questions consumers might have about your product or service and provide instant responses. Creating a FAQ video is a unique way to engage with your target audience and increase confidence in your brand.
Testimonials and case studies
Creating a video that highlights customer quotes as well as their experiences with your company can be another great way to get your customers involved in the marketing. Consider this approach right now using one of our stunning testimonial templates.
Event trailer videos
Are you hosting an interesting webinar that you'd like to advertise? Participating in a meeting you'd like your customers or colleagues to know about? Create an event trailer video that will draw attention of your intended audience about the event.
The time is now to get started on creating
The process of embedding videos on your website is pretty simple when you know the best practices that are specific to the platform you're using. Making sure to incorporate video on your site will draw customers to your website, and will increase the chance that they'll purchase purchases.
If you've learned how to embed videos on your website (and the nuts and bolts of embedding the video on other popular platforms) It's time you start making professional-quality videos!